If you loved the Nothing Phone’s glyph interface, their Community Edition phone may just absolutely capture your heart. Announced today following a lengthy community-driven design competition, the Nothing Phone (2a) Plus Community Edition made its global reveal, with a unique twist on the original phone’s design. Sure, you’ve got the Glyph Interface with LEDs that glow to make the phone’s rear panel turn into a dynamic display for notifications and alerts, but the new Community-made version of the phone comes with literal glow-in-the-dark ribbon cables that are ‘nothing’ like anything we’ve seen on any phone in the past decade!
Thanks to input from community members Astrid Vanhuyse and Kenta Akasaki, this phone stands out in a crowd—but not with power-hungry LEDs. Instead, it uses a green phosphorescent material that charges up with ambient light, glowing gently in dim settings and giving the 2(a) a dose of unique, eco-friendly style.
Designers: Astrid Vanhuyse & Kenta Akasaki for Nothing
The design shift here is significant, especially if you remember the original Phone (2) and the less glowy Phone (2a). While the Phone (2) featured bright LED glyphs, the 2(a) kept things quieter, dialing back on the glow to maintain a sleeker look. This Community Edition, though, reintroduces some of that distinctive Nothing flair, swapping LEDs for a phosphorescent effect along the phone’s ribbon cables and components. It’s a subtler, softer glow that gives the phone character without the need for extra power or flashing lights. Imagine your phone lighting up on the nightstand—not enough to keep you awake, just enough to catch your eye.
The phosphorescent material works just like those glow-in-the-dark stars you might have seen as a kid. It absorbs natural or artificial light and emits a soft glow when the lights go down. Unlike typical LEDs, it doesn’t drain the battery, giving this 2(a) a style boost without impacting battery life or performance. It’s the kind of understated cool that’s right in line with Nothing’s design philosophy: thoughtful, sustainable, and practical. Plus, it makes it easier to find in a dark room, giving the design a practical edge as well as aesthetic appeal.
The collaborative effort on this phone really says a lot about Nothing’s approach to designing for their community. The company didn’t just create the effect on its own; they opened it up to the public and sorted through more than 900 design submissions from fans across 47 countries. Out of these, Vanhuyse and Akasaki’s concept shone the brightest, resulting in a design that feels distinctively Nothing while showcasing a global community’s creativity. It’s part of Nothing’s shift toward community-centric product innovation, giving fans a real voice in shaping what they carry.
Nothing also went to great lengths to ensure this glow effect wasn’t just a gimmick but a part of the Phone (2a) Plus Community Edition’s build. The phosphorescent material is durable and seamlessly integrated, meaning it won’t interfere with the phone’s performance or longevity. You get a sturdy device with an artistic edge, a blend of tech and simplicity that fits seamlessly into daily life.
The Phone (2a) Plus Community Edition is priced at $518 USD (£399 / €449 / ₹29,999), with sales beginning on November 12. If you’re located in London, you might also grab one in person at the Nothing Soho store on November 16. There are just 1,000 units available up for grabs… so if you enjoy the idea of having a phone so dazzling that you’ll never want to put a case on it, grab one while you still can. And for anybody at dbrand or Spigen, you best believe people will want glowing cases for their iPhones and flagship Androids too!
When you think of spacesuits, luxury fashion probably doesn’t come to mind—but Axiom Space and Prada are changing that. Together, they’ve unveiled the Axiom Extravehicular Mobility Unit (AxEMU), a next-generation spacesuit designed for NASA’s Artemis III mission, which will return astronauts to the Moon. This suit represents a groundbreaking shift in both form and function, blending the technical precision required for space exploration with the high-performance materials and design innovations Prada is known for. And it’s more than just a style statement: the AxEMU has been carefully crafted to support the historic lunar landing of astronaut Christina Koch, who will be the first woman to walk on the Moon.
