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Hyundai Expands IONIQ Lineup with the Innovative IONIQ 9: Big on Space, Bigger on Tech

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Hyundai has taken another bold step in redefining electric vehicles with the unveiling of its newest flagship, the IONIQ 9, a three-row electric SUV. This addition to Hyundai’s IONIQ lineup prioritizes expansive space and cutting-edge technology, pushing the boundaries of what customers can expect from an electric SUV. The IONIQ 9 was recently revealed at the iconic Goldstein House in Los Angeles, reflecting Hyundai’s commitment to innovation and progress in the EV market, as well as the company’s goal of a full lineup of 23 EV models by 2030. This venue represents the harmony between timeless architecture and futuristic automotive design, aligning with Hyundai’s vision for an electrified future.

Designer: Hyundai

The IONIQ 9 represents Hyundai’s determination to combine aesthetics, functionality, and electric performance in one sophisticated package. Focusing on the needs of modern drivers, it is designed to offer an unparalleled driving experience that integrates state-of-the-art technology, environmental consciousness, and innovative design language. Its unveiling at the Goldstein House emphasizes the harmony between timeless architecture and futuristic automotive design, encapsulating Hyundai’s vision for an electrified future.

Exterior Design

Hyundai’s ‘Aerosthetic’ design philosophy is prominently displayed in the IONIQ 9, combining aerodynamic innovation with futuristic styling to enhance both form and function. The IONIQ 9’s exterior design is built on the concept of blending form and function to enhance performance and aesthetics. A smooth, curved roofline creates a streamlined silhouette, aiding in the vehicle’s aerodynamic efficiency. Integrated digital side mirrors and a carefully sculpted 3D-shaped underbody cover contribute to the vehicle’s low drag coefficient of just 0.259 Cd. This improves the vehicle’s efficiency and presents a distinct, forward-looking aesthetic.

The Parametric Pixel lamps—a hallmark of the IONIQ series—add a futuristic flair, seamlessly merging into the bodywork to create a unified and distinctive front profile. The vertical headlights accentuate the bold character of the SUV, while the sculpted rear haunches emphasize the strength and solidity of its stance. With its graceful curve and smooth body panels, the roofline contributes to a minimalist yet sophisticated appearance that aligns with Hyundai’s broader design ethos of sleekness and innovation. Incorporating flush door handles further enhances the vehicle’s clean lines, reducing drag and adding to the overall aerodynamic integrity.

Attention to detail in the exterior extends to functional elements like the 3D underbody cover and aerodynamic wheels designed to minimize drag and improve overall efficiency. The hidden antennas contribute to the smooth roofline, ensuring there are no protruding parts that might interrupt airflow. The design also includes a dual-motion active air flap (AAF) system that enhances air sealing, optimizing aerodynamic performance while adding to the sleek visual appeal of the vehicle. The fenders and quarter panels are made of lightweight aluminum, which contributes to overall efficiency but also aids in balancing performance with structural strength.

Interior Design

The interior of the IONIQ 9 is designed to redefine comfort and spaciousness. Featuring a fully flat floor, the interior maximizes available space, making it perfect for families or groups. Hyundai has utilized its Electric-Global Modular Platform (E-GMP) to ensure that the floor remains unobstructed, allowing passengers to move freely within the cabin and making it easier to configure seating arrangements according to specific needs. The cabin is characterized by elliptical design elements and calming tones, which create a lounge-like, serene environment. This emphasis on a calming atmosphere is further accentuated by the expansive Panoramic Sunroof, which floods the cabin with natural light and enhances the open feel of the space.

The IONIQ 9 features Relaxation Seats in the first and second rows, which can fully recline and are equipped with integrated leg rests. These seats are designed to provide comfort during long journeys or while charging, turning the interior into a rest area. s The slidable Universal Island 2.0 console is another standout feature, allowing passengers to easily access storage from different rows and enhancing the versatility of the cabin.

Hyundai has carefully selected materials to emphasize sustainability without compromising on luxury. Using Eco Process Leather, Recycled PET Fabric, and Bio Paint made from recycled tire waste showcases Hyundai’s commitment to eco-friendly material choices. The interior trim options include calming color palettes such as Obsidian Black and unique two-tone combinations like Cognac Brown with Creamy Beige, adding to the cabin’s upscale yet inviting feel. Ambient lighting and slim air vents further enhance the futuristic yet warm atmosphere, blending functionality with a soothing aesthetic.

Special Features

The IONIQ 9 introduces several unique features that enhance its functionality and the overall user experience. One of the most significant elements is the Dynamic Body Care system integrated into the Relaxation Seats. This system uses targeted vibration and pressure to stimulate blood circulation, effectively reducing fatigue on long drives. This feature is particularly useful during charging breaks, allowing passengers to relax and rejuvenate before continuing their journey. The IONIQ 9 also incorporates Hyundai’s Vehicle-to-Load (V2L) capability, allowing users to power external devices using the vehicle’s high-capacity battery—an ideal feature for outdoor enthusiasts and those who enjoy car camping.

The second-row Swiveling Seats are another unique aspect of the IONIQ 9, offering an uncommon interaction level in SUVs. By allowing passengers to face each other, the Swiveling Seats transform the cabin into a space for socializing, whether during a long trip or when parked. The North American market will not have this option available. This focus on communal space is complemented by the slidable Universal Island 2.0 console, which provides ample storage space and is accessible from both the front and rear rows. This console enhances the vehicle’s functionality and ensures that items are within easy reach for all occupants, emphasizing Hyundai’s focus on user-centric design.

Another innovative feature is the Hyundai AI Assistant, an AI-enabled voice recognition system that intuitively controls various in-car functions. By incorporating AI-driven voice commands, Hyundai aims to create a more seamless and convenient driving experience where drivers can manage climate settings, navigation, and infotainment without needing to take their hands off the wheel. The climate control system features a rear-independent function, allowing rear passengers to customize their climate settings. This ensures that everyone in the vehicle remains comfortable, regardless of seating position.

