LEGO Meets Luxury: Are Rolex, AP, and Cartier Ready to Create the Ultimate Brick-Built Timepieces?

It’s Wristwatch Wednesday on Yanko Design again, and today, I’m digging into a playful yet intriguing topic: LEGO luxury watches. Yes, you read that right. Imagine the iconic Rolex Submariner or Audemars Piguet Royal Oak in LEGO form. The world of fine timepieces meets the playful, nostalgic charm of LEGO blocks, resulting in creations as captivating as they are creative. It’s a topic that merges two worlds with a surprisingly big crossover—watch collectors and LEGO enthusiasts. Today, I’m taking you on a journey through these brick-built renditions and their real-life counterparts, showing what sets each apart and why they resonate deeply with LEGO enthusiasts and watch collectors.

The Art of LEGO and Horology: Why They Come Together So Well

There’s something surprisingly satisfying about seeing a luxury watch replicated in LEGO form. A luxury timepiece’s inherent precision and design complexity seem like an impossible fit with LEGO’s chunky, colorful blocks. Yet, that’s precisely what makes these LEGO versions so compelling. The real challenge is capturing the essence of luxury craftsmanship with plastic bricks that were never intended to mirror the intricate details of watchmaking. This playful paradox is why I, along with other fans of both LEGO and watches, find this concept so exciting.

Building miniature versions of real-life objects has always been a key appeal for LEGO enthusiasts. From cars to skyscrapers, the challenge lies in translating smooth, complicated forms into brick-like constructions. On the other hand, watch collectors appreciate the fine details—down to the way light catches the beveled edges of a Rolex or how an Audemars Piguet Royal Oak bracelet wraps around the wrist with a certain fluidity. So, how do these two seemingly different audiences come together here? For me, it’s the shared passion for craftsmanship—whether through the intricate mechanics of haute horology or the creative joy of a child’s building toy. Personally, I love seeing how both worlds strive for perfection in their own unique ways.

The LEGO Rolex Submariner vs. The Real Rolex Submariner

Let’s start with one of the most iconic watches: the Rolex Submariner. The real Submariner is famous for its black dial, rotating bezel, and robustness as a dive watch. It’s the timepiece you could wear while exploring underwater wrecks or dressed up for a night out. Crafted with surgical-grade steel, the real Submariner exudes quality, with precision engineering that ensures it’s waterproof to a depth of 300 meters.

AI-Generated LEGO x Rolex Submariner

Now compare this to its LEGO version. The LEGO Submariner isn’t going anywhere near water—its construction relies on plastic pieces snapping together, and no LEGO piece in the world is waterproof to 300 meters! But that’s not really the point, is it? What makes the LEGO version so charming is how it captures the silhouette, the bezel’s ridges, and even the dial layout—albeit in a chunky, exaggerated way. It’s a caricature, a playful homage to a watch that has come to define what a dive watch should be.

Rolex Submariner Date Oystersteel 41 mm

The authentic Rolex Submariner feels weighty and precise on the wrist, with decades of refinement packed into its Oyster case. The LEGO version, meanwhile, is like a desktop conversation piece. If you’re thinking functionality, forget it; it’s about capturing the spirit of an icon in a different, more approachable way. Whether you’re an experienced diver or someone who’s never set foot near a dive tank, there’s something whimsical about seeing this watch, renowned for its utility, transformed into a plastic brick sculpture.

LEGO Daytona vs. Real Rolex Daytona: Revving Up in Different Ways

Next is the Rolex Daytona, a watch synonymous with racing, speed, and precision. The genuine Daytona emphasizes chronograph functionality, tachymeter bezels, and its deep connection with the fast-paced world of motorsports—famously tied to Paul Newman and the thrilling 24 Hours of Le Mans. It’s a timepiece that measures milliseconds with ease, and the quality of its movement, the Caliber 4130, sets it apart as one of the best chronographs in the market.

AI-Generated LEGO x Rolex Daytona – Oystersteel

So what happens when you translate this into LEGO? The LEGO Daytona doesn’t have an automatic movement or sub-dials that actually work, of course. What it does have is a beautiful attention to aesthetics—each button, the ridged bezel, and even the tachymeter markers are cleverly depicted in plastic bricks. It’s not functional in the horological sense, but its form still captures the essence of the Daytona—a nod to its role as a tool for timing races, now transformed into a playful, stationary model.

In comparing the two, the genuine Daytona is like a precision tool—built for racing and made to the highest standards. The LEGO version is like a trophy for the shelf of someone who adores both motorsports and creative LEGO projects. It’s a piece for those who are in on the joke and who appreciate the paradox of recreating a serious, high-precision device with something as low-tech as LEGO.

Day-Date in Gold: LEGO vs. The Real Presidential Timepiece

The Rolex Day-Date, often referred to by enthusiasts as the ‘President,’ earned this nickname because numerous world leaders, including U.S. Presidents like Lyndon B. Johnson, have famously worn it. However, it’s important to note that Rolex officially calls it the Day-Date, while the ‘President’ specifically refers to the style of the bracelet. Introduced in 1956, it was the first wristwatch to display the day and the date in windows on the dial. It is a watch that exudes luxury. Its gold finish, complete with diamond-studded dials and a fluted bezel, is the kind of thing that screams sophistication. The real Day-Date is often the timepiece of choice for world leaders and celebrities—a statement of power, elegance, and success. Imagine the President of the United States sporting a Rolex Day-Date Presidential watch made from LEGO—it’s a whimsical image that perfectly captures the playful spirit of these brick-built renditions.

AI-Generated LEGO x Rolex Day-Date

Now imagine that luxury recreated in LEGO bricks. The LEGO version retains the gold—at least visually. It captures the blingy bezel, the iconic President bracelet, and even the day and date windows. Of course, it’s not solid gold; it’s just carefully chosen yellow and white bricks snapped together. But somehow, it captures the essence—the LEGO Day-Date feels playful yet fancy, almost as if it’s poking fun at its own luxury. It’s for the person who loves the Day-Date’s symbolism and has the sense of humor to appreciate it in LEGO form.

Image: Icebox, ROLEX DAY DATE 40MM 18K YELLOW GOLD (228238) – 19.50CTW FULLY ICED OUT

The Audemars Piguet Royal Oak: A Blocky Tribute

Few watches are as iconic as the Audemars Piguet Royal Oak, with its octagonal bezel and exposed screws. The actual Royal Oak is famous for its industrial elegance—designed by Gérald Genta, it’s a game-changer that brought the luxury sports watch category to life. Crafted from stainless steel, it highlights the juxtaposition of polished and brushed surfaces, giving it a distinctive look that’s rugged and refined.

AI-Generated LEGO x Audemars Piguet Royal Oak

The LEGO Royal Oak, on the other hand, trades brushed steel for grey bricks. It still maintains the unmistakable octagonal bezel and the integrated bracelet, but the intricacy is reduced to geometric simplicity. The Tapisserie pattern on the dial, which usually involves meticulous craftsmanship, is represented with flat studs—it’s rudimentary, but that’s the beauty of it. Instead of the weighty presence of stainless steel, you get the lightweight, almost comical feel of stacked plastic. The LEGO Royal Oak pays tribute in the best way it can, with a bit of playful irreverence.

Royal Oak Perpetual Calendar “John Mayer” Limited Edition

Cartier Santos in LEGO Form: Squaring Elegance with Fun

The Cartier Santos is another classic—a watch designed for aviation pioneer Alberto Santos-Dumont. Its square face and exposed screws make it instantly recognizable. The real Cartier Santos epitomizes refined French elegance, with Roman numerals and a heritage that goes back over a century.

AI-Generated LEGO x Cartier Santos

The LEGO version plays with these elements, keeping the shape, the exposed screws, and the Roman numerals but doing so with bright plastic that is anything but elegant in the traditional sense. It’s a tongue-in-cheek recreation, one that delights in its blocky squareness, almost as if Cartier’s first wristwatch were reimagined for a child’s toybox. It takes something meant to be worn as a marker of luxury and turns it into a fun, decorative piece—a way for fans of both brands to connect in a quirky, unexpected way.

SANTOS DE CARTIER WATCH

Why LEGO and Luxury Watches Work So Well Together

So why does this concept work? What makes these LEGO versions resonate with both watch collectors and LEGO fans? The answer lies in the intersection of craftsmanship and creativity. Authentic watches like the Submariner or the Daytona are meticulously crafted, precision-engineered, and timeless in their design. Conversely, LEGO thrives on creativity, turning complex real-life objects into simple yet evocative forms.

For watch collectors, seeing a LEGO version of a favorite timepiece is like viewing it from a fresh perspective—celebrating its form rather than its function. There’s also an undeniable element of nostalgia; many collectors grew up with LEGO, and these models bring a sense of childlike wonder while respecting the original design. For LEGO fans, the challenge of recreating an intricate watch demonstrates the versatility of LEGO bricks, proving that simple blocks can capture something incredibly sophisticated.

