Instagram will let you ‘reset’ your recommendations

If your Instagram recommendations have been feeling a little stale, you’ll soon have a way to make the app’s algorithm forget everything it thinks it knows about you. Meta is testing a new feature that will allow users to reset the algorithmic suggestions that power the app’s feed, Reels and Explore section.

The company described the feature as a “test,” but said the update “will soon roll out globally.” With the change, users will be able to “reset suggested content” from the content preferences section in Instagram’s settings. This will, according to Meta, allow you to “start fresh” and provide an opportunity to re-tune the app’s suggestions.

But while this may help you get an Instagram feed that better reflects your current interests, Meta notes that doing this kind of “reset” doesn’t delete any of your data from the app or change how the company serves you ads. (Instagram has a separate setting to personalize ad preferences.)

Meta is framing the change as part of its push to bring new safety features to teens, even though the feature will be available to all users. “We want to give teens new ways to shape their Instagram experience, so it can continue to reflect their passions and interests as they evolve,” the company wrote in a blog post. The service has previously faced criticism over its recommendations, which EU regulators have suggested could encourage “addictive behavior.”

The company notes that it has other teen-specific features meant to prevent its younger users from seeing inappropriate content. It recently introduced “teen accounts,” which have stricter privacy settings, and attempts to block certain types of harmful content from appearing in their feeds.

This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-will-let-you-reset-your-recommendations-120022492.html?src=rss

iFixit’s PS5 Pro teardown reveals an easily replaceable CMOS battery

The iFixit teardown of the PS5 Pro is here, and while there isn’t all that much different going on from what we’ve seen with the PS5 and PS5 Slim in terms of repairability, Sony has made one notable change: in the Pro, it’s pretty easy to get to the CMOS battery. Whereas accessing this battery to replace it in the two previous PS5 models required a fair amount of work due to its placement beneath the main board, iFixit found that it’s right under the faceplates in the PS5 Pro and nestled behind a hatch that has just one screw.

That’s a nice improvement over the other PS5s, where “you’ve got to take apart almost the whole thing to change [the CMOS battery] out,” iFixit notes. Other than that, things look pretty familiar. That’s not to say the PS5 Pro itself doesn’t have excitement to offer — as our reviewers found, the PS5 Pro is an absolute beast of a console when it comes to performance. Less exciting though is its $700 price tag.

This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/ifixits-ps5-pro-teardown-reveals-an-easily-replaceable-cmos-battery-204423402.html?src=rss

Amazon Fire HD 8 (2024) review: A cheap tablet hampered by outdated software

The latest Amazon Fire HD 8, updated last month and starting at $100, is a modest refresh, offering more RAM, a nominally upgraded camera and some new AI features. The general sales pitch, however, remains the same: You get a just-competent tablet for the essentials at a dirt-cheap (and often-discounted) price, and in exchange, Amazon gets to plant another appliance for its own apps and services in your home. Nothing about this update drastically changes that agreement, but after using the tablet for the past month (and after using older Fire tablets for years prior), it may be time to demand more from Amazon’s end of the bargain.

Physically, the new Fire HD 8 is nearly identical to the last one. It is, without a doubt, A Budget Tablet — it’s nowhere near premium, but it doesn’t feel distractingly cheap either. At just under eight inches tall and 0.37 inches thick, it’s small enough for most kids to operate without much struggle and most adults to carry with one hand. If you care more about your tablet’s travel-friendliness than its virtues as a miniature TV, this size should be fine. The whole thing is lightweight at 0.74 pounds, so it’s not an anchor in your bag. Its textured plastic frame is somewhat slippery but altogether sturdy, with no creaking or flexing. Its gently rounded edges dig comfortably into your palms. There are fairly thick bezels around the display, but I’ve never minded those on a tablet — they give your thumbs a natural place to rest.

The display won’t win any awards. It’s the same LCD panel Amazon has trotted out in previous generations, with the same 1,280 x 800 resolution. If you’ve used any iPad, or even many midrange Android tablets, in the last decade, everything about it will be an obvious downgrade. The meager pixel density (189 ppi) makes images and text visibly less sharp. Colors are more muted, too. It doesn’t get bright enough to be totally usable in direct sunlight; you can read it comfortably on the couch, but don’t expect it to work as well by the pool. It’s also a smudge and fingerprint magnet.