Focus on Ergonomics

Ergonomics have been central to the design of the IONIQ 9, with every aspect of the cabin optimized for comfort and convenience. The Relaxation Seats in the first and second rows provide full recline functionality and integrated leg rests, allowing occupants to relax during charging stops or extended drives truly. The seats are designed with the contours of the human body in mind, providing support where it’s needed most and ensuring comfort over long periods. The Dynamic Body Care system adds another level of ergonomic consideration by actively reducing muscle fatigue and enhancing comfort during drives.

The slidable Universal Island 2.0 console is another example of Hyundai’s ergonomic approach. It is positioned to be accessible from multiple rows, allowing passengers to easily reach items stored within without straining. This enhances the vehicle’s usability and comfort, particularly for passengers seated in the second row. The console’s bidirectional opening design means it can be accessed from both the front and rear, adding to its practicality and underscoring Hyundai’s commitment to a user-centric experience.

The panoramic curved display is strategically positioned to provide the driver with all necessary information without obstructing their line of sight. This contributes to overall driving safety while ensuring that vital data is always within view. The positioning of controls within the cabin is also designed to reduce driver distraction, with intuitively placed buttons and dials that are easy to reach. Hyundai has also integrated a shift-by-wire system positioned on the steering column, freeing up additional space in the center console and improving overall ergonomics.

The climate control system, which includes a rear-independent air conditioning function, is designed to maximize comfort for all passengers. By allowing rear passengers to set their climate preferences, Hyundai ensures everyone in the vehicle enjoys a comfortable ride. This system is particularly beneficial during family trips or long journeys, where individual comfort needs vary. The slim roof air vent works with the Panoramic Sunroof to provide a well-ventilated, comfortable cabin environment that feels open and airy.

Material Choices

Hyundai’s commitment to sustainability is evident in the material choices for the IONIQ 9. The vehicle’s interior features Eco Process Leather, which is treated using a reduced chemical process to minimize environmental impact while retaining the luxurious feel expected in a high-end vehicle. Recycled PET Fabric is used extensively throughout the cabin, giving a second life to plastic bottles and other materials that would otherwise contribute to landfill waste. The use of these recycled materials aligns with Hyundai’s vision of creating a sustainable future without sacrificing quality or comfort.

Bio Paint, made from recycled tire waste, is used on interior trim pieces, adding another layer of sustainability to the IONIQ 9’s design. This innovative paint reduces waste and contributes to a cleaner production process. Hyundai has also utilized Bio TPO/PU Skin and Bio PET/SUEDE Fabric, highlighting its commitment to reducing environmental impact through material innovation. The interior trim options are designed to evoke a sense of tranquility, with a range of colors that promote a calming atmosphere, such as Mud Gray with Creamy Beige and Dark Teal with Dove Gray. These color choices enhance the interior’s aesthetic appeal and create a soothing, lounge-like environment perfect for long journeys.

The emphasis on sustainable and premium materials extends to the exterior as well. The aluminum fenders and quarter panels are not only lightweight, helping to improve overall efficiency, but are also durable, ensuring the vehicle can withstand the rigors of daily use. The exterior paint options include several new hues, such as Celadon Gray Matte and Ionosphere Green Pearl, contributing to the IONIQ 9’s sophisticated and distinctive appearance. These carefully selected materials and finishes reinforce Hyundai’s commitment to sustainability while offering customers a premium, thoughtfully designed vehicle.

Have you been waiting for a big, bold, and practical EV?

The IONIQ 9 might be it. Combining advanced ergonomic features, sustainable material choices, and a sleek, aerodynamic exterior, the IONIQ 9 offers a unique blend of technology, comfort, and performance, perfect for modern consumers who value style and sustainability. Hyundai continues to push the boundaries of electric mobility, and the IONIQ 9 stands as a beacon of what the future holds in electric vehicle design and functionality. It offers a unique blend of technology, comfort, and performance, catering to modern consumers prioritizing style and sustainability. As Hyundai continues to push the boundaries of what is possible in electric mobility, the IONIQ 9 stands as a symbol of the future—a future where design and functionality coexist to create truly exceptional vehicles.

The post Hyundai Expands IONIQ Lineup with the Innovative IONIQ 9: Big on Space, Bigger on Tech first appeared on Yanko Design.

Genesis Redefines Automotive Design with 2026 GV70, Electrified GV70, and California Design Studio

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Genesis Motor North America has unveiled the redesigned 2026 GV70 and Electrified GV70 SUVs, accompanied by the announcement of a groundbreaking design studio in California. These twin milestones highlight the brand’s seamless integration of technology and aesthetics, pushing boundaries in product innovation and creative environments. With its sights firmly set on redefining the future of luxury vehicles, Genesis aims to transform automotive design through thoughtful craftsmanship and advanced technology.

Designer: Genesis

Exterior Enhancements: Bold Aesthetics Meet Cutting-Edge Technology

The 2026 GV70 and Electrified GV70 embody Genesis’s “Athletic Elegance” philosophy, presenting a perfect fusion of advanced technology and striking design. Their redesigned dual-weave G-Matrix Crest Grille creates a bold front fascia, while the multi-lens array (MLA) headlamps provide enhanced nighttime visibility and a modern visual signature. This technology-driven lighting system ensures functionality without compromising style.

Genesis GV70 Sport

For the Electrified GV70, the grille adapts to house a charging port equipped with a motorized door, integrated lighting, and a heating element, offering convenience and a sleek design. Redesigned skid plates and expanded air intakes contribute to a more dynamic, sporty profile, while new 19-inch and 21-inch wheel options emphasize athleticism and precision.

Genesis Electrified GV70

The attention to detail extends to the rear, where turn signals echo the two-line motif of the headlamps, maintaining aesthetic harmony. Genesis also introduces ten exterior colors for the GV70, including the astronomically inspired Ceres Blue, and six curated colors for the Electrified GV70, offering customers various sophisticated options to personalize their vehicles.

Interior Innovations: A Harmony of Function and Form

Inside, Genesis prioritizes elegance, simplicity, and advanced technology. The GV70 features a 27-inch OLED display that merges the digital cluster and infotainment system into a seamless horizontal unit. This modern layout aligns with the “Beauty of White Space” principle, inspired by Korean aesthetics, providing a clean and intuitive user interface.

