Google will likely win EU approval for its $2.1 billion Fitbit deal

It looks like EU antitrust investigators will approve Google’s $2.1 billion Fitbit acquisition after all. According to Reuters, Google made a few concessions today, and it is now on track to win EU approval. The changes are meant to address fears tha...

Facebook Brings Auto-Play Video Ads to All Apps


On Tuesday Facebook announced it will add more formats in its ad network. The new formats will be available for both third party ad networks and other apps. Facebook is trying to boost its...

USA Today Ad Meter 2015 Launched


The USA Today Ad Meter 2015 get big social upgrade. The USA TODAY Ad Meter winner once again will be chosen by thousands of consumers across the country. Participants will be able to share their...

Super Bowl Commercials 2015: Facebook takes on Twitter in selling Super Bowl Ads


As the world has stepped into the age of social media, the world has advanced into it. Everything that was media oriented is upgrading to social media. Where the TV ads slots were extensively bought...

Facebook Will Launch New FAN Network This Year


In September of 2012 Facebook began to test its new mobile ad campaign for target ads to app stores and web sites.  The idea is to bring a more relevant ad to each individual mobile device user...

Online Ad Revenues Passes Broadcast TV For the First Time


Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen. That stark change is apparent in a...