The pressure of digital transitions can lead traditional media companies to circle the wagons -- for better or for worse -- and book publishers certainly aren't immune as e-books take hold. Bertelsmann and Pearson are worried enough to be merging their respective Random House and Penguin publishing wings into a joint venture, not-so-creatively titled Penguin Random House, that they hope will better survive "long-term trends" like the shift away from paper-centric business models. While the two are engaged in the usual corporatespeak of creating "synergies" (read: resource cuts), we're more interested in talk of the union being a springboard for digital efforts: Penguin Random House wants to be "more adventurous" with e-book models like self-publishing. Whether the merger leads to a renaissance for established publishers or just reduced competition when the deal closes in the back half of 2013, we're bracing ourselves for the possibility of a Fifty Shades of Jamie Oliver crossover.

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Penguin and Random House merge, promise a brave new e-book future originally appeared on Engadget on Mon, 29 Oct 2012 10:15:00 EDT. Please see our terms for use of feeds.