Material and color options enhance the interior ambiance. Ultramarine Blue Nappa leather adds a luxurious touch, complemented by customizable ambient lighting that allows drivers to tailor the cabin’s atmosphere. A Bang & Olufsen surround sound system with Beosonic technology further enhances the in-cabin experience, delivering unmatched audio quality.

Practical updates include triple-zone automatic HVAC for optimal comfort and a relocated wireless charging pad for easier access. Genesis also integrates advanced convenience features such as voice recognition controls, which allow drivers to manage HVAC settings and windows effortlessly, and Digital Key, enabling seamless vehicle access and personalization.

Performance and Safety: Advanced Features for a Superior Drive

The GV70 offers two powerful engine options: a 2.5L inline-4 turbo with 300 horsepower and a 3.5L V6 twin-turbo producing 375 horsepower. Genesis pairs these engines with Electronically Controlled Suspension with Road Preview, which uses forward-facing cameras to detect road imperfections and adjust the suspension for maximum comfort.

Safety features are equally comprehensive. Enhanced Lane Following Assist, Hands-On Detection steering, and upgraded Remote Smart Parking Assist—which now includes diagonal parking—are standard. The Electrified GV70 introduces an 84 kWh high-capacity battery, providing extended range and a North American Charging Standard (NACS) port with a CCS adapter, granting access to more than 36,000 DC fast chargers nationwide.

Genesis Design California: A Creative Hub for the Future

Complementing its vehicle advancements, Genesis will open a new 80,000-square-foot design studio in El Segundo, California, in early 2025. This facility will serve as a creative ecosystem, housing 45 team members in an environment designed to foster innovation and collaboration.

Genesis Design California

The studio’s design blends Korean heritage with Southern California’s vibrant culture. Outdoor spaces inspired by traditional Korean gardens provide tranquil areas for reflection, while the interiors emphasize natural light and calming materials like soft acoustic felt. The modern tea platform in the lobby sets a meditative tone, reinforcing Genesis’s commitment to creating serene, inspiring spaces.

Key facilities include a clay modeling workshop, digital design labs, and a colors and materials studio, offering team members the tools to push creative boundaries. Luc Donckerwolke, Chief Creative Officer of Genesis, highlighted the studio’s importance: “The climate, cultural arts, and automotive scene in Los Angeles offered us the possibility to create a dynamic and attractive work experience by integrating nature and light into the work and creative spaces.”

Blending Technology, Culture, and Innovation

Genesis’s design philosophy reflects a harmonious blend of form, function, and cultural authenticity. From the MLA headlamps to the expansive OLED dashboard, every detail of the 2026 GV70 lineup underscores the brand’s commitment to thoughtful, user-focused advancements. Similarly, the California Design Studio exemplifies Genesis’s dedication to fostering creativity and integrating art and technology into its vehicles.

As Genesis approaches its 10th anniversary, these initiatives signal a bold vision for the future of automotive design. By combining advanced technology with cultural heritage and a deep understanding of user experience, Genesis is redefining what luxury vehicles can achieve—inside and out.

The post Genesis Redefines Automotive Design with 2026 GV70, Electrified GV70, and California Design Studio first appeared on Yanko Design.

Jaguar’s Rebranding feels ‘Confusingly Generic’ as the Luxury Carmaker Announces New Visual Identity

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The new logotype, which looks indistinguishable from the Motorola font, makes the Jaguar feel ‘toothless’.

I didn’t have a Jaguar rebrand in my 2024 bingo cards, but honestly, this year has been curveball after curveball, hasn’t it? The British luxury automobile brand just unveiled its rebranding, characterized by 4 new elements that make up Jaguar’s fresh look to usher in its EV-only push. The new branding orbits around four meticulously designed elements.

First is the “Device Mark,” a logo stripped of excess yet bold in its restraint. Its symmetry hints at balance—a nod, perhaps, to the duality of tradition and innovation Jaguar aims to master. Then there’s the “Strikethrough,” a graphic motif that almost slices through the air with modernity, destined to carve a permanent space in Jaguar’s visual lexicon. The “Exuberant Colors” go even further, injecting vibrancy and connecting the brand to the artistic world. Finally, the “Makers Marks”—a duo of the traditional leaper emblem and a sleek monogram—grounds the brand in its storied history while letting its typography flirt with the contemporary.

Jaguar’s Chief Creative Officer, Professor Gerry McGovern, frames this shift as a reclamation of identity. This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience,” he says. The implication (given the assets shared by Jaguar) hints at the company viewing themselves as less of a car brand and more of a luxury brand. The exuberant colors of the campaign imagery look like something out of a fashion magazine, which fails to address the most important part of Jaguar’s brand – its automotive part. In fact, none of the images even have a car in them, or hint at anything car-related.

The new logotype opts for a curved, sans-serif font that ditches Jaguar’s original aesthetic entirely. It’s somewhat ironic that Jaguar brings up a quote by its founder, Sir William Lyons who said “A Jaguar should be a copy of nothing,” when the logo instantly appears generic or ‘seen before’. The Device Mark tries to create a difference by boldly eschewing the branding styles of automotive companies; but in doing so, falls into the trap of feeling familiar, and not the good kind. The font somewhat resembles the logotype of Motorola, with the Jaguar’s G looking vaguely like Google’s G.

Obviously, my opinions are broadly my own, but show the logotype to someone completely new to the automotive world and they’re least likely to guess it belongs to a company that made something as ferociously fast as the F-Type. The Strikethrough gets a subtle yet significant change, however, with the jaguar being flipped to face towards the right instead of the left. A little easier to grasp as an outsider, this change does two things – it differentiates Jaguar from Puma, which both had left-facing feline logos, and secondly, it makes the jungle cat look like it’s lunging forward instead of backward. The lines of the strikethrough don’t provide much of an explanation for their presence, although they could at least bend around the Jaguar to make it look like a wind tunnel test.

Overall, the branding feels drastic, confusing, and outright rejects everything the British marque built over the past 102 years. It isn’t like Audi’s rebrand from last week, which meaningfully announced a new collaborative EV line exclusive to its China marketplace while still retaining the four-logo identity for the global brand. This rebrand on Jaguar’s part doesn’t explain much, especially when there’s no actual context in the picture.