This crossover appeal transforms these watches from wearable precision instruments into decorative conversation starters. The actual versions are meant to be worn and experienced for their craftsmanship and mechanical precision. The LEGO versions, however, are displayed as celebrations of design, transforming a high-end object into an accessible, humorous, and charming representation. They bring the luxury and accuracy of timepieces into a more playful light, making them resonate deeply with both communities.

A Challenge to Watch Brands: LEGO Sets the Bar

Don’t get me wrong, the LEGO versions of these watches aren’t replacements for the real thing—far from it. They don’t have the sapphire crystals, the precise movements, or the finely engineered components that make luxury watches so remarkable. But what if they did? Imagine a collaboration between LEGO and the finest watchmakers in the world. If brands like Bugatti, McLaren, and even Formula 1 teams can create real machines with LEGO, why can’t luxury timepiece brands do the same? This is a challenge to the watch industry—bring the craftsmanship, the detail, and the imagination together. Let’s see a working luxury watch created in partnership with LEGO—a true celebration of both worlds.

For LEGO fans and watch collectors alike, these models celebrate design—both the intricate, sophisticated design of the original timepieces and the imaginative, blocky reinterpretations in LEGO form. It’s a concept that brings people together, transcending the boundaries between childhood nostalgia and adult appreciation for craftsmanship. And at the end of the day, isn’t that what great design—whether in LEGO or luxury watches—is all about?

The post LEGO Meets Luxury: Are Rolex, AP, and Cartier Ready to Create the Ultimate Brick-Built Timepieces? first appeared on Yanko Design.

Hands-On with the Rolex Le Mans Daytona: Experiencing a Century of Racing Legacy

Happy Wristwatch Wednesday! Boy, do I have a treat for you today. Over the weekend, as a guest of Rolex at Monterey Car Week, I had the rare opportunity to see and briefly try on the Rolex Le Mans Daytona. This was an encounter with a piece of history, capturing Rolex’s long-standing relationship with motorsport, especially the iconic 24 Hours of Le Mans. The experience was made even more special knowing that the watch I tried on belongs to an owner and is the only one in all of Argentina, adding a unique layer of exclusivity to the moment.

Designer: Rolex

When I first laid eyes on the Le Mans edition, it was impossible not to be drawn to its unique details that set it apart from any other Daytona. The “100” marker on the bezel immediately caught my attention, a subtle yet powerful tribute to the 24 Hours of Le Mans centenary. This watch is a celebration of an iconic moment in motorsport history.

The dial, with its clean layout and striking red accents, evokes the spirit of the race. The subtle red details, while understated, carry a certain weight, reminding me of the legendary teams that have graced the track at Le Mans. The watch’s overall design is unmistakably Daytona, but it has nuances only a true enthusiast would fully appreciate.

Rolex

The sub-dials on the Rolex Le Mans Daytona are a defining feature, reflecting its historical roots and homage to the 24 Hours of Le Mans. Unlike traditional Daytona models, this edition features sub-dials with a layout reminiscent of the classic Daytona models from the 1960s, particularly the black and white “panda” dial design that has become iconic among collectors. However, what truly distinguishes these sub-dials is their functionality. Powered by the exclusive caliber 4132, these sub-dials include a chronograph function that tracks hours over an entire 24-hour period rather than the standard 12-hour format. This feature directly ties the watch to the 24 Hours of Le Mans, allowing it to track the entire race duration. This innovation adds practicality and historical significance to the timepiece.

The Rolex Le Mans Daytona, introduced in 2023 to mark the 100th anniversary of the 24 Hours of Le Mans, is a tribute to endurance racing’s storied legacy. The “100” marker on the bezel, the red accents, and the solid 18-karat white gold case collectively honor a century of motorsport excellence.

Rolex

When I had the watch on my wrist, I first noticed its weight—a substantial, reassuring presence that speaks to Rolex’s impeccable craftsmanship. The 18-karat white gold case feels substantial, as it should for a piece honoring such a historic event. The size strikes a perfect balance, being noticeable without overpowering the wrist, making it wearable yet distinctive.

The sensation of the watch on my wrist was a revelation—solid yet comfortable, with a subtle and bold presence. The bracelet, seamlessly integrated with the case, fits snugly, reinforcing the sense that this watch is built to last, much like the cars that compete in the endurance race it celebrates.

Through the sapphire case back, the movement of the Rolex Le Mans Daytona reveals a unique feature that sets this timepiece apart from its predecessors. This original edition is powered by the caliber 4132, a movement specifically adapted for the Le Mans Daytona. While this movement is an adaptation of the caliber 4131 found in other modern Daytonas, it includes a 24-hour chronograph function rather than the standard 12-hour format. This modification is a deliberate nod to the 24 Hours of Le Mans, allowing the watch to track time over the full duration of the race.

Rolex

This innovation enhances the watch’s functionality for those involved in endurance racing and underscores Rolex’s commitment to creating timepieces that resonate deeply with the events they commemorate. The ability to measure time over a full day is a fitting tribute to the endurance and perseverance required to compete in the 24 Hours of Le Mans, making the Le Mans Daytona a true symbol of the race’s enduring legacy.

Wearing the Le Mans Daytona, even for a brief moment, was a powerful reminder of why Rolex has remained at the pinnacle of horology. Nearly a decade ago, as an automotive journalist at an epic event with Audi during their last Le Mans race, I was privileged to drive the new S4 on the track right before qualifications, pushing it as hard as it would go. The brief time I had the Le Mans Daytona on my wrist brought that moment rushing back, and I felt more alive than ever.

A Special Cosmograph Daytona 100TH Anniversary of Le Mans Model

As I left Monterey Car Week, I couldn’t help but reflect on the legacy of the Le Mans Daytona. This watch carries a rich history, crafted to honor one of the most legendary races in the world. For those who appreciate the finer details in life, the Le Mans Daytona reflects the enduring spirit of Rolex and the world of motorsport.

Le Mans 2016 with Audi

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From Track to Timepiece: Rolex’s Enduring Influence on Motorsport and Automotive Excellence

As a guest of Rolex at the 2024 Concours d’Elegance during Monterey Car Week, I experienced a seamless blend of history and innovation against the picturesque setting of Pebble Beach. The event showcased classic and contemporary automotive art, with Rolex’s influence evident throughout, reflecting their commitment to precision, tradition, and forward-thinking design. From meticulously restored vintage cars to unveiling futuristic designs, the festivities highlighted Rolex’s dedication to craftsmanship and innovation. My time there deepened my appreciation for the artistry in automotive design and emphasized Rolex’s role in linking the past, present, and future of motoring. In the following discussion, I’ll explore how Rolex’s legacy continues to shape the world of motorsport and automotive culture, as I experienced firsthand at this year’s memorable festivities.

Designer: Rolex

Rolex: A Legacy of Craftsmanship and Innovation

Rolex embodies luxury, precision, and lasting craftsmanship. Founded by Hans Wilsdorf and Alfred Davis in London in 1905, it has evolved into a global icon. Originally known as Wilsdorf & Davis, the company specialized in distributing timepieces before focusing on manufacturing.

Rolex: The first waterproof and dustproof wristwatch by Rolex in 1926.

In 1908, Rolex was registered, and Wilsdorf set out to create elegant and reliable wristwatches. This pursuit led to developing the first waterproof wristwatch, the Rolex Oyster, in 1926. The Oyster case was a groundbreaking innovation, protecting the watch’s movement from dust, moisture, and pressure, ensuring its accuracy even in challenging conditions.

Innovation continued with the introduction of the Perpetual rotor in 1931, the world’s first self-winding mechanism powered by the natural motion of the wrist. This advancement set Rolex apart in the luxury watch market, marking another significant milestone in horology.

Rolex’s drive for precision is evident in its rigorous testing processes. Every Rolex watch undergoes stringent tests for accuracy, water resistance, and endurance, earning the brand its reputation for reliability. Certified as Superlative Chronometers by the Swiss Official Chronometer Testing Institute (COSC), these timepieces highlight Rolex’s dedication to exceptional performance.

Over the decades, Rolex has introduced pioneering innovations that have solidified its reputation in watchmaking. In 1945, Rolex unveiled the Datejust, the first wristwatch to display the date on the dial, marking a significant leap forward in both functionality and design. The Submariner followed in 1953 as the first dive watch to be waterproof to a depth of 100 meters, made possible by the robust Oyster case—a marvel of engineering that ensures the watch’s durability and water resistance under extreme conditions.

Rolex also revolutionized the watch bracelet with the introduction of the Oyster bracelet, known for its strength and comfort, and the Jubilee bracelet, which combines style and flexibility, offering unmatched wearability. In recent years, Rolex introduced the Oysterflex bracelet, a sophisticated combination of flexible titanium and nickel alloy metal blade covered with high-performance elastomer, providing a new level of comfort without sacrificing durability.