Designers: Axiom Space and Prada
An Unlikely Collab between NASA and Prada
At first glance, the AxEMU may not look like the bulky spacesuits we’ve come to expect. In fact, that’s the point. Designed with a scalable and adaptable architecture, this suit breaks free from the rigid, one-size-fits-all approach of traditional space gear. The AxEMU is built to accommodate a wide range of body types, allowing astronauts from various anthropometric percentiles—meaning different heights, weights, and builds—to feel comfortable and functional in the suit. Whether you’re on the smaller side or fall into the larger percentile, the AxEMU adjusts to ensure maximum mobility, a critical factor for a mission as demanding as Artemis III.
Prada’s expertise in material science plays a key role here. The luxury fashion house worked closely with Axiom engineers to develop an outer layer that not only looks sleek but also performs under extreme conditions. Crafted from a reflective white material, this layer helps regulate temperature by reflecting the sun’s heat while simultaneously protecting the astronaut from lunar dust and radiation. While traditional spacesuits focus on pure functionality, the AxEMU integrates aesthetics with performance, combining Prada’s advanced sewing techniques with Axiom’s life support technology to create something truly revolutionary in both appearance and utility.
High-Tech Meets High-Street Fashion
What truly sets the AxEMU apart from its predecessors is its balance between high-end design and cutting-edge technology. The suit boasts enhanced safety systems, including a regenerable carbon dioxide scrubbing system that ensures astronauts can breathe safely during spacewalks lasting up to eight hours. It also features advanced cooling technology, which is crucial for maintaining comfort in the extremes of the lunar environment. Astronauts will be better equipped to perform complex tasks thanks to upgraded dexterity in the gloves—something previous spacesuits struggled with, often limiting the fine motor control astronauts need to manipulate tools or conduct experiments.
The helmet also offers significant upgrades, with an advanced visor that improves visibility in the harsh lighting conditions of the Moon’s surface. The design of the AxEMU is about more than just protection; it’s about enabling astronauts to push the boundaries of what’s possible in space exploration. Thanks to Prada’s involvement, the suit’s exterior may feel more like high-performance sportswear than traditional space armor. But make no mistake—this is gear built to survive the extreme cold and searing heat of the Moon’s surface, with every detail engineered to keep astronauts safe and functional in one of the most hostile environments known to man.
What Makes The AxEMU So Different?
Compared to existing spacesuits, the AxEMU is a leap forward in versatility and user experience. Most current spacesuits, like NASA’s EMU (Extravehicular Mobility Unit), were designed decades ago, with little adaptation for the variety of missions astronauts now face. The AxEMU, by contrast, is built with a flexible architecture that can evolve for different missions, from the lunar surface to low-Earth orbit. This flexibility allows Axiom Space to customize the suit for a wide range of environments and tasks, whereas older suits were often mission-specific, with limited adaptability.
Safety is another area where the AxEMU shines. Conventional spacesuits are built with basic redundancy, but the AxEMU integrates a more robust set of redundant systems, ensuring multiple fail-safes in life support and mobility functions. This suit also goes beyond standard temperature control, using Prada’s material expertise to provide better heat management, allowing astronauts to remain comfortable during long spacewalks, even in the harsh lunar environment. Furthermore, the AxEMU has been tested with advanced simulations, including underwater testing to mimic the reduced gravity on the Moon, setting a new standard for preparation and reliability.
Designed for Christina Koch: A Spacesuit for the First Woman on the Moon
Christina Koch will make history as the first woman to walk on the Moon, and the AxEMU has been designed with that momentous occasion in mind. While traditional spacesuits were largely designed for male astronauts, the AxEMU has been engineered with inclusivity at its core. One of the key differences lies in its customizability: unlike older suits that often required uncomfortable modifications for female astronauts, the AxEMU offers a better fit right from the start, making adjustments seamless and comfortable for a wide range of body types. This is particularly important for Koch, as a properly fitted suit means enhanced mobility and reduced fatigue during long spacewalks.