The car company hasn’t announced any new cars that go with the branding, making the logo and visual identity feel confusing. The Device Mark presents a strange mashup of Motorola and Google, the Strikethrough creates ‘grills’ that famously don’t feature on EVs, the Makers Mark looks appealing but lacks any context, and the Exuberant Colors (the posters shown below) have absolutely zero reference to cars at all.

Jaguar’s campaign imagery mentions nothing about automobiles. There isn’t a car to be seen in any of the posters.

I don’t want to discount Jaguar’s efforts with its rebrand – let’s just say they probably know something I don’t. My opinions aside (even though they’re rather strong), Jaguar’s new identity comes just days before the company unveils the Jaguar Design Vision Concept – a conceptual automobile that serves as a guiding point for the carmaker’s future endeavors. With a commitment to launch a completely new slew of all-electric vehicles by the end of the decade, Jaguar is hoping the rebrand performs a ‘complete reset’ according to Managing Director Rawdon Glover.

History, at least, is on Jaguar’s side. The brand has repeatedly proven its ability to adapt and evolve, from the sleek lines of the E-Type to the modern flair of the I-PACE. This latest transformation is timed perfectly, albeit with the stakes turned up to eleven. Yet, reinvention always comes with risks. Will this new identity alienate loyalists who cherish Jaguar’s old-world charm? Can the brand authentically straddle the line between exclusivity and accessibility, artistry and practicality? These are the big questions Jaguar faces, and they’ll only be answered as its plans unfold in the years to come.

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Fully-electric CityAirbus NextGen eVTOL makes pilotless take-off debut in Germany

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On the road to a future of aircrafts that consume lesser fuel, are low maintenance, and have no carbon emissions; electric vertical take-off and landing vehicles will play a significant role. Such aircrafts are in their infancy as of now, so the news of an eVTOL making its take-off debut in Germany is a big milestone.

The CityAirbus NextGen eVTOL which has begun its official flight test campaign in Donauwörth, Germany, made the first remarkable unmanned lift-off around November 6, 2024, at the said Airbus facility. Unveiled in March 2024, this fully-electric eVTOL is part of Airbus Helicopters Advanced Air Mobility mission to produce eVTOL personal air vehicles alongside, UTM services, and vertiports.

Desginer: Airbus CityAirbus

The news about the flight test and the debut take-off of the NextGen eVTOL was announced via X by Airbus Helicopters’ Bruno Even. In his post, the CEO wrote, “I’m happy to share that the #CityAirbus NextGen flight test campaign in Donauwörth, Germany has started with a first lift-off. A big thank you to all our teams who have contributed to this important step in the marathon that is Advanced Air Mobility.”

The eVTOL features a large 12-meter wingspan, the wings are fixed and its tail has a distinct V shape. The four-seater electric vertical take-off and landing vehicle prototype – with the seating capacity of one pilot and three passengers with their luggage – can cruise 80 km on a single charge at the speed of 120 kmph.

The aircraft is made from carbon fiber composite material that makes it robust and lightweight. It is propelled by eight electric-powered propellers as part of its distributed propulsion system, which along with other features would ensure it is not only used for private and commercial flying (as a heli taxi) but would also assist in medical use cases and the promotion of eco-tourism. Airbus suggests this is the first eVTOL in a series of prototype aircrafts the company intends to produce. With the advancement of battery density, such aircrafts would surely have a longer range and become a common sight over sprawling cities.

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Apple and Georgia Tech Team Up to Design the Future of Chip Engineering

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Apple’s efforts to shape the future of technology go well beyond the devices we use every day. The company’s New Silicon Initiative (NSI), started in 2019, aims to nurture talent in chip design, computer architecture, and integrated systems. With Georgia Tech now joining as the eighth university in this initiative, it helps bridge the gap between academic theory and industry practice, setting up future innovators for success in hardware engineering.

The partnership between Apple and Georgia Tech’s School of Electrical and Computer Engineering (ECE) builds upon a collaboration that introduced a digital circuit design course in 2022. This expanded initiative gives ECE students valuable access to Apple’s expertise in multiple ways. Students will have expanded coursework in integrated circuit (IC) design and the tapeout-to-silicon process, along with mentorship from Apple engineers, guest lectures by industry experts, networking events, and direct project reviews.

The final chip designed by ECE 4804 student groups embedded in a PCB.

A great example is the ECE 4804 VLSI Design: Theory to Tapeout course, created in partnership with Apple. This two-semester course takes undergraduates through the complete VLSI design cycle. In the first semester, students design a digital System on Chip (SoC) using industry-standard Electronic Design Automation (EDA) tools. The second semester focuses on testing the fabricated chips manufactured using Taiwan Semiconductor Manufacturing Company (TSMC)’s 65nm CMOS process. This hands-on experience gives students practical insights into chip design and manufacturing.

On October 3, 2024, a kick-off event at Georgia Tech attracted over 600 students, showing a strong interest in this collaboration. The initiative provides students with hands-on experience in integrated systems and silicon chip design, skills that are fundamental to the development of modern technology. The NSI program at Georgia Tech offers several benefits to students. These include scholarship and fellowship opportunities, such as a Ph.D. Fellowship in Integrated Circuits and Systems announced in October. The curriculum has been enhanced to focus on circuit technology, electronic devices, computing hardware, and emerging architectures. Students will receive direct feedback from Apple engineers on IC design course projects, giving them invaluable industry insights. Moreover, they will gain exposure to new technologies and industry practices, preparing them for an evolving tech landscape. These elements give students a valuable view of industry practices, preparing them for the tech landscape.

More than 600 Georgia Tech students joined the Apple NSI kick-off event at the Clough Undergraduate Learning Commons in early October, highlighting the excitement around this partnership.

Apple engineers will collaborate with ECE faculty to present guest lectures in various integrated system design courses. The engineers will also participate in project reviews in several IC design courses and offer practical feedback to help students refine their designs during the tape-out process. In the inaugural run of the VLSI Design course, every student design was validated as fully functional—a success that highlights the value of direct industry involvement.

