Apple’s Phil Schiller says Chromebooks won’t help kids succeed

Apple's focus might be on its high-end 16-inch MacBook Pro at the moment, but marketing chief Phil Schiller has also chipped in on the lower end of the market -- namely, how he thinks it might affect students. The executive told CNET in an interview...

Beats Music team will report to Eddy Cue, Beats Electronics team to Phil Schiller


Right after officially announcing its whopping $3 billion acquisition of Beats Electronics and Beats Music earlier today, Apple CEO Timothy Cook penned a love letter to all Apple employees at...

Schiller Says Samsung Responsible for Damaging Apple’s Brand


Phil Schiller, the marketing guru at Apple Incorporated has spoken out against Samsung at a retrial. It was a case of Apple versus Samsung and Schiller was the last one at the witness stand from...

Apple CEO and SVPs are now Visiting Apple Stores to Greet iPhone Buyers


Apple CEO Tim Cook looks very excited about new iPhone launch. He is now visiting different Apple stores along with his 2 SVPs Phil Schiller and Eddie Cue. See below gallery images...

Apple Executive Smashes Low-Cost iPhone Rumor


As reported serveral outlets including the WSJ have carried a rumor that Apple will release a low-cost iPhone for emerging markets this year. Now Reuters reports that Apple Marketing Chief Phil...

The iPad mini vs. the competition: fight!

The iPad mini Vs the competition fight!

The traditional trail of inventory listings, leaked casings and internal components have teased us enough: it's finally time to get down to the nitty gritty specs, and see how Apple's latest (and daintiest) iPad shapes up to the competition. We've collected a trio of like-sized slabs to pit the device against, just for the fun of it. Read on to see how it stacks up against its peers.

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Continue reading The iPad mini vs. the competition: fight!

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The iPad mini vs. the competition: fight! originally appeared on Engadget on Tue, 23 Oct 2012 14:12:00 EDT. Please see our terms for use of feeds.

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Apple announces 7.9-inch iPad mini with a 1,024 x 768 display, A5 CPU and optional LTE for $329

Apple announces 79inch iPad mini with a 1,024 x 768 display, A5 CPU and optional LTE for $329

Well, hello there, the worst-kept secret in tech. Apple's iPad mini is the company's newest device, a 7.9-inch tablet that's designed to go toe-to-toe with Google's Nexus 7. For now, it'll sit alongside the iPad 2 and fourth-generation iPad, and as it packs the same 1,024 x 768 display as the second-generation slate, apps will carry across without any resizing. While Phil Schiller didn't mention Google or the Nexus 7 by name, the rival slate (and Google's app library) was compared to the newest iOS device. On stage, he claimed that the screen, which is .9-inch larger than the Nexus 7, gives the iPad mini 35 percent more display area than Google and ASUS' collaboration.

On the hardware size, the 7.2mm thick, .68 pounds device has been manufactured with an "all new" process that gives it the same anodized edges as you'll find on the iPhone 5. If you were hoping for equal specifications to the big-daddy iPad, you may be mildly disappointed. While it will pack a 5-megapixel camera and an LTE modem (if you opt to buy a cellular model), it's running the last-generation A5 CPU. However, the slower internals and less potent display may account for how the company has been able to squeeze out a claimed 10 hours of use despite the constrained space for a battery. Pre-orders for the $329, 16GB WiFi-only model begin on Friday (October 26th) and will begin shipping on November 2nd. The cellular-equipped models will begin shipping a few weeks afterward on AT&T, Verizon and Sprint, with the 16GB base model costing $459, running all the way to $659 for the 64GB unit.

Gallery: iPad mini

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Continue reading Apple announces 7.9-inch iPad mini with a 1,024 x 768 display, A5 CPU and optional LTE for $329

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Apple announces 7.9-inch iPad mini with a 1,024 x 768 display, A5 CPU and optional LTE for $329 originally appeared on Engadget on Tue, 23 Oct 2012 13:51:00 EDT. Please see our terms for use of feeds.

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Apple’s iPhone 5 keynote event now live for online viewing

Apple's iPhone 5 keynote event now live for online viewing

San Francisco shook today, but thankfully, it wasn't from an earthquake. In case you missed today's event, Apple took the wraps off of the new iPhone 5, along with a new batch of iPods, a new version of iTunes and a round of price reductions. A replay of the keynote is available on Apple's website, where you can join Tim Cook, Phil Schiller, Scott Forstall and even the Foo Fighters make waves. So grab your beverage of choice and settle in for two hours of gadget goodness -- you'll find it at the source link below.

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Apple's iPhone 5 keynote event now live for online viewing originally appeared on Engadget on Wed, 12 Sep 2012 19:38:00 EDT. Please see our terms for use of feeds.

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