The Amazon Fire HD 8 tablet rests face down on a wood bench.
The back of the Amazon Fire HD 8 is composed of a sturdy, if mildly slippery, textured plastic.
Jeff Dunn for Engadget

Again, though, the Fire HD 8 is competing in a different weight class than even an older iPad. The fact that the screen is relatively small makes the lower resolution at least tolerable. You can watch Netflix or read Kindle books and not think “man, this sucks” the whole time, especially if you bought the thing for well under $100.

There are other hardware compromises. The speakers aren’t all that loud and struggle to fully separate different parts of songs. They’re entirely on the left edge when you hold the tablet vertically, which always sounds odd. There’s an old USB-C 2.0 port for charging and a glacially slow 5W power adapter in the box. Amazon says it’ll take about five hours to fully charge the tablet with that; you can cut the wait in half if you bring your own 15W charger, though that’s still not fast. There’s no water resistance rating, so you’ll need to be careful if you ever want to read in the tub. Both the five-megapixel rear camera and 2MP front camera are brutal, washing out colors and blurring fine details even in good lighting. (As always, please report anyone using their tablet as a camera to the nearest authorities.)

It’s not all bad. While the Fire HD 8 only comes with 32GB or 64GB of storage built in — of which only 25GB or 54GB is usable, respectively — you can add up to 1TB of additional space with a microSD card. The 13-inch iPad Pro, which starts at $1,299, does not let you do that (I’m just saying!). The Fire HD 8 also has a headphone jack, which helps offset the mediocre speaker performance a little bit, plus there’s Bluetooth for wireless headphones. And one benefit of the shoddy display resolution is that it makes the Fire HD 8 less power-hungry: Amazon rates the tablet’s battery life at up to 13 hours. I got much more than that in our (relatively forgiving) battery test, but closer to 10 or 11 hours with more strenuous use. Either way, it’s good. Most people can safely expect it to survive a day of basic streaming and web browsing.

A sample photo from the Amazon Fire HD 8's rear camera, showing a small pumpkin and a Frankenstein-themed candle holder on a white window ledge.
The Fire HD 8's rear camera has technically jumped from 2MP to 5MP and now supports 1080p video recording, but it still doesn't take photos you'd want to share.
Jeff Dunn for Engadget

The new Fire HD 8 runs on a 2 GHz six-core processor (the MediaTek MT8169A). The base model includes 32GB of storage and 3GB of RAM, while a $130 variant with twice the storage bumps the memory up to 4GB. I tested the former. The previous generation only came with 2GB of RAM — the pricier “Fire HD 8 Plus” had 3GB — so this is a welcome upgrade.

That said, it’s not a huge boost. With the entry-level model, the gist is the same as it’s been with past Fire HD tablets: You can get by with simple video streaming, web browsing, reading and gaming, but there’ll be hitches and occasional crashes along the way, and it’ll never be powerful enough for serious work or reliable multitasking. The modern web is just too ad-heavy and grossly inefficient for a low-end chip like this, so you’ll inevitably have to deal with some choppiness when loading media-heavy sites like ESPN or The New York Times. Apps take just a bit longer to open than they would on a pricier tablet, and it’s not uncommon to get some lag when you jump back to the home screen.

Still, for the money, it’s all workable. It doesn’t take forever to open a Peacock stream or load an article on Engadget. The Mali-G52 GPU can even handle a decent level of gaming — casual card and match-three games run fine, and even more involved fare like PUBG Mobile and Diablo Immortal are totally playable, albeit with severely low-res textures. On the Geekbench 5 benchmark, the Fire HD 8 earned a single-core score of 193 and a multi-core score of 907. That is lightyears away from impressive, but given that the last-gen version struggled to even complete the tests without crashing, it’s still a step up.

The top edge of the Amazon Fire HD 8 shown as the tablets rests atop a granite bench.
One benefit of buying a cheap tablet: You usually get a headphone jack.
Jeff Dunn for Engadget

Ultimately, it’s about managing expectations. You don’t buy a $100 tablet demanding a workhorse. When discounts bring that tablet's price below $60, “not constantly annoying” becomes a compliment. If you can afford the model with 4GB of RAM, that should hold up better over time. Then again, a device like this makes the most sense when it’s as cheap as possible.