ECE Professor Visvesh Sathe teaching the first VLSI Design: Theory to Tapeout cohort in Spring 2023.

“Working with Apple as part of its New Silicon Initiative allows us to bridge the skills gap for a workforce in IC design and computer architecture by preparing students with the technical abilities and skills to enter a rapidly evolving, always in-demand industry,” said Arijit Raychowdhury, professor and Steve W. Chaddick School Chair of ECE.

This collaboration represents an important investment in the future of hardware engineering and chip design. By bringing real-world challenges and professional feedback directly into the academic setting, Apple is helping to accelerate the growth of the next generation of talent. This initiative impacts Georgia Tech students and the broader future of technology development and innovation.

Looking ahead, there are plans to expand this course and explore new courses in other chip development areas, like analog and packaging. As technology advances, initiatives like NSI are crucial in preparing tomorrow’s workforce to meet the industry’s challenges.

The post Apple and Georgia Tech Team Up to Design the Future of Chip Engineering first appeared on Yanko Design.

LG Unveils World’s First Stretchable Display that can Twist, Expand, and Stretch Up To 50% Like Elastic

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Did that display just stretch or is it happy to see me??

We’ve seen folding displays for a decade now, but it seems like LG’s unlocked a magical new display capability – stretchable displays. Their prototype, revealed in Seoul, transforms how we think of screens: it stretches up to 50% more than its original size—quite literally expanding our vision of what displays can do. This achievement puts LG at the forefront of a unique new tech innovation, showcasing a level of versatility previously limited to science fiction.

Imagine a display that can expand from 12 inches to 18 inches, all while maintaining sharp, full-color clarity at 100 pixels per inch. It’s like having a screen that adapts to your needs, flexing and stretching without compromising quality. The potential uses are mind-boggling: think screens integrated seamlessly into irregular surfaces like clothing, or even medical wearables that conform to the human body. It could render folding displays obsolete too – why fold a phone when you can simply stretch it?!

Designer: LG Display

The screen’s specs are impressive for a prototype. It features a 100ppi resolution with full-color RGB, combining durability with flexibility. It stretches up to 20%—much like a rubber band—thanks to a unique silicon substrate, similar to what’s used in contact lenses. This substrate, paired with micro-LED tech, ensures that the display maintains sharp visuals and endures real-world wear and tear. Not only can the display handle heavy impacts, but its structure also preserves picture quality even under the stress of stretching and bending, setting a new standard for resilient, adaptable tech.

The tech under the hood is pretty impressive. Using a unique silicon substrate (the same material often used in contact lenses) LG has managed to significantly improve the display’s flexibility and durability. Coupled with a micro-LED light source capable of surviving extreme environments, this display can withstand up to 10,000 stretches without a dip in image quality. This durability sets it apart from conventional screens, which can be fragile and ill-suited for rugged conditions.

There’s also a unique blend of design and practicality here, particularly in how LG Display envisions the Stretchable screen fitting into various environments. For instance, it could be integrated into a paramedic’s uniform, delivering critical information in real-time during emergencies. Or think of a screen that shifts from a flat display to one with tactile feedback, potentially supporting accessibility features like Braille. By rethinking what displays can do, LG Display’s Stretchable technology points toward a future where screens become embedded into our surroundings and daily routines, merging seamlessly with the objects and clothing we use.

Aside from being able to flex, warp, and stretch, the screen is engineered to handle the elements too, from extreme temperatures to physical impacts. This resilience is vital for potential applications in fields like safety, where wearables could provide critical real-time information. For instance, firefighters could wear uniforms with built-in screens, delivering crucial updates directly on their clothing. Similarly, the automotive sector could see stretchable panels that mold to dashboards, changing shape to offer an intuitive interface for drivers.

Collaborating with 19 other industry and research bodies, LG Display has been working on this project since 2020, advancing not just in product design but in creating a sustainable ecosystem for future technologies. This collaboration with South Korea’s Ministry of Trade, Industry, and Energy speaks to the broader impact of this display technology—beyond products, it’s about leading the charge in next-generation materials and designs.

The display wing of LG debuted this unique piece of innovation at the Seoul Fashion Week by integrating the displays into clothing and fashion accessories like bags. Although just a proof of concept for now, commercialization is on the horizon, with LG Display targeting a more refined prototype by the end of 2024. The implications for industries like gaming, healthcare, and fashion are significant. This technology could turn any surface into an interactive display, from a jacket sleeve to a car dashboard. I just wish LG’s mobile division were around to put this magical screen to use!

Images via LG Display Newsroom

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Discover Pro-Level Features with the Saramonic Ultra Wireless Mic—Built for Creators

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Saramonic is setting a new benchmark in professional audio gear with the launch of its latest wireless mic system, the Ultra 2-Channel. Built specifically for filmmakers, content creators, and anyone needing professional-quality audio on the go, the Saramonic Ultra wireless mic combines cutting-edge technology and convenience with a thoughtful design approach. It offers the reliability and seamless integration that today’s creatives need.

Designer: Saramonic

Packed with advanced features such as Timecode synchronization, 32-bit float onboard recording, and rugged IPX5 waterproofing, the Saramonic Ultra wireless mic aims to meet the real challenges professionals face. Below, we explore what makes the Ultra an essential tool in the hands of audio professionals and how it holds up under different use cases.

Saramonic’s Dedication to Audio Excellence

Since 2012, Saramonic has shown a clear dedication to delivering quality audio solutions. The company’s mission has always been to create tools that meet professional demands while remaining accessible to independent creators. Over the years, they’ve developed numerous patented technologies that have played a significant role in advancing modern audio recording. The Saramonic Ultra wireless mic continues this legacy, blending ease of use with robust performance in a portable form factor.

Saramonic has spent over a decade fine-tuning its approach to professional audio equipment. Known for producing products that work intuitively while delivering high-quality output, Saramonic’s vision centers on innovation that serves real-world needs. The Ultra 2-Channel Wireless Microphone System focuses on understanding the nuances of professional audio work and making those processes more efficient.

Throughout its journey, Saramonic has gathered more than 400 patents, an impressive milestone for a young company. With a focus on innovation that truly makes a difference, Saramonic’s products have become trusted tools for content creators and filmmakers worldwide. This product showcases their drive to innovate, pushing what’s possible in a lightweight, wireless microphone system.