Additionally, the suit’s gloves, helmet, and overall design have been tailored for precision, allowing Koch to work more efficiently on the lunar surface. The improved dexterity of the gloves will enable her to conduct more intricate scientific tasks, such as collecting samples and performing experiments, without the restrictions of older spacesuit designs. For Koch, the first woman to explore the Moon, having a suit that adapts to her needs, rather than her adapting to the suit, marks a symbolic and practical step forward in space exploration, ensuring that future missions can be more inclusive.
The AxEMU represents the future of spacesuits—one where technology, design, and inclusivity come together to push the boundaries of human potential. With Christina Koch set to wear this groundbreaking suit during her historic moonwalk, the AxEMU is leading the way into a new era of space exploration, where astronauts of diverse backgrounds, genders, and physiques will have the tools they need to reach new frontiers.
Now the richest woman in the music business (and the second richest musician lagging only behind Jay-Z), Taylor Swift deserves everything she’s attained. Sure, you might not love her music, you might not care for her entirely – but Taylor’s built an entire empire solely on her music skills. While other artists have diverged into building streaming platforms and record labels like Jay-Z, starting cosmetics businesses like Rihanna and Selena Gomez, or even working for fashion brands like Pharrell and Kanye West, Taylor’s net worth is SOLELY tied to her music. With her successful Eras Tour coming to a grand conclusion this year after 2 full years of back-to-back touring, it’s only fitting that she gets her own LEGO kit – even if it’s only fan-made. Designed by the folks at Minibrick Productions, the LEGO Ideas Eras Tour Poster is a seemingly flat piece of LEGO artwork modeled on the Eras Tour poster… but remove each individual thumbnail from the artwork and you’re greeted by a minifigure of Taylor dressed for that era! The poster contains 10 eras with 10 dedicated Taylor Swift minifigures.
The entire LEGO Ideas set comes made from 1,410 bricks, featuring a minimalist yet instantly recognizable depiction of the Eras poster. You’ve got all the eras on it, from Taylor’s debut album ‘Taylor Swift’ to the last album to debut before her tour, ‘Midnights’. It’s a fairly simple build, to be honest, with quite a few bricks going towards the artwork, as well as the frame. The result, however, is both intricate AND interactive, as pulling apart the thumbnail for any of the given eras reveals a tiny diorama featuring mama Swift herself.
The dioramas are all ‘taylor’-made to fit each era. It starts with her in her Teal dress for her debut album and era, moving onto icons like the casual outfit for Red, a black-donned Taylor with a snake for Reputation, Taylor in her iconic bodysuit for the Lover era, and the ‘bejeweled’ suit for Midnights. All the dioramas have tiny icons of the eras too, from clocks to guitars, snakes, and even the plaid pattern seen in the Evermore era.
“This brick-built poster will earn its rightful place on any LEGO lover and Swiftie’s wall!” says Minibrick Productions, who’s also responsible for other iconic LEGO sets like the LEGO Polaroid One-Step SX-70 camera, and even the LEGO Interstellar Miller’s Planet scene. Minibrick Productions’ current submission is gathering votes on the LEGO Ideas forum, where enthusiasts can vote for their favorite fan-made creations. With nearly 6,000 votes as of writing this, the LEGO Ideas Taylor Swift Eras Poster is well on its way to hitting the 10,000 vote mark, following which it’ll be reviewed by LEGO’s internal team and hopefully turned into an official box-set! If you’d like to see that happen, cast your vote on the LEGO Ideas website now!
They say your fashion choices are a reflection of your inner self. If that’s true, these shoes easily help channel your inner beast. Designed as a collaboration between rapper A$AP Rocky and PUMA, the Mostro 3.D is the latest in the partnership between the two. Not just your average shoe, the Mostro 3.D redefines the conventional, pushing the boundaries of design with a ferocity that commands attention. Drawing inspiration from the synergy of music, art, and technology, this collaboration elevates sneaker culture to new heights. Forget traditional aesthetics; this is all about unleashing the unexpected. With its red and black colorway, and the fiesty, scaly design achieved by 3D printing, the Mostro tries to grab eyeballs in ways that high fashion usually does – by being so audaciously different that you’re sure to make a statement.
