Tag Archives: offwhite

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

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Nike introduced its shoe-selling app SNKRS in 2016, but it wasn't until nearly a year later that it rolled out an Android version. Even today, some of the app's best features (like a way to buy sneakers using augmented reality) are exclusive to iOS....

For Nike, augmented reality is the perfect way to sell hyped sneakers

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Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital c...