Precision at the Core of the Saramonic Ultra

The heart of the Saramonic Ultra wireless mic is accuracy and reliability in audio capture. Every feature has been designed to help creators achieve flawless results without the usual hassles associated with professional audio setups. 

Timecode synchronization in the Saramonic Ultra wireless mic is designed to solve a common pain point for filmmakers and videographers—matching audio with video footage across multiple devices. This feature ensures frame-perfect alignment, which is a lifesaver during post-production. Whether managing a complex multi-camera shoot or working with a single unit, Timecode ensures the output stays synchronized, cutting down on editing headaches.

This synchronization streamlines workflows and improves the quality of the final product. Eliminating sync errors means fewer retakes and less time spent aligning clips, freeing creators to focus more on their projects’ narrative or creative elements.

Audio environments can be unpredictable—one moment might require capturing a whisper, and the next, a sudden loud cheer. The Saramonic Ultra wireless mic addresses this with 32-bit float recording, which preserves a wide dynamic range, ensuring that all the subtle details are retained. Unlike traditional recording methods where audio can clip and distort, 32-bit float technology provides a clean recording by covering a broader range of sound levels.

The 8 GB onboard storage further complements this functionality, allowing users to focus on capturing content without the constant need to worry about connectivity to other devices. For field journalists or outdoor filmmakers, this feature is particularly handy, allowing greater flexibility while on location.

Noise Control and Enhanced Audio Quality

High-quality audio means capturing the right sound, free from interference and distortion. The Saramonic Ultra wireless mic has been engineered with a host of features to manage noise and enhance vocal clarity, ensuring audio quality that meets professional standards.

ClearVoice™ is designed to help you capture what matters most—the subject’s voice. In any recording environment, unwanted background noise can interfere with capturing high-quality sound. ClearVoice™ technology acts to minimize this interference, focusing specifically on vocal frequencies. From recording an interview in a busy city to capturing dialogue during a crowded event, this feature helps bring vocal clarity to the forefront.

In addition to ClearVoice™, the Saramonic Ultra wireless mic also features Low-Cut modes and Vocal Boost options that cater to more specialized needs. The Low-Cut mode eliminates low-frequency noises, such as hums from air conditioners, while the Vocal Boost enhances the primary vocal frequencies, ensuring clarity.

Automatic Gain Control (AGC) is another vital feature for maintaining high-quality sound. Recording conditions can change quickly, and audio levels can shift from quiet to loud without much warning. AGC automatically adjusts the recording levels in real-time, preventing over-modulation and maintaining a balanced output. This means users can focus on capturing the event rather than constantly adjusting audio levels to accommodate the surroundings.

Engineered for Versatile Recording Conditions

Recording environments are diverse, and audio gear must be versatile enough to handle it all. The Saramonic Ultra wireless mic is built to thrive in challenging environments, whether on a film set, at a live concert, or outdoors in unpredictable weather.

The Saramonic Ultra wireless mic is engineered to handle high-noise environments, capturing clear audio without distortion or clipping, whether it’s a concert or an interview in a crowded venue. Many systems struggle with high sound levels, but this is where the Ultra shines, allowing for greater versatility in where and how you choose to use it.

The Saramonic Ultra wireless mic also has an IPX5 waterproof rating, making it ideal for outdoor shoots where unexpected rain or humidity might compromise your gear. From documenting nature to covering live outdoor events or filming in unpredictable conditions, the Ultra’s waterproof design ensures reliability, allowing creators to focus on the content without worrying about their equipment.

User-Friendly Design That Prioritizes Comfort and Efficiency

The Saramonic Ultra wireless mic has been designed to be as intuitive as possible, reducing friction in the creative process. Its physical design, interface, and connectivity features are all aligned to enhance the user experience, making it a versatile choice for professionals.

The Saramonic Ultra’s 1.1-inch AMOLED touchscreen provides real-time information such as battery life, audio levels, and signal strength, making it easy for users to monitor and adjust settings on the go, even in low light or direct sunlight.

A convenient physical knob complements the touchscreen, offering tactile control over key settings. This combination allows for easy setting adjustments, whether fine-tuning audio levels or navigating the interface, ensuring the system is incredibly user-friendly.

The Saramonic Ultra also features an external antenna, ensuring reliable wireless transmission even at distances up to 300 meters, which makes it a dependable choice for larger sets or outdoor environments.

Designed with versatility in mind, the Saramonic Ultra wireless mic features interchangeable Lightning and USB-C connectors. This ensures compatibility with a wide range of devices, from professional cameras to smartphones. Be it in a studio setting or shooting on location, the connectors make it easy to integrate the microphone into different workflows seamlessly.

The fixed 3.5mm female jack also adds to the connectivity options, ensuring that older equipment or specific setups requiring traditional connections can still be used without fuss. It’s all about providing flexibility without sacrificing simplicity.

Real-World Applications—Where the Saramonic Ultra Shines

A good microphone system adapts to a variety of settings and demands. The Saramonic Ultra wireless mic is suited to a wide range of applications, making it a versatile tool for creators across different industries.

The Saramonic Ultra wireless mic is a natural fit for film production and content creation, where capturing synchronized, high-quality audio is non-negotiable. The Timecode synchronization and 32-bit float recording make post-production much smoother, reducing the need for manual sync corrections and ensuring clean, detailed sound.

For live event coverage, the Saramonic Ultra wireless mic’s ability to handle high SPL, combined with intelligent noise management, makes it invaluable. It captures crisp, clear sound even when faced with fluctuating volume levels, ensuring consistent audio quality from the stage to the soundboard.

The rugged IPX5 waterproof rating means that the Saramonic Ultra wireless mic can operate reliably in harsh outdoor environments. From journalism to wildlife documentary work or adventurous travel vlogging, this microphone system is built to endure tough conditions, giving creators one less thing to worry about.

The included charging case further enhances usability, featuring dimensions of 117 × 48.5 × 62.4 mm and a weight of 210.5 g, making it highly portable. The case offers more than one full charging cycle for two transmitters and one receiver, ensuring the system remains powered for longer shoots. With a 2900 mAh battery capacity, the charging case provides up to 24 hours of operating time, making it invaluable during extended sessions or on-location shoots without power access.