Central to the Mostro 3.D’s allure is its groundbreaking use of 3D printing technology. Crafted through an advanced resin-based process, the shoe boasts a level of intricacy previously unattainable with conventional methods. This innovation translates into an arrestingly detailed silhouette, replete with audacious spikes that echo a futuristic, almost otherworldly presence. The sleek slip-on design serves not just as a convenience but as an aesthetic declaration of defiance against the norm. The gradient of black and red, achieved through a meticulous airbrush technique, becomes a dynamic canvas, capturing the essence of movement and transformation. Here, technology and artistry coexist in a harmonious dance, each pushing the other to create something truly transformative.
A$AP Rocky brings his raw, urban edge, infusing the project with an authenticity that resonates deeply with the streets. Conversely, PUMA’s legacy of innovation and its embrace of modern technology find a perfect playground in these shoes. It’s a meeting of rebellious spirit and technical prowess, culminating in footwear that’s as much about narrative as it is about aesthetics. Together, they craft more than a product—they create a voice that speaks to a new generation of fashion-forward thinkers. This is where music’s pulse meets the precision of advanced technology, resulting in an offering that truly transcends the ordinary.
The Mostro 3.D’s spiky, audacious design powerfully mirrors the trail Kanye West blazed with his Yeezy line, where footwear feels more like a wild artifact than a mere shoe. Channeling an almost primal vibe, these kicks tap into a non-human aesthetic that’s as captivating as it is rebellious. Imagine a creature from the Cambrian era, its unique form resurrected through cutting-edge 3D printing technology. Both A$AP Rocky and PUMA have seized this evolutionary inspiration, crafting a shoe that seems to pulse with life—a piece of wearable art that feels plucked from an ancient world, yet firmly planted in the future. This is more than just a nod to Yeezy’s avant-garde essence; it’s an evolution, inviting you to embrace a style that’s fiercely instinctual and utterly groundbreaking.
The Mostro 3.D captures a zeitgeist where fashion is not just about appearance but about identity and the courage to stand apart. These shoes are not just worn; they are unleashed—an anthem for those unafraid to make a statement. By challenging conventional means of design and production, A$AP Rocky and PUMA give us not only a glimpse into the future of footwear but also an invitation to take part in it. With the Mostro 3.D, the boundary between fashion and innovation blurs, offering us a tantalizing vision of what’s to come. Welcome to a new era of design where the only limit is imagination.
Brat Summer has inevitably led to Moo Deng Autumn.
Unless you’ve been living in a remote corner of the internet, you’ve heard of Moo Deng, the 3-month Pygmy Hippo at the Khao Kheow Zoo in Thailand that’s taken the internet by storm for being a symbol of cuteness and chaos. Moo Deng, despite her small size, has a big attitude. She adorably chomps on people’s legs, runs away when zookeepers try to make her bathe, and is just an overall mood with her perplexed expression and rosy cheeks. Given how divided the world is right now, Moo Deng seems to be one positive corner of the internet where everyone units to protect her and give her all the love and support she rightfully deserves… and now after getting her own merch line at Khao Kheow Zoo and a special blush line at Sephora, Moo Deng’s also got her very own fan-made LEGO build courtesy Cornbuilder, a Nebraska-based LEGO enthusiast.
Designer: Cornbuilder
This simple LEGO build from Cornbuilder captures the essence of Moo Deng the pygmy hippo perfectly. It’s adorably round, has all the right proportions, and comes with the signature light-tinted cheeks that Moo Deng is known and loved for (although a slightly pinker hue would have been perfect). The LEGO brick’s naturally glossy plastic appearance also lends itself perfectly to the build, given that Moo Deng herself has a radiant gloss on her slippery, well-hydrated skin.
The Moo Deng LEGO build comes with repositionable legs, a movable head, and even an adjustable jaw. You can position her in whatever pose you want, although she’s best remembered for being an absolute blur while she runs and scampers around or flounders as zookeepers try to handle her. The movable mouth is also perfect given that so many pictures have her with her jaw wide open as she she reigns absolute lovable chaos on everyone around her with her unprompted leg chomps or silent screams that have us all saying “Moo Deng is our spirit animal”!
