This past weekend's Pokémon Go Fest felt like a bit of a flashback to 2016. Users were having connection problems and couldn't even sign into the game. People were angry, and refunds were doled out. But the truth is that game developer Niantic...
Pokémon Go Fest’s big flop shows Niantic needs to think bigger
This past weekend's Pokémon Go Fest felt like a bit of a flashback to 2016. Users were having connection problems and couldn't even sign into the game. People were angry, and refunds were doled out. But the truth is that game developer Niantic...
How would you tackle important social issues through technology? If you're Niantic and The Pokémon Company, you have people play a game. They're teaming up with the Global Goals and Project Everyone campaigns to raise awareness of issues throu...
We knew a Starbucks collaboration with Pokémon Go was on the way, but now it's official. Niantic, the developer of the massively popular augmented reality game, revealed today that around 7,800 Starbucks coffee shops in the US have been turned...
As rumored, Niantic is bringing brand partnerships to its hit augmented reality game, Pokémon Go. The software developer has announced that Sprint will have the first sponsored locations in the US, with more than 10,500 stores expected to be t...