Pricing and Availability

Saramonic understands that creators have different needs, which is why they offer two configurations for the Ultra: the standard version at $269 and a dual Lavalier setup at $299. The Saramonic Ultra is available in two color options: Black and White, giving creators the freedom to choose a style that best suits their preferences and setup.

The Ultra will be available for pre-order from November 7th and will officially launch on November 21st. Available through Saramonic’s website and a network of global retail partners, the Ultra is accessible to professionals worldwide who are ready to enhance their audio recording capabilities.

The Saramonic Ultra 2-Channel Wireless Microphone System delivers versatility, high-quality audio capture, intuitive design, and reliability on all fronts. Whether for film production, live event recording, or rugged outdoor environments, this system adapts seamlessly, ensuring that the technical aspects of sound don’t interfere with creativity.

The post Discover Pro-Level Features with the Saramonic Ultra Wireless Mic—Built for Creators first appeared on Yanko Design.

The World’s Largest Building Is All Set To Be Built In Saudi Arabia By 2030

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Saudi Arabia is currently constructing a spectacular skyscraper called the Mukaab! The impressive build will adopt the form of a tall cube. It will stand tall at a height of 1,312 feet in the capital of Riyadh. It will also be as long and wide as it is tall and could fit around 20 Empire State Buildings inside of it, according to the Saudi Government’s Public Investment Fund. Bloomberg says it will be the world’s largest building! How incredible!

Designer: AtkinsRéalis & New Murabba

The exterior will be decorative and intricate, drawing inspiration from traditional Islamic architecture. The interior will occupy a floor space of 2 million square meters. The center will include a massive twisting tower, imagine a large box with another large twisting structure within it. It will also feature a holographic system that will showcase underwater and otherworldly scenes within the cuboidal structure. Currently, there aren’t too many details about this feature, but it does sound quite exciting.

“New Murabba will also construct a temporary bridge that will serve as a critical enabler, connecting the construction site by crossing King Khalid Road,” said developer New Murabba’s press release. “This connection will facilitate ongoing development and pave the way for the initiation of Mukaab piling in the coming months. The bridge is expected to reduce approximately 800,000 truck movements on public roads for earthworks alone, showcasing a positive impact on the surrounding infrastructure. With around 900 workers on-site daily, work is advancing rapidly, bringing the destination closer.”

The excavation work for the Mukaab is almost over, and nearly 350 million cubic feet of earth have been removed. This work needed the usage of 250 excavators every day, and around 400 pieces of equipment to handle all the soil. The construction workers devoted nearly 3 million hours of labor. A bridge is also being built to ensure smooth operation and processes. The Mukaab will complete construction in 2030.

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OpenAI is building their own AI Chips to take on Nvidia’s Chip Dominance

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In a strategic move that feels like it’s straight from an Aaron Sorkin movie, OpenAI has started crafting its own AI chip, a custom creation designed to tackle the heavy demands of running its advanced models. The company, known for developing ChatGPT, has partnered with Broadcom and Taiwan Semiconductor Manufacturing Company (TSMC) to roll out its first in-house chip by 2026, Reuters reports. While many giants might build factories to keep all chip manufacturing in-house, OpenAI opted to shelve that multi-billion-dollar venture. It’s instead using industry muscle in a way that’s both practical and quietly rebellious.

Why bother with the usual suppliers? OpenAI is already a massive buyer of Nvidia’s GPUs, essential for training and inference—the magic that turns data into meaningful responses. But here’s the twist: Nvidia’s prices are soaring, and OpenAI wants to diversify. AMD’s new MI300X chips add to the mix, showing OpenAI’s resourcefulness in navigating a GPU market often plagued by shortages. Adding AMD into this lineup might look like a mere “supply chain insurance,” but it’s more than that—this move exhibits OpenAI’s reluctance to put all its eggs in one pricey basket. Sort of like Apple developing its own Apple Intelligence while leaning on ChatGPT whenever necessary.

Broadcom is helping OpenAI shape the chip, along with a data transfer capability that’s critical for OpenAI’s needs, where endless rows of chips work in synchrony. Securing TSMC, the world’s largest contract chipmaker, to produce these chips highlights OpenAI’s knack for creative problem-solving. TSMC brings a powerhouse reputation to the table, which gives OpenAI’s experimental chip a significant production edge—key to scaling its infrastructure to meet ever-growing AI workloads.

OpenAI’s venture into custom chips isn’t just about technical specs or saving money; it’s a tactical play to gain full control over its tech (something we’ve seen with Apple before). By tailoring chips specifically for inference—the part of AI that applies what’s learned to make decisions—OpenAI aims for real-time processing at a speed essential for tools like ChatGPT. This quest for optimization is about more than efficiency; it’s the kind of forward-thinking move that positions OpenAI as an innovator who wants to carve its own path in an industry where Google and Meta have already done so.

The strategy here is fascinating because it doesn’t pit OpenAI against its big suppliers. Even as it pursues its custom chip, OpenAI remains close to Nvidia, preserving access to Nvidia’s newest, most advanced Blackwell GPUs while avoiding potential friction. It’s like staying friendly with the popular kid even while building your own brand. This partnership-heavy approach provides access to top-tier hardware without burning any bridges—a balancing act that OpenAI is managing with surprising finesse.

(Representational images generated using AI)

The post OpenAI is building their own AI Chips to take on Nvidia’s Chip Dominance first appeared on Yanko Design.

Apple Just Gave Us 10 Reasons to Upgrade to the Ultimate MacBook Pro Powered by M4 Chips

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Apple has launched its most advanced MacBook Pro lineup yet, setting a new standard for what professionals can expect from a laptop. Powered by the new M4 chips, these laptops mark significant strides in performance, efficiency, and AI capabilities while maintaining the sleek, dependable design Apple is known for. Designed with creatives, developers, and power users in mind, the new MacBook Pro is built to handle resource-heavy tasks effortlessly. The integration of AI throughout macOS Sequoia makes workflows faster and more intuitive, adapting smoothly to modern professional demands.