Although Cornbuilder hasn’t released a detailed set of instructions on this build, it seems fairly easy to reverse-engineer, given how simple it looks. For more information, you can follow Cornbuilder on Instagram to keep yourself updated.
We’ve seen Shrek Crocs in the past (and tbh they’re hideously brilliant), but nothing really passes the vibe check as much as these Batmobile Crocs. Modeled to look like the iconic vehicle from the 1989 Batman movie starring Michael Keaton, these shoes come with all the bells and whistles, including a graphic on the front showcasing the hood, a set of fins near the ankle, wheel-shaped details around the heel, and the best part, actual windshields on the front! Yes, you’ve got headlights and taillights too, along with the jet engine intake on the frontal tip and an afterburner on the back. Sure, Crocs have a reputation of being considered a fashion faux pas, but this one pulls all the stops. Oh, did I also mention it comes with its own custom Batman Jibbitz charms that you can fasten into the holes on the top??
Designer: Crocs
Wear these shoes and you’re bound to get a few stares – some of awe and others of contempt. If you can look past the latter, the ‘Crocs Batman Batmobile Classic Clogs’ are quite the wearable memorabilia. Announced on the 45th anniversary of the Batman movie, these shoes perfectly capture the unique design of the Batmobile from all those years ago, and I assume it has to do with the clog’s inherent bulbous, curvy shape.
The design is absolutely filled with easter-eggs that make it look almost exactly like the 1989 Batmobile. The front of the clog mimics the 1989 Batmobile’s turbine intake, complete with mechanical lines and even the tiny signal lights from the car. You’ll find the Batmobile’s classic wings molded into the heel straps, adding a bit of flair to an otherwise laid-back piece of footwear. The side profile features carvings that resemble the Batmobile’s rear wheels and side air intakes. It’s clear the design team put thought into translating one of the most iconic vehicles in comic book history onto a clog.
Quite like the Batmobile itself, these shoes are built for everything. As Crocs are known for, they’re lightweight, flexible, and come equipped with their signature ventilation ports to keep your feet cool and dry. This is a crucial feature for anyone who’s spent time in Crocs—they can handle water, mud, or any unexpected elements, just as Batman handles Gotham’s criminal underworld. The pivoting heel straps are a practical addition, keeping the clogs secure on your feet whether you’re on a casual stroll or, hypothetically, chasing after a villain. The Crocs material also makes these shoes easy to clean, which is always a plus if you’re planning to wear them in all kinds of weather… and get this, all Crocs are also flame-retardant, which is definitely a plus too!
In true Crocs fashion, the Batman Batmobile Classic Clog comes with special Jibbitz charms. These small, rubber accessories allow you to personalize your pair with extra Batman-themed flair, further indulging your superhero fantasies. The Batman x Crocs Classic Clog “Batmobile” will be priced at just $69.99 when it launches later this September. A kids’ version will also be available for $54.99 upon release. The Jibbitz, sadly, cost extra.
With the smash-hit release of Deadpool & Wolverine, Citizen has capitalized on the buzz by launching two character-inspired timepieces that are as bold and beloved as the movie itself. These watches dedicated to Wolverine and Deadpool capture the spirit of the characters and offer fans a stylish way to celebrate their favorite Marvel heroes.
The Wolverine watch is a powerful statement piece, designed to reflect the essence of Logan himself. With a 43mm black ion-plated stainless steel case, it’s as rugged as the character it represents. The blue dial, accented with luminous retractable claws, draws immediate attention, while a yellow outer ring and silver-tone markers add depth and contrast. Luminous hands make it easy to read at a glance, day or night.
Adding a touch of fandom, the X-Men logo proudly marks the 12 o’clock position, and the case back features the iconic “SNIKT!” sound that every Wolverine fan knows by heart. But this watch isn’t just about aesthetics. It’s powered by Citizen’s Eco-Drive technology, and it runs on light, eliminating the need for a battery. It’s a perfect blend of form, function, and fanfare.