Today, Rolex leads the world of luxury and precision, with each watch representing a blend of cutting-edge technology and timeless design. The brand’s legacy thrives on relentless innovation, uncompromising quality, and an enduring pursuit of perfection.

Rolex’s Timeless Connection with Motorsport

In the 1930s, Sir Malcolm Campbell, the renowned British racing driver known as the “King of Speed,” forged a powerful connection between high-speed racing and precision timekeeping. On Sept. 3, 1935, at the Bonneville Salt Flats in Utah, Campbell made history by becoming the first person to break the 300 mph barrier, reaching 301.13 mph. During this groundbreaking feat, he relied on the Rolex Oyster. This watch demonstrated remarkable resilience and accuracy under extreme conditions, marking the beginning of a lasting bond between motorsport and Rolex.

At the time of Sir Malcolm Campbell’s record-breaking feats, the Rolex Oyster was still establishing its reputation. Campbell’s choice of the Rolex Oyster during his high-speed attempts significantly contributed to proving its reliability. His successes, supported by the watch’s consistent performance during these demanding moments, played a crucial role in forging Rolex’s longstanding association with motorsport. This partnership began a deep connection between Rolex and the world of speed, precision, and endurance.

In 1959, Rolex became the official timekeeper for the newly established Daytona International Speedway, cementing its role in motorsport. This partnership eventually led to the creation of the Rolex Oyster Perpetual Cosmograph in 1963, later famously known as the ‘Daytona.’ The watch was designed specifically for racing drivers, featuring a tachymetric scale on the bezel that allowed drivers to measure average speed over a specific distance—a crucial function in motorsports.

The Daytona’s design and functionality made it a legend in the racing world, and its connection to the speedway secured Rolex’s place in motorsport history. The watch became an icon cherished by racing enthusiasts and collectors. Over the years, Rolex’s involvement in motorsport deepened, particularly in endurance racing.

The Rolex 24 at Daytona is a grueling 24-hour endurance race that pushes drivers and machines to their limits. In 1992, Rolex became the title sponsor, reinforcing its commitment to precision and performance. This race demands unwavering focus and high-speed consistency, with drivers rotating through shifts to keep their cars moving. The parallels between this endurance and the reliability expected from Rolex watches are clear—both are engineered to perform under pressure, whether on the track or in daily life, reflecting the brand’s dedication to durability and precision.

Endurance races like the Rolex 24 at Daytona and the 24 Hours of Le Mans challenge drivers and vehicles alike, requiring intense stamina and flawless reliability. These events demand high performance from every component, with drivers battling fatigue and maintaining focus under extreme conditions. Similarly, Rolex mechanical watches are designed to endure, keeping precise time through years of use and the rigors of daily wear. This shared commitment to enduring performance solidifies Rolex’s role in motorsport, where reliability is paramount.

Image: Rolex

Rolex expanded its involvement in endurance racing further in 2001 when it became the Official Timepiece of the 24 Hours of Le Mans, one of the world’s most famous and challenging races. The winners of Le Mans receive a specially engraved Rolex Cosmograph Daytona, a highly coveted prize that symbolizes both endurance and excellence.

In 2016, Rolex became the Official Timepiece of the FIA World Endurance Championship (WEC), strengthening its role in endurance racing. This partnership reflects Rolex’s support for the evolution of endurance racing and its focus on technological innovation, a value shared by the WEC.

Rolex’s Enduring Influence at Monterey Car Week and Pebble Beach Concours d’Elegance

Monterey Car Week traces its roots to the Pebble Beach Concours d’Elegance, which debuted in 1950 alongside the Pebble Beach Road Race. From modest beginnings, it has grown into the world’s most prestigious gathering of automotive artistry, attracting premier collectors, fans, and enthusiasts globally. This event honors and preserves automotive heritage, showcasing vehicles that illustrate the highest standards of design and engineering. This year, the coveted Best in Show winner receives the new Rolex 1908, a timepiece that reflects both the event’s tradition and Rolex’s enduring dedication to quality and innovation.

Image: Rolex

In 1997, Rolex became the official timepiece of the Pebble Beach Concours d’Elegance, establishing a partnership that bridges the worlds of watchmaking and automotive history. Rolex’s involvement extends to other hallmark events, such as The Quail, A Motorsports Gathering, and the Rolex Monterey Motorsports Reunion.

Image: Rolex

At The Quail presents a curated mix of vintage and modern vehicles in a more intimate setting, reflecting Rolex’s enduring commitment to celebrating and honoring automotive traditions.

Image: Rolex

Meanwhile, historic race cars are brought back to life on the track at the Rolex Monterey Motorsports Reunion. Rolex underscores the importance of authenticity and the preservation of motorsport history.

Image: Rolex

Hurley Haywood is regarded as one of the most accomplished endurance racers in history. His illustrious career includes five overall victories at the Rolex 24 at Daytona (1973, 1975, 1977, 1979, and 1991), showcasing his dominance in one of motorsport’s most grueling endurance races. In addition to his successes at Daytona, Haywood also claimed victory at the 24 Hours of Le Mans three times (1977, 1983, and 1994), and he won the 12 Hours of Sebring twice (1973 and 1981).

Hurley Haywood at the Corkscrew of Laguna Seca

Hurley Haywood’s legendary racing career, marked by numerous victories, makes him the perfect namesake for the Hurley Haywood Trophy at the Rolex Monterey Motorsports Reunion. This award honors drivers who embody Haywood’s skill and dedication, aligning with Rolex’s values of precision and performance. As a Rolex Testimonee, Haywood’s association reinforces Rolex’s commitment to motorsport excellence. Beyond his personal achievements, Haywood has mentored the next generation of drivers, sharing his knowledge and passion. The Hurley Haywood Trophy celebrates his legacy and the broader history of motorsport, further solidifying the deep connection between Rolex and the racing community.

Wrapping Up

Rolex’s presence in motorsport and classic cars goes beyond the surface, symbolizing a deep-seated commitment to precision and excellence. The brand has become synonymous with achievement and timeless craftsmanship, from its early partnership with legendary drivers to its pivotal role in events like the Rolex 24 at Daytona and Pebble Beach Concours d’Elegance. By maintaining a balance between innovation and tradition, Rolex upholds its reputation across generations. Whether on a driver’s wrist or marking time at a prestigious event, Rolex stands as a lasting emblem of dedication to the highest standards.

The post From Track to Timepiece: Rolex’s Enduring Influence on Motorsport and Automotive Excellence first appeared on Yanko Design.

Timeless Triumph: 1934 Bugatti Type 59 Sports Wins Best in Show 2024, Crowned with Rolex 1908

Good morning, everyone! Today’s Mobile Monday and Wristwatch Wednesday converge into a celebration of two timeless icons. We’re featuring the elegant 1934 Bugatti Type 59 Sports, which recently claimed Best of Show at the 73rd Pebble Beach Concours d’Elegance, alongside the exquisite Rolex 1908 timepiece awarded to the winner. Both of these masterpieces capture the essence of what’s old and new, seamlessly blending the past and present.

1934 Bugatti Type 59 Sports Wins Best in Show 2024

Designers: Bugatti and Rolex

1934 Bugatti Type 59 Sports with chassis number 57248

The 1934 Bugatti Type 59 Sports and the Rolex 1908 have histories stretching back to when craftsmanship was paramount and every detail mattered. Though from different worlds—automotive and horology—these two icons share a narrative that speaks to the pursuit of perfection and the appreciation for timeless beauty.

Rolex 1908 reference 52508

For the first time in the Pebble Beach Concours d’Elegance history, Best of Show was awarded to a preservation car—a remarkable distinction that adds another layer to the Bugatti Type 59’s storied past. This year, 214 cars from 16 countries and 29 states pulled onto the competition field, but the 1934 Bugatti Type 59 Sports, presented by Fritz Burkard of The Pearl Collection in Zug, Switzerland, claimed the spotlight.

Rolex: 1934 Bugatti Type 59 Sports with chassis number 57248

Concours Chairman Sandra Button highlighted the significance of this victory, noting that this particular Type 59 is a rare factory race car with multiple Grand Prix victories to its name. This car has connections to some of the greatest racing legends and even ties to royalty. What makes it even more extraordinary is that it remains preserved in the livery given to it by King Leopold of Belgium, showcasing its authentic and original character.

The Bugatti Type 59 Sports stands as a masterpiece of automotive artistry. Bugatti, renowned for its pursuit of excellence, crafted the Type 59 as a sublime blend of elegance and power. Its design exudes refined style, boasting a low-slung body, intricate wire wheels, and the distinctive growl of its 3.3-liter engine. This vehicle exemplifies the pinnacle of collaboration between engineers and designers. Its triumph as a preservation car at Pebble Beach highlights the enduring value of originality and historical authenticity in the world of classic automobiles.