The Fire HD 8 still runs on Amazon’s Fire OS, a fork of Android 11 that uses a custom app store and is designed to put Amazon’s own apps and services in the spotlight. (For the record, stock Android is up to version 15.) The generous read is that many of those apps are popular, so having them all front and center can be convenient. If you often stream movies on Prime Video, use Amazon Music with a Prime subscription or own a bunch of Kindle ebooks or Audible audiobooks, all of it is right there. You can set up different user profiles — also not available on an iPad — including child accounts that present a curated selection of kid-friendly websites and videos. A fairly robust set of parental controls let you monitor your child’s screen time within that. You can also call on Alexa and thus control various smart home devices hands-free, though Amazon has dropped support for the “Show Mode” that turned the tablet into a pseudo smart display.

You can install Alexa and all of those Amazon services on any tablet, though. Most of Fire OS’ actual changes suck, and they have for years now. The app store plays a big part in that. It covers many of the big streaming and social media players — Netflix, Hulu, TikTok, X, Max, Spotify, Disney+, etc. — but still omits all Google apps, Reddit, Apple Music, Apple TV+, Slack, tons of games and any browser besides Amazon’s ultra-basic Silk, among many others. The lack of Google remains the biggest killer; Amazon’s stock email and calendar apps are far less robust than Gmail and Google Calendar, while the bootleg YouTube “app” is just a web shortcut.

A trio of screenshots displaying different features of Amazon's Fire OS software, including a lock screen ad, the
Left to right: one of Fire OS' lockscreen ads, a snapshot of the less-than-useful "For You" page and an example of the AI-powered "Wallpaper Creator" tool.
Jeff Dunn for Engadget

It’s true that you can install the Google Play Store and download most of what’s missing with a hacky workaround, but that’s not the experience Amazon is selling (and not one most people will opt to do). I can’t praise an OS that works best when you go behind its back. And as with many Android tablets, many of the apps that are supported look like blown-up phone apps more than experiences designed with a larger screen in mind.

Because this is a tech product launching in 2024, the Fire HD 8 also comes with a few AI-centric features, including an automated wallpaper creator, a writing assist tool and webpage summaries in the Silk Browser. All of these perform reasonably fast, but It’s hard to call them game-changers: The writing assist makes copy sound overly stilted, while the webpage summaries strip down most articles of their nuances (I beg you, just read the post.) The DALL-E-style wallpaper generator is neater, offering different styles and responding well to natural language requests, but I can’t get excited over AI art when there’s so much of the real thing out there.

More egregious are the ads. Oh, so many ads. Upon activating the tablet for the first time, I was greeted with a full-screen promo for BetMGM — because what budget-conscious tablet buyer isn’t looking to gamble their savings away — and have since been bombarded with lockscreen ads to buy Toshiba hard drives, State Farm insurance and SteelSeries gaming keyboards. Thankfully, you can remove these for an extra $15, either upfront or after purchase.

The Amazon Fire HD 8 tablet with the Google Play Store installed and running.
You can technically install the Google Play Store and get around some of Fire OS' app limitations, but it'll require a bit of legwork.
Jeff Dunn for Engadget

But the spirit of nickel-and-diming you goes beyond that. The first app you see is “Shop Amazon.” The home screen itself is split into two sections: For You and Home. The former is a page filled with content suggestions, a significant chunk of which are either sponsored apps, links to movies on Prime Video and songs on Amazon Music or calls to subscribe to Amazon services like Kids+, Luna and Audible. Some of these are free; many others are paid. At one point, I kid you not, it presented me with an ad to buy a different Fire tablet.

The Home tab does have a traditional app grid, but above it is a “Discover” row that takes up the top 40 percent of the screen and delivers a similar range of not-so-personalized suggestions. As I write this, it includes a link to the Prime Video series Fallout, the sponsored app “Vita Mahjong for Seniors,” the Max app, links to two different thriller books from the author Frieda McFadden and a few other things I’ve shown zero interest in over my time using Amazon services.

It’s a jumbled, undignified mess. There’s a distinct lack of care to Fire OS, a pervading sense that it doesn’t so much have your best interest at heart it wants to needle cash-strapped customers into pumping more revenue into the Amazon machine. This just isn’t the case with iPadOS or even stock Android. Actually pay attention to what Fire OS is doing, and it becomes difficult to see Fire tablets as anything but subsidized ad platforms Amazon can seed in homes on the cheap. If you want a product that treats you with a little more respect, you have to pay for it.

