Red performs Dragon sensor upgrades right on the NAB show floor (video)

Posted on 08/04/2013 by Zach Honig

Well, this is a trade-show first. Red Digital Cinema has made a name for itself by pushing the limits when it comes to motion picture camera technology, but the company's "get it done" approach is even evident in the layout of its trade show booth this year. The team has constructed a full sterile lab here at NAB, where attendees can watch technicians upgrade Epic cameras with the new Dragon 6K sensor, which enables 6K shooting at 6144 x 3160 pixels and up to 100 frames-per-second, offering three additional stops over the Epic M-X. A wall of glass separates fans from the engineers in the clearly visible clean room, who are diligently going about their duties despite the constant gaggle of excited customers just a few feet away. Company spokesman Ted Schilowitz gave us a quick tour of the facility, where the $8,500+ sensor upgrades are now underway. Geek out with us in the video just past the break.

Gallery: Red's Dragon sensor update live at NAB 2013

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Live from the Engadget CES Stage: an interview with Red Digital Cinema’s Ted Schilowitz

Posted on 08/01/2013 by Brian Heater

This time last year, the folks from Red Digital Cinema dropped a few exciting goodies off at our trailer, so we're more than happy to welcome the company's co-founder (aka "Leader of the Rebellion") Ted Schilowitz to our stage, to check out the latest in high-end cinematic hardware.

January 8, 2013 4:00 PM EST

Check out our full CES 2013 stage schedule here!

Continue reading Live from the Engadget CES Stage: an interview with Red Digital Cinema's Ted Schilowitz

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Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent

Posted on 02/11/2012 by Zach Honig

Competition is heating up in the high-end digital cinema market, and Red is responding with a slew of massive price cuts. According to CEO Jim Jannard, this "attitude adjustment" is simply a benefit of scaling up production, yielding a decrease in component and assembly costs, and an enormous reduction in assembly time -- the first Epic took 12 hours to build, while current models require just 13 minutes. As a result, the Epic-M has dropped to $24,000 (from $39,500), the Epic-X is now $19,000 (formerly $34,500), the Scarlet is $7,950 (from $9,700) and the EOL'd One MX is priced at $4,000 (once $25,000). The Dragon sensor upgrade will not be included with any new Epic models, and will remain priced at $6,000. Red customers who took the plunge on cameras with former pricing within the last month (on or after October 1st) will receive a discount off future accessory purchases of $4,000 for Epic and $1,000 for Scarlet. With this latest round of discounts, Red cameras are by no means inexpensive, but they're certainly more affordable. If you were already planning to pick one up, Christmas just came a couple months early.

[Thanks, Mike]

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Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent originally appeared on Engadget on Fri, 02 Nov 2012 00:02:00 EDT. Please see our terms for use of feeds.

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Red claims Dragon is ‘single most significant sensor in the history of image capture’

Posted on 10/08/2012 by Steve Dent

Red Camera's bombastic CEO, Jim Jannard, says that internal testing of the new 6K Dragon sensor proves that it's the new "resolution and dynamic range king." He also claims it will be "the cleanest sensor you have ever seen, ISO 2000 looks better than MX [the current sensor] at ISO 800." The imaging chip was first outed at NAB in April, promising 15+ stops of DR and 120fps at a full 5K of resolution, with $6,000 upgrades for Epic customers by the end of the year. Owners of the $9,700 (brain only) Scarlet-X will also get the Dragon, though no price or date has been given yet for that camera. Needless to say, some independent testing will be needed to substantiate his claims, but Jannard sure does sound confident.

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Red claims Dragon is 'single most significant sensor in the history of image capture' originally appeared on Engadget on Fri, 10 Aug 2012 05:36:00 EDT. Please see our terms for use of feeds.

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RED Dragon 6K sensor upgrade eyes-on (video)

Posted on 16/04/2012 by Zach Honig

"Obsolescence Obsolete" -- that's RED's tagline for the just-announced Dragon sensor upgrade, which is set to bring 6K resolution to EPIC and Scarlet cameras beginning later this year. The sensor module was on display at the company's NAB booth today, under a backlit case that could only have been designed to make photographing the new chip a near-impossible task. We did manage to snag a few frames of the device, which appears as a mere silhouette to the naked eye. Sensors aren't designed for us to look at, however -- they're supposed to do the looking -- so we won't get any more hung up on the presentation. Existing RED camera owners can look forward to an incredibly impressive 15+ stops of native dynamic range and up to 120 frames-per-second at resolutions up to 5K. And as we discovered earlier today, the upgrade will roll out to EPIC owners sometime in 2012 for $6,000 while Scarlet users will need to hang tight for a release date, and a price tag. That's all we've got as far as details go, so click on through the gallery below for a flashlight-enhanced peek at the Dragon.

Gallery: RED Dragon 6K sensor upgrade hands-on