Image: Apple

Designer: Apple

M4 Chips: The Pinnacle of Silicon Innovation

Apple’s M4 chips are the latest evolution of Apple Silicon, built on second-generation 3nm technology. They deliver the fastest single-threaded CPU performance in a MacBook, with substantial gains in multi-threaded workloads. Whether editing high-resolution images or rendering complex 3D models, the M4 provides a smooth experience.

Image: Apple

Apple’s enhanced Neural Engine is over three times faster than its predecessor, making AI-powered tasks more responsive than ever. Apple’s M4 chip integrates machine learning accelerators directly within the CPU, complemented by an advanced GPU for heavy computational tasks. These improvements help creative professionals work more fluidly without the bottlenecks often found in traditional laptops when modeling in AI, rendering animations, or analyzing large datasets.

Base M4: Featuring a 10-core CPU with four high-performance cores and six efficiency cores, alongside a 10-core GPU, the base M4 delivers up to 1.8x faster performance for tasks like editing gigapixel photos or rendering graphics compared to the M1. With 120GB/s of memory bandwidth and up to 32GB of unified memory, the M4 base is versatile for various uses.

M4 Pro: This version of the M4 steps up with a 14-core CPU and up to a 20-core GPU. With increased memory bandwidth and more processing power, it’s ideal for professionals tackling workflows like geomapping or data modeling.

M4 Max: Designed for those who demand the most power, the M4 Max packs a 16-core CPU and a 40-core GPU, capable of handling half a terabyte per second of memory bandwidth. It’s a portable powerhouse meant for advanced simulations, large language models, and heavy 3D animation work—bringing desktop-level power to a portable form.

Display Technology for Precision and Comfort

The MacBook Pro’s Liquid Retina XDR display is a treat for those who demand precision and clarity. Adding an innovative nano-texture glass option significantly reduces glare, making it practical for working outdoors or under bright lights without compromising the screen’s color accuracy. With brightness levels reaching 1000 nits in SDR and up to 1600 nits in HDR, the display is perfect for media production, providing vibrant and true-to-life colors.

Image: Apple

Apple’s attention to display quality ensures that graphic designers, filmmakers, and photographers get reliable color consistency across projects. This helps make the MacBook Pro as comfortable for fieldwork as it is for studio editing, minimizing the need to recalibrate across different environments.

Enhanced Connectivity with Thunderbolt 5

The M4 and M4 Max models now support Thunderbolt 5, providing data transfer rates of up to 120 Gb/s. This kind of connectivity is transformative for professionals who juggle multiple high-resolution monitors or work with enormous external drives. Thunderbolt 5 ensures that moving files or efficient workflows with docking stations is as fast as possible. Additionally, the HDMI port now supports up to 8K resolution, allowing for presentation flexibility and extended work setups.

Image: Apple

MagSafe 3 is back, offering a fast and reliable charging option—enabling up to 50% charge in 30 minutes. With Wi-Fi 6E and Bluetooth 5.3, the new MacBook Pro models are ready for seamless high-speed connections in any environment.

Apple Intelligence: AI Integration for Enhanced Productivity

Apple’s M4 chip brings AI closer to macOS Sequoia’s core experience with Apple Intelligence, a suite of smart tools for system assistance. Apple Intelligence aims to make every interaction, whether rewriting text, summarizing documents, or generating visuals, more productive. For example, the upcoming Image Playground can generate visuals for quick mock-ups. At the same time, Genmoji lets users create personalized emojis in real-time—with Apple’s promise of on-device privacy.

Image: Apple

Developers also benefit from the enhanced AI, using tools like integrated ChatGPT for prototyping or code suggestions. Researchers can streamline their workflows with instant dataset summaries, while professionals in other fields might appreciate AI-generated responses to routine communications. AI’s practicality and direct usefulness across professions make macOS Sequoia powerful and contextually intelligent.

Performance Across Creative Workflows

Apple’s M4 lineup makes a real impact across creative workflows. With Affinity Photo, users can see processing times up to seven times faster than Intel-based models and nearly double the speed of the M1. Blender users will notice significant reductions in rendering times—up to 10.9 times faster than older Intel Macs. For filmmakers, Adobe Premiere Pro’s scene detection is almost ten times faster, helping ensure seamless edits and productivity aren’t held back by hardware.

Image: Apple

This version of the M4 performs exceptionally well in heavy rendering tasks like those in Maxon Redshift, showing up to a fourfold increase in speed over Intel models. Meanwhile, the M4 Max provides incredible gains—with video processing performance enhanced over 30 times, offering near-instant previews for even the most complex projects.

Image: Apple

Advanced Camera, Audio, and Battery Life

Apple has upgraded the MacBook Pro’s camera to a 12MP unit with Center Stage, keeping users perfectly framed during video calls if they are presenting or moving about. The six-speaker sound system is another leap, delivering balanced, rich audio perfect for editing or simply enjoying media. The force-canceling woofers reduce distortion, ensuring that what you hear is always precise.

Image: Apple

Even with all these features, battery life stretches up to 24 hours, allowing for extended productivity without needing to recharge constantly. This balance of power and portability makes the new MacBook Pro perfect for professionals on the go.

Sustainability, Design, Pricing and Availability

Apple continues its commitment to sustainability by incorporating 100% recycled materials—aluminum, rare earth elements, tin, and copper—in the construction of the new MacBook Pro. The sleek new space black finish reduces visible fingerprints, keeping the device looking clean. Moreover, Apple’s ongoing focus on fiber-based packaging reflects its push to eliminate plastics by 2025 and achieve full carbon neutrality by 2030.

Image: Apple

The new MacBook Pro lineup starts at $1,599 for the base 14-inch M4 model, with special pricing for students at $1,499. The 16-inch model starts at $2,499, with pre-orders opening on October 30 and general availability beginning on November 8.

Image: Apple

Apple’s M4 MacBook Pro lineup meets today’s demanding workflows with unmatched performance, thoughtful AI integration, and a sustainable design.

The post Apple Just Gave Us 10 Reasons to Upgrade to the Ultimate MacBook Pro Powered by M4 Chips first appeared on Yanko Design.