The Amazon Fire HD 8 tablet lays face down on top of a 13-inch Apple iPad Air.
The Fire HD 8 resting on top of a 13-inch iPad Air.
Jeff Dunn for Engadget

I get it, some of us just need to save some cash. And Amazon, fairly or not (i.e., not), can significantly undercut most other decent budget tablets on price. If cost is your number-one concern, you only want a tablet for casual media consumption and you can live with the unfiltered Amazon-ness of Fire OS, there’s still value to be had here. Little about the Fire HD 8 is good, but much of it is fine for the price, and when that price is as bananas-cheap as $55 with deals, that’s probably enough. So it goes. Just make sure the slate is on sale before you take the plunge. Otherwise, I’d consider the 10.1-inch Fire HD 10, which has the same software annoyances but a sharper, roomier display, more CPU power and a touch more battery life. Either way, here’s hoping Fire OS becomes less user-hostile one day.

This article originally appeared on Engadget at https://www.engadget.com/mobile/tablets/amazon-fire-hd-8-2024-review-a-cheap-tablet-hampered-by-outdated-software-141924425.html?src=rss

Google now offers a standalone Gemini app on iPhone

Google now offers a dedicated Gemini AI app on iPhone. First spotted by MacRumors, the free software is available to download in Australia, India, the US and the UK following a soft launch in the Philippines earlier this week.

Before today, iPhone users could access Gemini through the Google app, though there were some notable limitations. For instance, the dedicated app includes Google’s Gemini Live feature, which allows users to interact with the AI agent from their iPhone’s Dynamic Island and Lock Screen. As a result, you don’t need to have the app open on your phone’s screen to use Gemini. The software is free to download — though a Gemini Advanced subscription is necessary to use every available feature. Gemini Advanced is included in Google’s One AI Premium plan, which starts at $19 per month.

The app is compatible with iPhones running iOS 16 and later, meaning people with older devices such as the iPhone 8 and iPhone X can use the AI agent. I’ll note here that the oldest iPhone that can run Apple Intelligence is the iPhone 15 Pro. Of course, that’s not exactly a fair comparison; Apple designed its suite of AI features to rely primarily on on-device processing, and when a query requires more computational horsepower, it goes through the company’s Private Cloud Compute framework.

Either way, it’s not surprising to see Google bring a dedicated Gemini app to iPhone. Ahead of WWDC 2024, Apple had reportedly been in talks with the company to integrate the AI agent directly into its devices.

This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-now-offers-a-standalone-gemini-app-on-iphone-160025513.html?src=rss

Google’s live scam detection for phone calls is now out for Pixel devices

One of the Gemini AI-powered features Google introduced at I/O this year was a solution for never-ending scam calls. It has the capability to detect whether a call is suspicious while it's still ongoing and can alert you so that you could drop the call as soon as possible. That live scam detection feature for phone calls is now available for Pixel 6 and newer devices, as long as you're part of the Phone by Google public beta program in the English language. 

"[S]cam calls are evolving, becoming increasingly more sophisticated, damaging and harder to identify," the company said in its announcement. Scam Detection uses on-device AI to determine whether a call is a potential scam in real time. For instance, if the caller tells you it's your bank and asks you to transfer funds to another account because yours had allegedly been breached — a common scam tactic — you'll get an audio and a haptic alert. When you look at your phone, you'll see a visual warning, along with a button to easily end the call. If the AI ends up making a mistake, you can tap on the "Not a scam" button instead.

A screenshot that says
Google

Scam Detection is off by default, and it's up to you whether you want to activate it. Google says it doesn't send your calls or their transcripts to a remote server, because the feature processes phone calls on-device. On the Pixel 9 series, it's powered by Gemini Nano, which Google describes as its "most efficient model for on-device tasks." On Pixel devices older than the Pixel 9, it's powered by the company's other machine learning models.

Google didn't say when live scam detection will make it out of beta, but it promised that it's coming soon to more Android devices. In October, the company also rolled out enhanced scam detection for Messages, which also uses on-device machine learning models to identify scam texts. 

This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/googles-live-scam-detection-for-phone-calls-is-now-out-for-pixel-devices-143017096.html?src=rss

The voice of AOL’s ‘You’ve got mail!’ has died at 74

If you’re at least in your mid-30s (give or take), you know the voice of Elwood Edwards, realize it or not. He recorded the phrase, “You’ve got mail!” and three other lines for Quantum Computer Services in 1989. That company later rebranded to America Online, and the rest is early internet history. Edwards died on Tuesday.

