The new Apple Pencil Pro is a death-sentence for Wacom

Wacom was once an industry leader in the sketching tablet PC market. However, it’s no match for the deadly combo of the new iPad Pro M4 and the Apple Pencil Pro. Announced at the iPad keynote yesterday, the new Pencil Pro packs features so unique, it makes regular capacitive styluses look like tools from the Stone Age. The new Pencil Pro has a new squeeze gesture to activate quick menus, can track rotation to have objects and brushes rotate in real-time (known as barrel roll), and even has a haptic motor for feedback – while still packing features from previous models like the hover feature, pressure and tilt sensitivity, and low-latency. If all that wasn’t enough, the Pencil Pro even has Find My support, allowing you to locate your stylus if it ever gets lost. The Wacom Pro Pen 3 on the other hand, has buttons.

Styluses have existed for decades at this point, and if you asked anyone ten years back which was the most well-designed stylus and tablet combo for creatives, the answer would invariably be something from Wacom’s lineup. The company had three options back in the day, the budget Wacom Bamboo, the mid-range Wacom Intuos, and the flagship Wacom Cintiq. Apart from the Cintiq, none of the other tablets had screens – they were just massive trackpads that you could only draw on with styluses. The Cintiq was the closest thing to an iPad – it had a screen, allowed multi-touch gestures, and came with controls galore… the only problem was that it didn’t work independently, it needed to be tethered to a desktop or laptop to work. The Cintiq, along with the Intuos and Bamboo, came with a stylus that featured a pressure and tilt-sensitive tip, along with programable buttons that let you undo or redo tasks, and a stylus tip on the back of the pen also that activated the eraser, mimicking how most pencils come with erasers on their reverse tip. The styluses also operated without batteries, allowing for hours of sketching without needing to charge the pen periodically.

The Wacom Cintiq Pro is anywhere between 5-8 times thicker than the 2024 iPad Pro

Cut to yesterday when Apple dropped the iPad Pro M4 and the comparison is incredibly stark. For starters, whenever anyone asks me whether they should buy an iPad or a Wacom, the answer is almost always the former… because when you’re not sketching on the Wacom, it’s useless, but when you’re not sketching on the iPad, it’s still an iPad. The difference seems even greater with the new iPad Pro being Apple’s thinnest device yet at just 5.1mm thick, while the 16-inch Wacom Cintiq is a whopping 25mm thick – 5 times thicker than its competitor. Cut to the larger 22-inch Cintiq and it’s a staggering 40mm thick, or the equivalent of 8 iPad Pros stacked one on top of the other.

However, a hardware comparison between a trillion-dollar electronics giant and Wacom, that’s valued at just half a billion dollars doesn’t seem fair. What does seem fair, however, is to just look at one singular product to see how far Apple’s outpaced its competition – the humble stylus. Wacom played a critical role in perfecting its EMR stylus technology, which was game-changing a decade or so ago. The pens ran without batteries, could sense pressure and tilt with stunning accuracy, and an eraser on the rear, becoming the creative industry’s go-to for digital sketching. When Apple debuted the Pencil, it had the same features except without any buttons. The Pencil 2, on the other hand, got a tap feature that let you swap between brush and eraser, and a unique charging mechanism that allowed you to charge your stylus simply by snapping it to the side of an iPad (it subsequently also got a hover function with newer iPad models). Apple’s newly announced Pencil Pro, which dropped yesterday, however, is an entirely different beast.

The new Pencil Pro has the hover function, lets you squeeze to activate a quick menu, and even supports barrel rolls that allow you to rotate brushes or objects simply by rotating your stylus. In true Apple fashion, it doesn’t have any buttons on it, but you can still tap to alternate between brush and eraser, and you even get a brush preview when your stylus is near the screen, letting you know how your brush is oriented. If all that wasn’t enough, the new Pencil Pro even packs Apple’s Find My feature, letting you locate a lost pencil through your iPad or iPhone.

The Pencil Pro can be squeezed to activate a quick menu

A great stylus on the iPad Pro, which already comes with an industry-leading chip, laptop-grade performance, a brilliant camera setup and LiDAR sensor, and an app store, basically makes the iPad or Wacom question moot. The only true advantage Wacom’s tablets have at this point is that they’re bigger than iPads, starting at 16 inches and maxing out at 27 inches diagonally. They also cost MUCH more than the iPad Pros, with the Cintiq Pro 16″ starting at $1599, and the Cintiq Pro 27″ having an eye-watering $3499 price tag. That’s Vision Pro territory for a sketching tablet.

The haptic motor gives you feedback when you squeeze the Pencil Pro

There still is a market for Wacom products. They’re massive, preferred by the hardcore animation and visual industries, and are platform-agnostic, which means you can easily run Windows or Linux programs on them, which most power users will appreciate over being limited to the iPadOS. But for the most part, the iPad Pro and Pencil Pro are so far ahead of their competition at this point, that they’ve made Wacom’s tablets (an already niche creative-focused gadget) even more niche… almost to the point of obscure.