A living symbol of racing legacy, this vehicle bears the marks of its illustrious history in every scuff and scratch. From its leather seats to its wooden steering wheel, each imperfection tells a story. Pre-war legends like René Dreyfus and Jean-Pierre Wimille piloted this machine through some of the most prestigious Grand Prix events of the 1930s, cementing its racing pedigree.

Later, the car found its way into the hands of King Leopold III of Belgium, who added his own touch by repainting it in his signature black and yellow livery. As the first of only six ever produced, this Type 59 Sports is a powerful reminder of Bugatti’s enduring impact on automotive history.

Throughout the years, the car has been in the care of various collectors who have all respected its original state. The current owner, Fritz Burkard, has prioritized keeping this historical piece untouched as much as possible, preserving its patina to honor its rich past. This win at Pebble Beach underscores the car’s historical importance and highlights the significance of maintaining the authenticity of classic automobiles.

Rolex

The Rolex 1908, awarded to the Best of Show winner, mirrors the Bugatti’s commitment to preserving history while celebrating precision and elegance. Rolex, a brand synonymous with reliability and craftsmanship, introduced the 1908 model as a nod to its rich heritage. The 1908’s design is understated yet undeniably elegant, reflecting the brand’s focus on timeless design rather than fleeting trends. The watch’s movement, with its meticulous attention to detail, ensures that it doesn’t just tell time—it honors it.

Rolex 1908 reference 52508 Awarded to Best of Show at the 73rd Pebble Beach Concours d’Elegance

This particular Rolex 1908 model, paired with a traditional brown alligator leather strap, is crafted in 18-karat yellow gold and features an intense white dial. The strap is distinguished by its green calfskin lining and tone-on-tone stitching, adding to its luxurious look and feel. The timepiece is also notable for its transparent sapphire case back, which reveals the intricate Caliber 7140 movement, showcasing Rolex’s dedication to precision and aesthetics. The engraving “Best of Show 2024” is discreetly placed on the Dualclasp, a double folding clasp made of 18-karat yellow gold, that sits perfectly centered on the wrist, showcasing the meticulous design and craftsmanship for which Rolex is renowned.

Earlier in the day, before the start of the Concours, Rolex was kind enough to give me a fleeting moment with the 1908, and it’s truly breathtaking. Combining classic elements with cutting-edge technology makes the Rolex 1908 a fitting award for such a prestigious event, perfectly complementing the legacy and elegance of the 1934 Bugatti Type 59 Sports.

When the Bugatti Type 59 Sports won Best of Show at the 73rd Pebble Beach Concours d’Elegance, it marked more than just a victory for a car—it was a recognition of the enduring appeal of something beautifully crafted. The Rolex 1908, awarded to the winner, complements this achievement perfectly, representing a piece that, like the Bugatti, is treasured for its significance and what it symbolizes.

Both the Bugatti Type 59 Sports and the Rolex 1908 showcase the pinnacle of craftsmanship from their respective eras, blending timeless elegance with cutting-edge engineering. The Bugatti, with its sleek lines and powerful engine, represents the golden age of automotive design, while the Rolex 1908 embodies the precision and sophistication of early 20th-century horology. They remind us that true innovation stands the test of time, inspiring enthusiasts and collectors alike.

Rolex

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2024 Pebble Beach Concours d’Elegance: Celebrating Automotive Excellence with Rolex


Car Week 2024 is just around the corner, and we at Yanko Design couldn’t be more thrilled about it! As guests of Rolex, I can’t begin to express how excited I am to attend the prestigious Pebble Beach Concours d’Elegance this year. I’m eagerly anticipating the festivities, ready to immerse myself in the world of automotive excellence and share all the excitement with you.

This year’s Pebble Beach Concours d’Elegance promises a week filled with elegance, engineering marvels, and a rich history of motoring. The festivities begin with the Rolex Monterey Motorsports Reunion from August 14 to 17, where over 400 meticulously restored cars will take to the iconic WeatherTech Raceway Laguna Seca. This event, celebrating its 50th anniversary, is a reunion of racing legends and the machines that drove them to victory. Established in 1974, it started with just 66 entries, and now, each vehicle receives a coveted acceptance letter affirming its prestigious heritage.

ROLEX TESTIMONEE JENSON BUTTON BEHIND THE WHEEL OF HIS 1952 JAGUAR C-TYPE

I’m looking forward to watching Jenson Button, the 2009 FIA Formula 1 Drivers’ World Champion, take to the track at the Rolex Monterey Motorsports Reunion, driving his 1952 Jaguar C-Type. This classic car, renowned for its historical significance and elegance, is believed to have been previously owned by the legendary racer Juan Manuel Fangio. Button shares his enthusiasm for the Laguna Seca circuit, which is celebrated for its demanding corkscrew corner and dramatic elevation changes, which promise an exhilarating driving experience.

On August 15, the Pebble Beach Tour d’Elegance presented by Rolex will captivate us with its rolling museum of historic vehicles. This event, a prelude to the Concours, takes us on a journey through the scenic 17-mile Drive, offering a first glimpse of the cars that will be judged on Sunday. The tour celebrates meticulous restoration and showcases the craftsmanship of preserving these automotive treasures.

A MISTY MORNING DURING THE PEBBLE BEACH TOUR D’ELEGANCE PRESENTED BY ROLEX

The Quail, A Motorsports Gathering, is set for August 16 and is a highlight of the week. Here, we’ll witness a blend of vintage and modern engineering brilliance as esteemed manufacturers unveil their visionary models. This year’s gathering commemorates significant milestones for several marques, including the centennial of British icon MG, the 30th anniversary of Swedish innovator Koenigsegg Automotive, and the 50th anniversary of the Porsche 911 Turbo (930). As the event concludes, class winners and the overall Rolex Best of Show will be welcomed into the Rolex Circle of Champions.

CLASSIC PORSCHE MODELS AT THE QUAIL, A MOTORSPORTS GATHERING IN 2023

The grand finale at the Pebble Beach Concours d’Elegance takes place on August 18. This 73rd edition will feature an array of pristine historic automobiles from 1898 to 2023. The event explores the Italian heritage of Maserati and Pietro Frua, celebrates the 125th birthday of the iconic Packard marque, and admires the GT racing legends of the 1990s, along with contemporary wedge-shaped concept cars. Set against Pebble Beach Golf Links® stunning backdrop, this event celebrates timeless beauty and automotive excellence.

VINTAGE AUTOMOBILES ON DISPLAY AT THE PEBBLE BEACH GOLF LINKS

The journey through Car Week also highlights Rolex’s long-standing connection to motorsport, which dates back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s. Rolex’s involvement in motor racing has grown over the decades, extending to revered endurance events like the Rolex 24 At Daytona and the 24 Hours of Le Mans. Their support of classic automotive events, including the Pebble Beach Concours d’Elegance®, The Quail, and the Rolex Monterey Motorsports Reunion, underscores their commitment to preserving and celebrating the heritage of motoring.

We’re excited to share our experiences, stories, and insights from this year’s Pebble Beach Concours d’Elegance with you. Stay tuned for our heartfelt report as we bring you the magic and allure of Car Week 2024 straight from the heart of the festivities!

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Rolex Perpetual 1908: The 2024 Platinum Model with Ice Blue Dial

The Rolex Perpetual 1908 brings a fresh perspective to the brand’s tradition of dress watches. Since its founding in 1905 by Hans Wilsdorf, Rolex has been a hallmark of precision, innovation, and elegance in watchmaking. The Perpetual 1908 continues this legacy, merging classic elements with modern sophistication. The latest model for 2024 introduces new materials and design refinements, ensuring it remains at the forefront of luxury timepieces.

Designer: Rolex

This model captures Rolex’s original boldness. Since the brand’s inception, Rolex has pursued Wilsdorf’s vision of wristwatches as high-performance instruments. This watch combines chronometric precision, waterproofness, autonomy, comfort, and durability. It embodies the classic yet modern spirit of the original Oyster Perpetual watches, with a silhouette and dial design that reimagines these timeless elements.

Initially available in 18-karat yellow gold and white gold, paired with either an intense white or matte black dial, the latest update introduces a new 950 platinum version. This version features an ice blue dial exclusive to Rolex watches in this prestigious metal. The case measures 39 mm, balancing presence and comfort on the wrist. The bezel combines domed and fluted design, adding elegance without ostentation. The transparent case back reveals the intricate workings of the movement, showcasing the brand’s commitment to aesthetics and performance.

The dials for the Perpetual 1908 include intense white, matte black, and now an ice blue with a guilloche rice-grain motif. This intricate pattern is created through traditional guillochage, reflecting light beautifully. The dial features Arabic numerals at 3, 9, and 12, with faceted index hour markers in 18-karat gold. The small seconds counter at 6 o’clock is centered within the rice-grain motif, enhancing the dial’s sophisticated look.