WKYC first reported (via Variety) that Edwards passed away one day before what would have been his 75th birthday. He was a longtime off-camera presence at the Cleveland TV station, working as a graphic designer, camera operator and jack-of-all-trades employee.

His wife, Karen Edwards, worked at Quantum when she heard the company’s then-CEO talking about needing a voice for the software that would soon bombard mailboxes across the US. “So, she volunteered my voice,” Edwards said in a 2012 video. “And on a cassette deck in my living room, I recorded the phrases that you’ve come to know.”

He was paid a grand total of $200 for his voiceover work.

The new-message catchphrase, recorded in Edwards’ calm and welcoming voice, became a cultural phenomenon in AOL’s ‘90s and early 2000s heyday. Of course, that included inspiring the 1998 Nora Ephron rom-com’s title.

Edwards also contributed three (lesser known but still remembered by many) AOL sayings: “Welcome,” “File’s done” and “Goodbye.” In the 2012 video, he’s depicted getting hounded by various employees, prompting him to say the thing. (AOL is currently owned by Yahoo, Engadget’s parent company.)

“So, that’s the story behind the catchphrase,” he said in the clip, “which, well, I have a certain amount of trouble trying to escape.”

This article originally appeared on Engadget at https://www.engadget.com/big-tech/the-voice-of-aols-youve-got-mail-has-died-at-74-214247947.html?src=rss

The voice of AOL’s ‘You’ve got mail!’ has died at 74

If you’re at least in your mid-30s (give or take), you know the voice of Elwood Edwards, realize it or not. He recorded the phrase, “You’ve got mail!” and three other lines for Quantum Computer Services in 1989. That company later rebranded to America Online, and the rest is early internet history. Edwards died on Tuesday.

WKYC first reported (via Variety) that Edwards passed away one day before what would have been his 75th birthday. He was a longtime off-camera presence at the Cleveland TV station, working as a graphic designer, camera operator and jack-of-all-trades employee.

His wife, Karen Edwards, worked at Quantum when she heard the company’s then-CEO talking about needing a voice for the software that would soon bombard mailboxes across the US. “So, she volunteered my voice,” Edwards said in a 2012 video. “And on a cassette deck in my living room, I recorded the phrases that you’ve come to know.”

He was paid a grand total of $200 for his voiceover work.

The new-message catchphrase, recorded in Edwards’ calm and welcoming voice, became a cultural phenomenon in AOL’s ‘90s and early 2000s heyday. Of course, that included inspiring the 1998 Nora Ephron rom-com’s title.

Edwards also contributed three (lesser known but still remembered by many) AOL sayings: “Welcome,” “File’s done” and “Goodbye.” In the 2012 video, he’s depicted getting hounded by various employees, prompting him to say the thing. (AOL is currently owned by Yahoo, Engadget’s parent company.)

“So, that’s the story behind the catchphrase,” he said in the clip, “which, well, I have a certain amount of trouble trying to escape.”

This article originally appeared on Engadget at https://www.engadget.com/big-tech/the-voice-of-aols-youve-got-mail-has-died-at-74-214247947.html?src=rss

Blink’s new Sync Module XR extends wireless range far beyond the standard version

Blink just unveiled the Sync Module XR wireless extender, which is an update of the pre-existing Sync Module. This device is primarily intended to extend the wireless range of the company’s Outdoor 4 security camera. To that end, it can increase the range by up to 400 feet, which is four times the standard Blink Sync Module.

This means that users can plop the affiliated security camera pretty much wherever they want, even in the case of a large and expansive property. Blink says that “customers now have the freedom to install Outdoor 4 on their fence, gate, shed or entry of their driveway and know their cameras will stay online and connected.”

A description of the range.
Blink

The company also says that the Sync Module XR can better penetrate obstacles to deliver a clean signal. This includes walls, shrubs and trees. However, it still says that performance may fluctuate “due to environment or other factors” and that “video resolution may vary.”

All Blink Outdoor 4 cameras can use this new module right out of the box, and it can support up to ten cameras at once. Jonathan Cohn, head of product at the company, said in a blog post that the Sync Module XR is intended to “make it easier for our customers to build a comprehensive home security system.”

