We tried McDonald’s super-engineered shake straw

As part of this year's St. Patrick's Day promotions, McDonald's is debuting a highly engineered, hyper-exclusive straw dubbed the "Suction Tube for Reverse Axial Withdrawal," or STRAW for short. It's only available on two days, February 24th and...

Google officially ends its Project Ara modular phone initiative

Google has shut down its modular smartphone initiative, Project Ara, a spokesperson confirmed to VentureBeat today. This follows an earlier report from Reuters that claimed Google was finished with Project Ara. We've reached out to Google for confirm...

Google grabs ex-Motorola president to unify its hardware groups

Rick Osterloh, former president of Motorola, is now Senior Vice President at Google in charge of a new hardware division that includes the company's Nexus devices, living room gadgets and Glass, Re/code reports. This means Nest CEO Tony Fadell is no...

Motorola inks deal with 3D Systems to build its modular ‘Ara’ smartphones

When Motorola threw its weight behind Phonebloks' modular smartphone concept, it pretty much signaled to the rest of the industry that the Google company was dead serious about customization. But that radical vision of a completely upgradeable handset needs an equally radical manufacturing partner and Motorola's found that in 3D Systems. Today, the two companies have announced a multi-year deal that'll see 3D Systems building what Motorola calls "the factory of the future," and providing a complete end-to-end fabrication process for 'Project Ara.' As part of the deal, Motorola's exclusively tasking 3D Systems with creating new "multi-material printing capabilities including conductive and functional materials" to build these modules (e.g., chassis, battery, etc.) and help it keep pace with eventual consumer demand for 'Ara' phones. That's all if 3D Systems can prove its undeveloped printing process actually, you know, works. If not, well, 3D Systems can kiss that exclusivity agreement goodbye.

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