The hands are distinctive, with the minute hand shaped like a two-edged sword and the hour hand featuring a pierced circle. These elements blend historical inspiration with modern elegance, maintaining the watch’s refined aesthetic.

At the heart of the Perpetual 1908 is the caliber 7140, a self-winding movement developed in-house by Rolex’s watchmaking engineers. This movement drives the hands of the central hours and minutes and the small seconds hand at 6 o’clock. It incorporates several of Rolex’s cutting-edge technologies, including the Syloxi silicon hairspring and the Chronergy escapement made of a nickel-phosphorus alloy, both resistant to strong magnetic fields. The movement also features Paraflex shock absorbers, protecting the oscillator and escape wheel from shocks. With a power reserve of 66 hours, the caliber 7140 combines performance and elegance. Patents have been filed for this movement, entirely developed and manufactured in-house.

The 2024 model features an ice blue dial decorated with a rice-grain motif, achieved through guillochage. This rosette-like design, centered on the small seconds counter at 6 o’clock, gives the watch exceptional personality and is a tribute to traditional watchmaking infused with Rolex’s know-how and creativity.

The 950 platinum case, a rare and precious material, is striking for its incomparable radiance and silvery white glow. Considered the noblest of metals, it is noted for its exceptional corrosion resistance. The case has gracious lines and a transparent back that allows the refined aesthetics of the movement and the pivoting of the oscillating weight to be admired.

By offering a watch that reveals its movement through a transparent case back, Rolex continues to innovate while echoing its watchmaking tradition. The caliber 7140 features a cut-out oscillating weight in yellow gold with three arms engraved with the words “Chronometer Perpetual” and benefits from an optimized ball bearing. The movement boasts remarkable finishes, including the exclusive Rolex Côtes de Genève, a celebrated traditional watch decoration reinterpreted with a polished groove between each band. The sapphire window, virtually scratchproof, proves that for Rolex, the aesthetics of the movement are as important as its performance.

Introducing the Perpetual 1908 signifies a new direction for Rolex dress watches, blending the brand’s rich heritage with modern innovation. By launching the Perpetual collection and retiring the Cellini line, Rolex reaffirms its commitment to creating technically superior and timelessly elegant timepieces. This model sets a new standard for dress watches, combining historical elements with contemporary design and cutting-edge technology.

Future Rolex dress watches will continue to explore the balance between classic aesthetics and modern advancements. The transparent case back, showcasing the movement, indicates a willingness to innovate while honoring traditional watchmaking artistry. The movement’s use of advanced materials and technologies highlights Rolex’s dedication to performance and durability.

The Perpetual 1908 captures the essence of Rolex’s pursuit of excellence, blending past and future in a luxurious timepiece that speaks to the brand’s storied history and its vision for the future of dress watches.

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This LEGO Rolex Submariner Is A Masterpiece for Luxury Watch and LEGO Fans

The vision behind this LEGO project was to create a stylish art model tailored to a sophisticated adult audience. Surprisingly, the realm of luxury mechanical wristwatches remained unexplored in the LEGO universe. The Rolex Submariner, with its iconic status and unparalleled cachet in pop culture, emerged as the perfect candidate for this venture.

Designer: LEGO + ROLEX

The robust and angular aesthetic of the Submariner’s “super” case design seamlessly translated into the LEGO system. This transformation resulted in an impressive and eye-catching exhibition piece, perfect for display in a home study or office.

The gold Rolex Submariner is a symbol of luxury and sophistication. Introduced as a premium variant of the classic dive watch, it embodies both robust functionality and opulent design. Originally launched in 1969, the gold Submariner combined Rolex’s innovative diving technology with a striking gold finish, appealing to those who sought both performance and prestige. Over the years, it has evolved with enhancements in materials, movement, and design, maintaining its status as an icon in the world of horology.

Design Features and Functions

The LEGO Rolex Submariner boasts several distinctive design features, including:

  • Signed Brevet Crown: This detail captures the signature element of the Submariner, highlighting its luxury heritage.
  • Functional Rotating Bezel: A fully operational bezel that replicates the functionality of the real Submariner.
  • Gilt “Mercedes” Hour Hand: The iconic hour hand, meticulously recreated to reflect the original design.
  • Sword Minute and Lollipop Second Hands: These hands add to the authenticity, ensuring that every minute detail is accounted for.
  • Luminous Applied Indices: Using glow-in-the-dark LEGO pieces, the model mimics the luminescent markers of the actual watch.
  • Date Window: An accurately positioned date window adds to the realism of the model.

This model, with its 1,622 pieces, perfectly showcases how design and engineering come together, highlighting both brands’ dedication to craftsmanship and innovation.

Visual Appeal

The detailed construction of the LEGO Rolex Submariner captures its stunning attention to detail and faithful recreation of the original timepiece. The combination of gold and black elements, along with the intricate design of the bezel and bracelet, highlights the luxurious feel of the Submariner while celebrating the playful creativity inherent in LEGO constructions.

A LEGO Rolex Submariner blends the world of high-end horology with the playful and creative spirit of LEGO. This collaboration pays tribute to an iconic watch while offering a unique building experience that bridges luxury and creativity. The result is a collectible masterpiece that resonates with enthusiasts of both brands.

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Why I Regret Selling My Rolex Submariner 5512: Lessons in Watch Collecting

I regret selling three particular watches over the years: the Rolex 5512, Rolex Submariner 50th Anniversary Edition (known as the Kermit), and the Audemars Piguet 1998 Nagano Olympic Edition. Each piece has a unique story of how I acquired it, primarily through sheer luck. This is the first of three features where I’ll share my experiences with these treasured timepieces.

The Rolex 5512 was the first watch that sparked my interest in vintage timepieces, with its timeless design and rich history drawing me in. The Submariner 50th Anniversary Edition, fondly known as the Kermit, was another piece I deeply regret parting with due to its vibrant green bezel and its significance in Rolex’s journey. Lastly, the Audemars Piguet 1998 Nagano Olympic Edition was a watch I acquired purely by chance, and its rarity and connection to a momentous event made it a cherished part of my collection.

Rolex 5512 circa 1977

Despite the regret, each of these sales taught me valuable lessons about appreciation, patience, and the delicate balance between emotional attachment and practicality in collecting watches. I hope my experiences serve as a cautionary tale, helping you make wiser decisions in managing your collection.

Let’s jump straight into the Rolex 5512, but first, let’s discuss its significance. Introduced in 1959, the Rolex 5512 quickly became a legend in the world of vintage watches. This pioneering model set the gold standard for modern dive watches. Its production spanned two decades, from 1959 to about 1980, making it one of the longest-running references in Rolex’s storied catalog. Mine had the serial number 5002060, which puts it right between 1977 and 1978.

History and Production Timeline: Rolex 5512

The Rolex 5512 rolled off the production line in 1959 and embarked on a remarkable journey over its twenty-year run. It saw numerous tweaks and upgrades, each reflecting Rolex’s relentless pursuit of perfection. This model marked a leap forward in the Submariner series, featuring an oversized crown and newly introduced crown guards to shield it from harsh underwater conditions. These continuous improvements made the 5512 a favorite among professional divers and watch enthusiasts alike.

The 5512 underwent several modifications during its production to enhance its functionality and durability. These changes were part of Rolex’s commitment to maintaining the 5512’s status as a top-tier dive watch, making it a reliable tool for underwater adventures and a sought-after piece for collectors.

Design and Features

The Rolex 5512’s design represents practical elegance and functional details. Its stainless steel case, at 40mm, was notably large for its time, making it a bold choice. This watch was built to handle demanding conditions, balancing aesthetics with functionality.

Designer: Rolex

The rotating bezel, a key feature of the Submariner line, included minute markers for the first fifteen minutes, which is crucial for divers to track their underwater time. The bezel’s knurled edge allowed for a secure grip, even when wet or wearing gloves. Over the years, this bezel design remained largely unchanged, maintaining its practical utility.

The dial of the 5512 saw several changes over its production run. Early models had a gilt finish with gilt hands, giving them a distinctive, warm look. These early gilt dials, with their glossy black background and gold-colored text and markers, are highly sought after by collectors for their vintage charm. Around the mid-1960s, the dial transitioned to a matte finish with white text and markers. This change improved readability, a crucial feature for divers. The matte dials, paired with white markers and hands, provided a clear, easy-to-read display under various lighting conditions.

One of the most significant design changes of the 5512 was the introduction and refinement of crown guards. This was the first Submariner model to sport crown guards, revolutionizing the watch’s durability and functionality. Initially, the 5512 featured square crown guards, which were soon modified to pointed crown guards. These early pointed guards, often called “cornino” (little horns) by collectors, provided increased protection to the winding crown from impacts and damage. However, they were prone to snagging and were eventually rounded for a smoother, more streamlined profile. This final rounded design struck the perfect balance between protection and comfort, becoming a defining characteristic of the Submariner series.