If Wolverine’s watch is fierce, the Here Comes Deadpool watch is nothing short of cheeky. This timepiece captures Deadpool’s irreverent spirit with a 42mm black ion-plated stainless steel case and a black textured dial that humorously features Deadpool’s masked face upside down at the 12 o’clock mark. Surrounding this playful design is a red dial ring, emblazoned with “Merc With a Mouth,” which lights up alongside the hands, markers, and Deadpool’s eyes, making this watch impossible to ignore.
The black leather strap, with its red topstitching, perfectly matches Deadpool’s signature colors. Flip it over, and you’ll find an engraving of Deadpool in a relaxed, reclining pose. A perfect example of his trademark humor. And like the Wolverine watch, it’s powered by Eco-Drive technology, ensuring it stays as irrepressible as its namesake.
While both watches share the same innovative technology, their differences are what make them stand out. With its larger 43mm case, the Wolverine watch features a simple date complication and a protective crown guard. In contrast, the 42mm Here Comes Deadpool watch offers both day and date complications and a sleek, guardless crown. The Deadpool watch also comes with a 20mm leather strap, while Wolverine’s timepiece sports a 22mm width bracelet, echoing Logan’s rugged style.
For those who love luminous features, each watch has its own unique light show. The Here Comes Deadpool watch is all about fun, with Deadpool’s eyes, indices, hands, and the “Merc With a Mouth” text lighting up the night. Meanwhile, the Wolverine watch uses lume to highlight its retractable claws motif and the X-Men logo, staying true to its fierce inspiration.
Despite their striking designs and advanced features, these timepieces remain surprisingly affordable. The Wolverine Edition is priced at $425, while the Here Comes Deadpool watch is available for $350. Perhaps it’s Deadpool’s idea of a joke that his watch is the cheaper of the two, but both offer tremendous value for fans and collectors alike.
Popular LEGO stop-motion animator Hachiroku24 gave us a taste of Deadpool & Wolverine two full years before the real deal. Even though the final movie was star-studded with more cameos than we could possibly hope for, Hachiroku24’s LEGO build is no less, featuring a fight scene between Logan and the merc within the hallways of X-Mansion, with Prof. X, Cyclops, and Storm in the background watching with what I can only assume is a sense of despair as the two immortals absolutely trash the mansion.
Given that the diorama was created two full years before the movie, a lot is left to Hachiroku24’s imagination… and with good reason – the LEGO scene fun, chaotic, and captures a slow-motion build-up of the two superheroes going at each other’s throats – something we all expected early on. I wouldn’t be surprised if it’s because of Deadpool either being outright obnoxious or flirting with Storm. Wolverine has his claws out, lunging towards a suited Wade Wilson, who has his non-golden pistoleros pointed in obvious self defense.
The rest of the scene is literal chaos. Furniture broken, curtains and decor knocked over, a marble bust on the floor along with a croissant and a mug of coffee. Meanwhile, rather than intervening, Xavier, Cyclops, and Storm just stand aside and let the two supes go at each other’s throats, knowing that Logan’s temper and Deadpool’s incessant blabbermouthery cannot be controlled.
Although LEGO won’t sell this set, the fact that Hachiroku24 built it on his own means it’s technically possible to source the parts required to put this diorama together. If you’re reading this, Hachiroku24, we’re waiting for you to drop a DIY video on YouTube!
Just last week, Microsoft announced a limited-edition Deadpool-themed Xbox controller with a bright red design and a less-than-conventional ergonomic design, if you know what I mean. Let’s just say that biblically accurate controller had curves in all the right places, and was exactly as hilariously audacious as its inspiration, the merc with a mouth. The biggest problem was that the controller was limited to just 2 units, which would be gifted to the winner of a Twitter (or X) competition… and the second biggest was that there wasn’t a Wolverine controller to match. However, 3D artists at Do3D have solutions for both of those problems.