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Steve Jobs would be absolutely proud of how far the new iPad Pro M4 has come

Here’s a snapshot of the new iPad Pro – an industry-leading M4 Chipset, Tandem OLED screen technology, a design thinner than any other Apple device ever made, nano-textured glass, studio-quality mics, graphite-sheet-infused hardware and copper-infused logo for better thermals, and an absolutely game-changing Apple Pencil Pro. It’s almost as if Apple is operating with alien technology.

I’ve mentioned this in the past that the iPad Pro really has no true competitor. It’s left Android tablets so far behind that almost every Galaxy, Pixel, or OnePlus tablet is just a budget competitor with Apple’s regular iPad. The iPad Pro has always been in a league of its own, and truth be told, I entered the Apple event thinking we’d get an incremental iPad Pro M3 update… because why does Apple really have to blow minds any more than it already has? Turns out I was absolutely wrong, because the more-than-one-year wait for a new iPad Pro was absolutely worth it.

The tablet PC itself was a category that Jobs pioneered, ushering in a new era of handheld devices that would go on to become the intermediary between a phone and a laptop. Jobs introduced the iPad as a multimedia device back in the day, but today the iPad Pro is much more. In fact, it’s so ridiculously powerful that it could dethrone even Apple’s own MacBook. The landscape camera and Magic Keyboard with the function row are just two small updates that put the iPad Pro more and more in MacBook territory… except with an XDR touchscreen, a brilliant stylus, a flawless front-facing camera with LiDAR, and with FaceID – all features that the MacBook currently lacks.

Yes, I sincerely believe that if Jobs were around today, the iPad Pro M4 would have blown his mind because I’m pretty sure the CEOs of Samsung, Google, OnePlus, Huawei, and Microsoft are all mighty pissed at how much Apple has leapfrogged their own tablet efforts. There’s really no comparison between tablets the way there is between phones and even to some extent between smartwatches. No Qualcomm chipset matches the M4’s capabilities, neural engines (NPUs) on tablet chipsets aren’t that common or powerful (to our knowledge, only Microsoft’s Surface Pro has them), and the fact that the iPad is so good it could potentially eat into Chromebook sales is probably really irking some companies right now.

So what makes this iPad so ground-breaking? Well, for starters, pretty much all of us entered into this keynote expecting the usual – a chip upgrade, the shifting of the camera module, and maybe some Pencil tweaks. However, what Apple served up instead was miles ahead of what anyone could think. The first iPad Pro was touted as a magical piece of glass, given how thin and compact it was – this new iPad Pro, even with its new almighty M4 chip, is thinner than any iPad ever made. At 5.3 and 5.1 millimeters respectively (the 11 and 13-inch models), the new iPads are thinner than the thinnest iPod. Heck, they’re a full 40% thinner than an AirTag. AN AIRTAG.

That isn’t all, Apple’s new design is a combination of incredible engineering and borderline futuristic material sciences. The new screen gets bumped up from Retina to Tandem OLED, a technology that Apple developed in-house, merging two OLED panels together to bring screen brightness up to a peak of a whopping 1600 nits. Meanwhile, a nano-textured glass helps cut glare while refracting ambient light perfectly without causing any clarity issues. A better screen, an M4 chipset, and a radically thinner design obviously means the iPad Pro is prone to immense heating (it doesn’t have a fan the way laptops do either), but that’s where Apple’s ingenuity shines again. Instead of simply relying on machined aluminum, the new iPad Pro’s housing has graphite sheets incorporated into it… and that Apple logo on the back, that also has copper infused into it too, helping turn the iPad’s body into a much more efficient heat sink to dissipate heat.

The iPad Pro’s nano-textured glass

The new iPad Pros also have better speakers, a set of studio-grade microphones, and a repositioned landscape camera that manages FaceID as well as functions as the perfect video-conferencing camera with CenterStage capabilities. The camera sits right where the wireless charging coil for the Apple Pencil would otherwise sit, so the fact that Apple’s managed to squeeze both of those in, while still making the iPad Pro thinner than before seems like a borderline miracle.

The new iPad Pro is also complemented by a redesigned Magic Keyboard that’s slimmer, and has an all-new function key row and a pressure-sensitive trackpad… and a Pencil Pro that’s so ground-breaking it puts other styluses to shame (fun fact, the Pencil Pro got 5 full minutes of coverage in a 44 minute keynote, including an in-depth breakdown by Procreate CEO, James Cuda), but more on that in a separate article. Despite its radical redesign, the iPad Pro doesn’t get a price-bump. Instead, it still starts at $999 for the 256Gb model (the 128Gb model is now discontinued), and $129 for the Pencil Pro. Even by Apple’s own standards, that’s a massive technological leap for the same price each year. Like I said, Jobs would be absolutely chuffed.

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