The Rolex 5512 also featured an Oyster bracelet, initially with riveted links and later with folded and solid links. These bracelet design updates improved the watch’s durability and comfort, ensuring it could withstand the harsh conditions of deep-sea diving while remaining secure on the wrist.

Additionally, the 5512’s caseback had a slightly domed profile, which, combined with the domed acrylic crystal, allowed for greater water resistance. This design ensured the watch could perform reliably at depths up to 200 meters (660 feet), a significant capability for its time.

The progression of the Rolex 5512’s design is a journey of continuous improvement and practical innovations. Each change, whether in the dial, bezel, crown guards, or bracelet, was driven by a desire to enhance functionality, durability, and readability. This attention to detail makes the 5512 a remarkable dive watch and a cherished piece of horological history.

Movement and Certification

Under the hood, the 5512 was a marvel of engineering. Early versions housed the reliable Rolex Caliber 1530, which later gave way to the Caliber 1560 and 1570. These upgrades brought with them chronometer certification, a badge of honor that highlighted the 5512’s exceptional accuracy and Rolex’s unwavering commitment to quality. The chronometer certification set the 5512 apart from many other dive watches of its era, emphasizing its precision and reliability.

The first time the back was opened in over 20+ years.

The advancements in movement technology ensured that the 5512 could meet the demands of professional divers and watch enthusiasts. This blend of technical innovation and rugged design made the 5512 a distinguished model in the Rolex lineup, reinforcing the brand’s reputation for excellence in watchmaking.

Cultural Significance

The Rolex Submariner 5512 is a cultural icon. Known for its rugged durability and timeless design, it was a favorite among many, including Hollywood legend Steve McQueen. Despite the “Steve McQueen” nickname being mistakenly associated with the Rolex Explorer II ref. 1655, McQueen’s actual watch of choice was the Submariner 5512. In 2009, McQueen’s personal Submariner 5512 was auctioned for $234,000, highlighting its cultural significance and enduring appeal.

The Rolex 5512 is much more than a timepiece — especially to me. It symbolizes Rolex’s innovative spirit and dedication to precision. Its introduction marked a pivotal moment in the evolution of dive watches, and its enduring legacy continues to be celebrated by watch enthusiasts and collectors worldwide. The lessons learned from owning and parting with such an iconic piece highlight the importance of appreciation, patience, and making informed decisions in watch collecting.

How I found my Rolex Submariner 5512

It was a Saturday morning, like any other, except for an unrelenting itch that drove me to scour every pawn shop and antique watch dealer within a 100-mile radius of Phoenix. Despite seeing a few samples, the quality or prices were outrageous, ranging from $10,000 to $15,000, even back in 2012. Frustrated, I decided to head home. On a whim, I took a detour to a McDonald’s I had driven past for years but never stopped in. As I navigated through a strip mall to get there, I noticed a small, unassuming jewelry store. Intrigued, I decided to stop in. I asked the clerk if they had any vintage Rolex watches for sale. The store mostly carried inexpensive pieces, with the most expensive being a Timex. The clerk replied that she believed Paul had one in the case and went to check with him.

As I stood there, my anticipation growing, Paul, the store owner, emerged, holding a box that immediately caught my eye.

The vivid green box was topped with the iconic Rolex crown in gold. Its exterior was impeccably finished, with a glossy surface that exuded elegance and promise. The green lid contrasted beautifully with the gold base, a hallmark of the luxury brand’s presentation. The sticker on the side confirmed my hopes: “Rolex, Style #5512, Stainless Steel.”

The design of the box itself spoke volumes about what lay inside. The green symbolizes Rolex’s heritage and prestige, a color that has become synonymous with the brand’s identity. The gold crown on the lid is a simple yet powerful emblem of the watchmaker’s commitment to excellence. The gold base provided a striking foundation, grounding the box in a sense of luxury and tradition.

This box was more than a watch holder; it was a piece of art, encapsulating Rolex’s legacy in every detail. The moment Paul opened the box, I knew I had stumbled upon something extraordinary—a find that any vintage Rolex enthusiast would dream of.

As Paul opened the box, I was greeted by an interior that was equally as impressive as the exterior. The lid revealed a green leather case embossed with the iconic Rolex crown in gold. This inner case, with its textured leather finish, was a testament to the brand’s attention to detail and commitment to luxury.

The leather case’s rich green hue matched the outer box perfectly, creating a cohesive and elegant presentation. The gold Rolex crown emblem stood out against the green background, symbolizing the brand’s prestige and heritage. The case’s sturdy construction hinted at the quality and care that went into protecting the timepiece within.

This box was more than the packaging. It was a prelude to the treasure inside. As Paul carefully opened the leather case, my excitement grew. The craftsmanship and design hinted that what lay inside was truly special—a Rolex Submariner 5512, carefully preserved and presented in its original, luxurious packaging.

At that moment, I realized I had found the watch of a lifetime, hidden away in an unassuming jewelry store, presented in a box that reflected the Rolex brand’s timeless elegance and exceptional quality.

Before getting into the details of the watch and its contents, Paul shared the rich history of this timepiece with me. He mentioned that Gary, the original owner, had purchased this watch from him on March 26, 1977. Gary hadn’t worn it in a long while, and since he was on a fixed income, Paul had just repurchased the watch from him and wasn’t planning on selling it, but since I asked, he was willing to make an exception.

Even before examining the watch and everything inside, I was trembling with excitement, my mind racing. This piece of history, in mint condition, would most likely cost me back $15,000 or more. That amount was more than my old beat-up pickup truck and the $2,000 cash stashed in the glove compartment. The stakes were high, and I could hardly contain my anticipation. But before I get into the price, let’s jump back to the contents inside the green box.

Contents of the Magical Green Box

Upon opening the green leather case, I was greeted by the sight of the Rolex Submariner 5512, nestled securely in its compartment. The watch itself was pristine, but there was more to discover. It was everything a watch collector could ever dream of—a complete set as if it were purchased brand new today.

Several important documents and accessories were inside the box. The full one-year warranty card, dated March 26, 1977, confirmed the purchase date. This card, adorned with the iconic Rolex crown, detailed the terms of the warranty. A notable feature was the punched serial number, a practice Rolex no longer employs, adding to the card’s authenticity and historical value.

The official chronometer certification, next to the warranty card, assured the watch’s accuracy and performance. Each piece of documentation was meticulously preserved, enhancing the watch’s provenance and making it a true collector’s treasure.

A small booklet provided information on the Perpetual Rotor and the screw-down winding crown, innovations that Rolex had perfected over the years. The illustrations and descriptions highlighted the technical prowess behind the Submariner 5512, emphasizing its reliability and precision.

There was also a green Rolex tag with the serial number 5002060, matching the number on the warranty card. This tag indicated the watch’s authenticity and its place in the lineage of Rolex timepieces.

Additionally, a silver anchor with “660” engraved on it, representing the watch’s water resistance in feet, was included. This anchor was a unique and symbolic accessory, underscoring the watch’s capabilities as a professional dive instrument.

Lastly, the box contained a black Rolex booklet printed in 1973 that provided further information on the brand’s history and technical innovations. The booklet added another layer of historical context to this already fascinating find.

As I examined each item, my excitement grew. The meticulous attention to detail and the completeness of the set were astounding. This wasn’t just a purchase but an acquisition of a carefully preserved piece of horological history.

The only issue with the watch was the stuck bezel. Of course, if Gary hadn’t worn it in many years, it made sense, so I knew it would be an easy fix. I discussed it with Paul, who knew a local watchsmith who specialized in servicing vintage Rolex.

Thank you for sticking with me through this incredible journey. Now, it’s time to reveal the cost of this treasure. I nervously asked Paul about the price. He mentioned that Gary had originally purchased the watch from him in 1977 for $1,200. Goosebumps began to rise as anticipation surged through my body. Then, Paul dropped the bomb: “How about $1,800 all in, since the bezel doesn’t work?”

I was ready to fall over but managed to hold my composure. I shook Paul’s hand and agreed, “Perfect, let’s do it.” In my mind, I was ready to hand over my truck, the $2,000 in the glove compartment, and possibly my firstborn (just kidding, Allie, if you ever read this). It felt like the stars, moon, and earth had aligned perfectly at that moment. It was an exhilarating and unforgettable experience.

My Foolish Decision to Sell the Rolex Submariner 5512

The service costs an additional $300 to clean the bezel and check the movement. I declined the movement cleaning because many things can go wrong. I loved this watch and wore it for years until another itch emerged—the kind you should never scratch. That, my friends, is the itch to sell your Rolex for another brand. Sadly, this was during the rise of Panerai, and yes, I ended up selling the 5512 for $12,000, which was a handsome profit, but for a foolish Panerai Luminor 1950 8 Days GMT.