Meet the unofficial Wolverine Xbox Controller, complete with a yellow body and even three Adamantium claws appearing outward from behind the controller. Designed to pair perfectly with its Deadpool counterpart, this controller actually comes as a set of 3D files you can buy and 3D print on your own.
The Wolverine-themed controller augments the controller’s body in a similar way to its Deadpool counterpart. An attachment fixes to the back, providing a themed take on the handheld unit. In Deadpool’s case, it was a rather cheeky little attachment… however, Wolverine’s controller has his signature back-of-the-fist with three Adamantium claws emerging from within. The attachment is purely cosmetic, and doesn’t affect the grip or gameplay at all. The controller’s body, on the other hand, comes with a diamond plate-inspired texture, along with the wolverine whisker pattern on the front in black.
The controller isn’t available as is, but Do3D is selling detailed 3D files for those looking to print the parts. Once printed (and painted), you can simply disassemble the outer plastic housing of your existing Xbox controller and replace it with this one, provided the print is 100% accurate and without any errors or flaws. We recommend going for ABS, known for its durability… but a PLA filament should work just as well too. You may have to do some additional spray-painting work to make the controller look exactly as shown in the renders here.
The best part is that Do3D is even selling an unofficial version of Microsoft’s Deadpool controller, which you can similarly buy and 3D print. Both the Deadpool and Wolverine controllers can be used with or without their magnetic attachments, and while individual files cost $19, you can buy the combo for just $29 on Do3D’s website and print as many controllers as your heart desires.
There’s a massive missing link between tech companies and tech reviewers… and instead of fixing it, we’re playing the blame game.
The backlash following bad reviews from MKBHD and other tech outlets like The Verge, Engadget, and CNET has been swift from the AI community. The internet is ablaze, either blaming Marques Brownlee for being too harshly critical in his review of the Humane AI Pin and the Rabbit R1 device… or shaming Humane and Rabbit for not delivering on what they promised. The blame, however, lies on the inherent relationship between the two parties. Like two people who aren’t emotionally ready to date, these AI companies shouldn’t have even shipped their products to tech reviewers.
The job of a tech reviewer, as its name rather simply suggests, is to provide an objective (or sometimes even a subjective) analysis of a product for their consumers/viewers. Tech Reviewers highlight technology through the lens of ‘Is this worth the money or not’… The problem, however, is that Humane and Rabbit needed beta testers, not tech reviewers.
Who’s to blame?
Let’s look at every single stakeholder in this AI charade and you’ll see that there’s some blame to go around for everyone. The first reaction, and justifiably so, is to blame Humane and Rabbit. They overpromised, underdelivered, hyped the product, raked in tonnes of VC and preorder money, but couldn’t stick the landing. Companies all across the world have been rushing to develop the ‘next iPhone’, and while Samsung has hedged all its bets on folding devices, and Apple on a $3400 headset, Humane and Rabbit happened to be at the right place at the right time with the right buzzwords. Imagine this, an AI assistant powerful enough to do anything you ask – it’s literally something out of a sci-fi movie, and that’s precisely what these companies hoped we’d think. They weren’t wrong. However, they committed the cardinal sin of the entrepreneur – they pitched something that didn’t exist. Sure, this wasn’t as detrimental as the stunts Elizabeth Holmes or Sam Bankman-Fried pulled, but in essence, it was still a far-fetched lie or rather a very convenient truth. An AI that does everything you ask doesn’t exist and probably won’t for a while… but a cute design or a body-mounted projector was more than enough to deceive us… and for the sake of this argument, let’s operate under the good-faith assumption that Humane and Rabbit didn’t know they were pushing a bad product.