The device also acts as a centralized system hub via the company’s proprietary app. This lets folks adjust any connected camera. Finally, there’s a MicroSD slot for clip storage. The Blink Sync Module XR is available for purchase right now in the US and Canada. It costs $60, though early adopters will get a free Outdoor 4 camera with a purchase.

This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/blinks-new-sync-module-xr-extends-wireless-range-far-beyond-the-standard-version-140027521.html?src=rss

Amazon reportedly bumped back its AI-powered Alexa to next year

If you’re wondering what happened to Amazon’s new and improved version of its Alexa voice assistant, you’re not alone. Bloomberg reports that the new Alexa is still stuck in its developmental phase and Amazon has cut off access to its beta phase including its new “Let’s Chat” phase. As a result, a planned late 2024 launch has been pushed back to next year.

The problem seems to be with its large language models (LLMs). The new Alexa is designed to understand more complicated questions from users but it’s also more likely to fail doing some of the most basic things the old version could do quite easily like create a timer or operate smart lights, according to a follow up report from The Verge.

Amazon originally planned to unveil its new version of Alexa AI in October but now the timeline has been extended into next year. (As you might have noticed, October has come and gone.) The original timeline planned to premiere the next evolutionary step in Alexa’s advancement on October 17 but Amazon decided to pivot and used the date to show off its new line of Kindle ereaders. Then in August, news surfaced that the new Alexa would be powered by Anthropic’s Claude AI and come with a monthly subscription fee.

As ChatGPT began to rise in popularity in the summer of 2023, Amazon CEO Andy Jassy wanted to see if Alexa could compete if it had an AI upgrade. Jassy reportedly started peppering Alexa with sports questions “like an ESPN reporter at a playoff press conference” and its answers were “nowhere near perfect.” It even made up a recent game score for Jassy.

Despite this, Alexa passed the good enough stage and Jassy and his fellow executives felt their engineers could build a beta version by the early part of 2024. Unfortunately, Amazon wasn’t able to meet its deadline.

Even with the new deadline, the new Alexa still has a long way to go to fix its problems. Some employees told Bloomberg that the problem outside of Alexa’s innerworkings is with Amazon’s overstuffed management and a lack of “a compelling vision for an AI-powered Alexa.” .

This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-reportedly-bumped-back-its-ai-powered-alexa-to-next-year-215041138.html?src=rss

An AI-generated ad left thousands of Dubliners waiting for a Halloween parade that never came

Thousands of people took to the streets in Dublin to attend a Halloween parade that never came, according to reporting by The Independent. Why did they do such a thing? It was all due to an AI-generated ad that promoted the fake event.

The My Spirit Halloween website advertised the completely fabricated Macnas Halloween Parade, which was supposed to take place from 7PM to 9PM on the streets of Dublin. News of the parade quickly spread online, and it even received a news ranking on Google.

So, yeah, thousands of people put on their Halloween costumes and stood on the street for a couple of hours, waiting for an event that would never happen. They even left room in the street for the parade to pass by. That’s thoughtful, but also a bit sad.

The situation forced Ireland’s police force to put out a message to urge would-be parade-goers to “disperse safely.” A spokesperson for the organization said that “contrary to information being circulated online, no Halloween parade is scheduled to take place in Dublin city center this evening or tonight.”

Local city councilor Janice Boylan expressed disappointment over the whole situation.“Everyone is trying to have a fun and safe Halloween. Having a parade to go to sounded really good,” she said. “I know an awful lot of people turned up. It’s a terrible pity.”

The My Spirit Halloween listing has been taken down, but there remains the question as to why it turned up in the first place. It’s worth noting that this is a different entity from the popular seasonal retailer Spirit Halloween.

The My Spirit Halloween website looks to come from Pakistan and posts all kinds of AI-generated content like the ad that caused all of this trouble, according to Yahoo News. This particular post happened to get picked up by TikTok and Google, causing the rapid dissemination of the, literal, fake news.

It’s pretty wild, right? An AI-generated post likely created in Pakistan caused thousands of actual people to take to the streets halfway across the globe. What is that curse again? Oh yeah. “May you live in interesting times.”

This article originally appeared on Engadget at https://www.engadget.com/ai/an-ai-generated-ad-left-thousands-of-dubliners-waiting-for-a-halloween-parade-that-never-came-162550781.html?src=rss