I still wake up in a sweat with regret at least once every few months, haunted by that decision. This is one of my top three regrets in watch collecting. In the following two articles of my Wristwatch Wednesday feature, I’ll share the stories of my other two regrets—the Rolex Submariner “Kermit” and the Audemars Piguet 1998 Nagano Olympic Edition. Stay tuned.

What is the moral of watch collecting? It’s about the journey, the stories, and the connections you make with each piece. Selling a treasured watch for something new might seem exciting, but it can lead to lasting regret. Cherish your collection and think twice before letting go of something irreplaceable. The irony of all this? I bought it from a seller named Paul and ended up selling it to a middleman named Paul.

The post Why I Regret Selling My Rolex Submariner 5512: Lessons in Watch Collecting first appeared on Yanko Design.

How the Rolex Pepsi Turned Me into a One-Watch Guy

As someone who’s really into watches, I’ve had the chance to own and wear some pretty amazing pieces from big names like Omega, Audemars Piguet, and Rolex. Over the years, I’ve gathered quite a collection featuring everything from the sleek “Batman” GMT to the sturdy Submariner and the classic “Rootbeer” GMT with its distinctive nipple dial. But the Rolex 2018 GMT-Master II Mk1 edition, or the “Pepsi” as it’s fondly called because of its red and blue bezel, really changed the game for me. This watch turned me from a collector of many to a guy who mostly just wears this one. Well, two, if you count the practicality of an Apple Watch.

Designer: Rolex

Vincent Nguyen at the 2018 Pebble Beach Concours d’Elegance with Australian motorsport legend Mark Webber.

In 2007, my best friend and business partner for the past two decades, Ewdison Then, and I were bitten by the Rolex bug. We each bought the Rolex GMT-Master II with a black ceramic bezel, the reference 116710LN. This model marked a significant update in the GMT-Master II series, introducing Rolex’s Cerachrom bezel, a highly scratch-resistant and durable ceramic material. The “LN” in the reference number stands for “Lunette Noir,” French for “black bezel.” The model was lauded for its robustness, the sleek and modern aesthetic of the ceramic bezel, along with other enhancements like the improved 3186 movement and a more sturdy bracelet. Then, in a moment of madness, we sold them. Shortly after, Rolex discontinued the model, and the price skyrocketed. Let me tell you, if you ever find yourself in possession of a Rolex, remember this: buying a Rolex is like entering into a lifelong commitment, much like marriage. So, don’t sell it unless you’re ready for the heartbreak of seeing its price soar afterward!

Ewdison Then’s Rolex Batman

The Rolex GMT watch was intelligently designed in collaboration with Pan Am Airways for pilots requiring a functional and reliable timepiece to easily manage multiple time zones. This game-changing feature, introduced in the 1950s, still contributes to its enduring appeal today. The “Pepsi” model, identifiable by its distinct bi-color bezel, allows wearers to track day and night in another time zone at a glance. Additionally, there’s a fourth hand on the dial – the 24-hour hand, further enhancing its functionality. The vibrant splash of color on the bezel has become an iconic symbol in horology, adding to the watch’s overall appeal.

For me, the red and blue colors represent a balance between wealth and health, mirroring the concept of Yin and Yang. The vibrant, saturated MK1 bezel on my limited run spanning only a few months signifies wealth, passion, and power, reflecting the prestige of the Rolex brand. On the other hand, the soothing blue symbolizes health, tranquility, and stability, all critical to a balanced life. Similar to its ability to easily manage multiple time zones, the red and blue bezel embodies the pursuit of success and personal well-being, achieving perfect harmony.

It was deemed an instant classic when Rolex revealed the GMT-Master II “Pepsi” reference 126710BLRO at Baselworld in 2018. This exceptional model stood out from the crowd with its new-generation movement, the caliber 3285, and a significantly more robust mechanism ensuring an impressive power reserve of up to 70 hours. The thoughtful decision to pair this model with a five-link Jubilee bracelet, traditionally reserved for more formal, dressier models, was a respectful nod to Rolex’s rich heritage and a significant enhancement in both comfort and style.

Vincent Nguyen: Gobi Desert in Mongolia

Having accumulated over 4 million air miles and having the pleasure of visiting more than 45 countries, the practicality of the GMT function cannot be overstated. It has become invaluable for managing my life and work across various time zones. The GMT hand, which I keep set to Japan time, enables me to maintain a seamless connection with my business partner overseas. This ensures that I never miss a beat in our daily chats and collaborations, regardless of where my travels take me. From the vibrant, lively streets of Tokyo to the serene solitude of the Gobi desert or speeding down the Mulsanne Straight at Le Mans at 150 miles per hour, the Pepsi has proven itself as a dependable and trustworthy analog friend, with no need for charging.

I remember clearly that the day I added the Pepsi to my watch collection was magical. It felt like I had just ignited a rocket under my collector’s journey, blasting off into a whole new universe of style and sophistication. At that moment, I realized I had found the ultimate travel buddy who doesn’t even need a plane ticket or passport! Every glance at the watch face is like gazing through a window that opens up to a panorama of my life’s adventures. It’s the keeper of stories—each tick is a vibrant echo of distant places and the unique people I’ve encountered. It’s a portal to the countless miles I’ve traveled and the unforgettable moments that have sculpted who I am today. Its constant presence on my wrist during high-stakes negotiations, waiting for hours in between flights at airport lounges across the world, and tranquil evenings watching the sunset over the serene Pacific speaks volumes about its steadfast reliability.

From a technical standpoint, the watch’s overall design using stainless steel and movement strikes the perfect balance of rugged masculinity, complemented by its artistic craftsmanship. With its tough and scratch-resistant two-tone Cerachrom insert, the bezel is well-engineered and a piece of wearable art that holds up against the challenges of my adventurous lifestyle. It’s a feature that stands out for its ability to endure, from the freezing weather in the Alps to the intense demands of a day at a Japanese hot spring.

The Jubilee bracelet deserves a special mention—it’s a handsome piece of jewelry in itself. Comfortable enough for daily wear yet refined enough for a black-tie event, it seamlessly integrates into my lifestyle. It makes the wearing of the Pepsi feel like an extension of myself—an essential trait for someone whose life is in constant motion. The Jubilee’s sophisticated, five-piece link design offers a level of sophistication and elegance that the more utilitarian Oyster bracelet can’t match.

The Rolex GMT 126710BLRO masterfully intertwines a tribute to its historical roots with a persistent analog heartbeat, anchoring me to reality irrespective of the spectrum of my adventures. While I appreciate the ongoing advancements in horology, this specific Pepsi timepiece, not any others out there, remains the unrivaled highlight of my collection – both past and present. It stands as a constant in a rapidly changing world, symbolizing reliability, functionality, and a profound connection to all the places and moments that have shaped my journey.

The post How the Rolex Pepsi Turned Me into a One-Watch Guy first appeared on Yanko Design.

Watches we love from Watches and Wonders 2024

Step into the world of horological innovation and artistry with a carefully curated selection of timepieces unveiled at Watches and Wonders 2024. These exquisite watches exemplify the pinnacle of craftsmanship and design, each one pushing the boundaries of what’s possible in haute horlogerie. From the groundbreaking slimness of the BULGARI Octo Finissimo to the intricate skeletonized dial of the H. Moser & Cie. Streamliner Tourbillon Skeleton, each watch tells a unique story of innovation and elegance. Join us as we explore the finest offerings from renowned brands, where every tick of the clock is a showcase of the mastery of watchmaking.

BULGARI Octo Finissimo ULTRA COSC

BULGARI Octo Finissimo Ultra COSC at a mere 1.70mm thickness

As the curtain rose on Watches and Wonders 2024, the stage was set for BULGARI’s Octo Finissimo Ultra COSC to again steal the spotlight. This timepiece is a masterpiece of engineering and design, showcasing human innovation and pushing the limits of watchmaking. At a mere 1.70mm thickness, it commands attention as the world’s thinnest watch, a feat achieved through BULGARI’s unwavering commitment to innovation and excellence. The seamless integration of the case back and movement base plate showcases BULGARI’s technical skill and creates a sleek and minimalist aesthetic that is as captivating as it is groundbreaking. With its monochromatic grey finish and lightweight titanium components, the Octo Finissimo exudes a modern elegance that is sure to turn heads and set pulses racing at Watches and Wonders 2024.

BULGARI Octo Finissimo Ultra COSC features integration of the case back and movement base plate

Designer: BULGARI

  • Key Notable Features: An epic 1.7mm thinness was achieved by merging the case back and movement base plate.
  • Design Elements: Monochromatic grey finish with horizontal side knobs for winding and time setting.