Why the hardware trickery though? Why did Humane and Rabbit NEED to build hardware devices that looked fancy/quirky/cool? Here’s where the blame shifts to the powers that be – Google, Apple, Microsoft, Amazon, and Meta. For every reviewer that said the Humane AI Pin or Rabbit R1 “could’ve been a smartphone app”, there are thousands of engineers at these companies building JUST THAT. It’s no coincidence that Humane and Rabbit BOTH had their products publicly reviewed well before Google I/O and Apple’s WWDC. Rumor has it that Apple and Google are just waiting to launch AI assistants with similar features, tying into all the smartphone-related services. These large companies have repositories of consumer data, and they have a powerful influence, putting them miles ahead of the starting line when it comes to the AI race. The only way Humane and Rabbit could escape the clutches of these companies was to isolate themselves completely from them. Not to mention, there’s absolutely no way Apple would allow a third-party smartphone app to have Humane or Rabbit’s level of control over your entire device. Sure, Humane and Rabbit could have made all-powerful AI assistant apps, but they A. wouldn’t be as impressive or attractive, and B. they’d be doomed to fail because of the goliath forces that are Apple and Google.
A snippet of the Twitter outrage following MKBHD’s review. Ironically, Sam Sheffer (new media head for Humane) admits the software is bad, while the product sells for $700
A venture capitalist’s job, in Shark Tank parlance, is to “pour gasoline on a fire”, so there’s definitely some blame to share here too. AI became a buzzword in the second half of 2022 and it’s been on the top of everyone’s mind ever since. I don’t blame VCs for seeing potential in the ideas that Humane and Rabbit came up with, but if there’s one thing that absolutely pisses me off, it’s the fact that they took the criticism of Humane and Rabbit’s devices a little too personally. After all, a VC thrives on value creation – take that away and you have a very angry person who’s poured millions into a project that now doesn’t have anywhere to go. However, bad products and bad companies are all too common in the VC world. What they didn’t expect, however, was their golden goose (AI) to lay a rotten egg.
It’s easy to say that tech reviewers were simply doing their job and deserve no blame (after all, I’m a tech reviewer too), but the truth is that the reviewers also share a bit of blame in this entire cycle of events. However, not for the reason you think. Arguably, Marques Brownlee deserves praise for being forthright with his review – some reviewers would probably hesitate to say something bad about a company if there was sponsorship money involved – and although MKBHD didn’t have any financial stake in this product, they spoke their mind (as did every other reviewer). But that isn’t where the problem lies. The problem lies with the hype train that tech reviewers both create and ride. These reviewers are, by nature of their profession, enthusiasts when it comes to technology – so it’s no surprise that they were the biggest cheerleaders of Humane and Rabbit 5-6 months back when the products were first teased. If anything, the media should have balanced their enthusiasm with a pinch of real-world salt. Had that been the case, these disastrous reviews would’ve stung less under the pretext of the age-old “I told you so”…
Dave2D’s review of the Rabbit R1 device may just be the most sensible, erudite take on the internet.
So what’s the solution?
If the last few years have proven anything, it’s that designers and companies operate in such secrecy, they often don’t put themselves in the shoes of the consumer to begin with. With Tesla pushing the steering yoke over a wheel even though consumers have been begging for the latter, with Apple needing EU regulators to force them into adopting USB-C, with Google cancelling products left right and center against the wishes of their consumers, or firing employees who object to their technology being used for warfare (whoops, I went there), there’s a massive disconnect between what companies do and what consumers want. Even though at a smaller scale, Humane and Rabbit seem to find themselves in a similar soup. Whether it’s the holier-than-thou attitude that’s hard-coded into being an entrepreneur, or whether it’s a bunch of VCs deciding what’s good for the public, the one voice that seems to constantly be left out of the room is that of consumers… and their only representative for now is the humble tech reviewer, who actually is incentivized to see things from their points of view. Sadly, that also means Marques Brownlee ends up being in the line of fire when he has to call an AI gadget ‘the worst product he’s ever reviewed’…
The solution lies in reimagining how products are developed and promoted. Humane and Rabbit needed beta testers, not reviewers, who would’ve helped them swallow the hard pill that is the realization that their product isn’t ready for the real world. After all, it’s better to hear that bitter truth behind closed doors instead of an influencer saying it on YouTube… right?