Piaget Altiplano Ultimate Concept Tourbillon 150th Anniversary

The Piaget Altiplano is a symbol of innovation and refinement in watchmaking history. As the world’s thinnest concept tourbillon, it represents the pinnacle of Piaget’s expertise in blending tradition with cutting-edge technology. The Altiplano is a wearable art that sets new standards in watch design by seamlessly fusing the case and movement into a single unit. Its blue PVD-treated cobalt alloy case exudes a sense of strength and sophistication that will captivate connoisseurs and collectors alike. As the curtains rise on Watches and Wonders 2024, the Piaget Altiplano takes center stage, inviting attendees to embark on a journey of timeless elegance and unparalleled craftsmanship.

Piaget Altiplano Ultimate Concept Tourbillon: world’s thinnest concept tourbillon timepiece.

Designer: Piaget

  • Key Notable Features: Ultra-thin 2mm profile achieved by merging the case and movement.
  • Design Elements: Blue PVD-treated cobalt alloy case for a striking and robust look.

H. Moser & Cie. Streamliner Tourbillon Skeleton

Streamliner Tourbillon Skeleton

Prepare to be mesmerized as H. Moser & Cie. unveils its latest masterpiece at Watches and Wonders 2024: the Streamliner Tourbillon Skeleton. A harmonious blend of tradition and innovation, this remarkable timepiece redefines the boundaries of watchmaking artistry. The fully skeletonized dial offers a captivating glimpse into the intricate mechanics of the watch, while the cushion-shaped silhouette and integrated bracelet add a touch of modernity and sophistication. With each passing moment, the Streamliner Tourbillon Skeleton invites onlookers to immerse themselves in the beauty of its design and the precision of its craftsmanship, setting the stage for an unforgettable experience at Watches and Wonders 2024.

Designer: H. Moser & Cie.

  • Key Notable Features: Fully skeletonized dial showcasing the intricate mechanics of the watch.
  • Design Elements: Cushion-shaped silhouette with an integrated bracelet.

Grand Seiko Evolution 9 Limited Edition SLGH021

Grand Seiko Evolution 9 Limited Edition SLGH021

Grand Seiko unveiled its Evolution 9 Collection, a celebration of innovation, precision, and timeless elegance. The introduction of a new green textural dial design adds a fresh twist to the brand’s iconic aesthetic, while the use of ever-brilliant steel for the case and bracelet ensures durability and longevity. With its striking contrast and meticulous attention to detail, the Evolution 9 Collection represents the spirit of Grand Seiko, inviting wearers to undertake a journey of discovery and exploration. As attendees gather to witness its debut at Watches and Wonders 2024, the Evolution 9 Collection promises to captivate hearts and minds alike, leaving an indelible mark on the world of haute horlogerie.

SLGH021 is powered by the Hi-Beat 36000 80 Hours 9SA5 caliber

Designer: Seiko

  • Key Notable Features: New green textural dial design.
  • Design Elements: Ever-brilliant steel is used for the case and bracelet.

DB Kind of Grande Complication

De Bethune introduces its latest creation: the DB Kind of Grande Complication, a pinnacle of design and craftsmanship. This timepiece embodies over two decades of innovation, showcasing the brand’s commitment to excellence. Its reversible double-sided case and innovative rotation system seamlessly integrate a range of complications while maintaining a sleek aesthetic. The contemporary side features Calibre DB2529, highlighted by a high-frequency tourbillon and elegant seconds hand. On the traditional side, a perpetual calendar and three-dimensional moon-phase display adorn the opaline silver dial, creating a captivating visual experience. Despite the technical challenges, De Bethune’s artisans have crafted a masterpiece that transcends time, marrying traditional craftsmanship with contemporary design to create a true icon.

Reversible double-sided case

Calibre DB2529, highlighted by a high-frequency tourbillon

Designer: De Bethune

  • Key Notable Features: Array of complications including perpetual calendar, moon phase, and leap year indicator.
  • Design Elements: Beautifully designed case housing the complex movement.

Van Cleef & Arpels

Lady Arpels Brise d’Été watch

Enter a world where timekeeping transcends mere function and becomes a celebration of human creativity and ingenuity. Van Cleef & Arpels, revered for their exquisite craftsmanship and meticulous attention to detail, unveils a collection of timepieces that transcend the ordinary; they are veritable works of art. Each piece exemplifies the maison’s unwavering dedication to excellence, with master artisans meticulously crafting every detail to perfection. From the graceful sweep of the delicate hands to the intricate motifs adorning its surface, every element narrates a tale of dedication and passion. Time transcends mere measurement in the world of horological mastery. It’s about encapsulating moments and emotions, transforming each glance at the wrist into an enriching journey of discovery and wonder. With Van Cleef & Arpels, time harmonizes into a symphony of style and sophistication, where every passing second is a masterpiece awaiting appreciation.

Lady Arpels Jour Enchanté watch

Lady Arpels Jour Enchanté watch

Designer: Van Cleef & Arpels

  • Key Notable Features: Exquisite craftsmanship that transforms every timepiece into a work of art.
  • Design Elements: Each dial is a unique canvas, revealing a story as beautiful as time.

Hautlence Retrovision ’47

Take a step back in time with Hautlence Retrovision ’47, a timepiece that seamlessly blends nostalgia with innovation. Inspired by the golden age of horology, this classic design pays homage to an era of timeless elegance and craftsmanship. Underneath its vintage exterior, Hautlence combines modern technology and precision engineering to push boundaries and break conventions. From its meticulously crafted case to its intricate movement, every aspect of the Retrovision ’47 is designed to captivate and inspire. With Hautlence Retrovision ’47, every moment becomes an opportunity to appreciate the beauty of both the old and the new, reminding us that true innovation is timeless.

Designer: Hautlence

  • Key Notable Features: Retro aesthetic married with modern watchmaking technology.
  • Design Elements: Classic design that pays homage to the golden age of horology.

Cartier Reflection de Cartier watch

Indulge in a timeless grace and refinement world with the Reflection de Cartier. It’s a reflection of Cartier’s rich heritage and legacy of luxury. Every detail of the watch, from its elegant design to its meticulously crafted dial, reflects the brand’s unwavering commitment to excellence. Each element is carefully considered and meticulously executed, resulting in a watch that is as much a piece of jewelry as it is a functional accessory. With its delicate hands and refined detailing, the Reflection de Cartier exudes an air of refinement and sophistication that is unmistakably Cartier. It extends beyond being just a watch, symbolizing timeless style and elegance while reflecting the wearer’s discerning taste and appreciation for life’s finer things. With Cartier Reflection de Cartier, every moment becomes an opportunity to indulge in luxury and refinement, making it a timeless addition to any collection.

Designer: Cartier

  • Key Notable Features: Elegant silhouette and refined detailing that encapsulates Cartier’s design ethos.
  • Design Elements: Meticulously crafted dial and delicate hands that echo Cartier’s dedication to elegance.

Hublot Big Bang MP-11 Water Blue Sapphire

MP-11 POWER RESERVE 14 DAYS WATER BLUE SAPPHIRE

Make a bold statement with the Hublot Big Bang MP-11 Water Blue Sapphire, a timepiece that demands attention and commands respect. With its vibrant blue sapphire case and transparent design, it’s a watch that stands out from the crowd. Performance and precision engineering go beyond just bold looks. From its intricate movement to its robust construction, every aspect of the Big Bang MP-11 Water Blue Sapphire is designed to impress. It’s a watch for the modern individual who appreciates style and substance and understands that true luxury is more than skin deep. With Hublot Big Bang MP-11 Water Blue Sapphire, every moment becomes an opportunity to showcase your individuality and taste for the extraordinary, making it a must-have accessory for anyone who dares to stand out from the crowd.

MP-11 POWER RESERVE 14 DAYS WATER BLUE SAPPHIRE

SCULPTURAL 7-BARREL MOVEMENT WITH 2-WEEK POWER RESERVE

Designer: Hublot

  • Key Notable Features: Vibrant blue sapphire case that provides a striking aesthetic encasing a movement with a 2-week power reserve.
  • Design Elements: Transparent case that showcases the intricate movement within.

Rolex GMT-Master II Ref 126710GRNR

Rolex GMT-Master II Ref 126710GRNR

Rolex introduces the GMT-Master II with a distinct 24-hour graduated two-color Cerachrom bezel insert in grey and black ceramic. One variant adorns an Oyster bracelet, while the other features the beloved Jubilee bracelet, a preference for GMT enthusiasts. Emphasizing the watch’s identity, the black lacquer dial proudly showcases ‘GMT-Master II’ in green, mirroring the iconic 24-hour hand. Powered by calibre 3285, this timepiece seamlessly displays date and an additional time zone in 24-hour format alongside hours, minutes, and seconds. Rolex’s pioneering use of high-technology ceramic in the bidirectional rotatable bezel ensures enduring scratch resistance and vivid color intensity. These exceptional watches are presented in a 40 mm Oyster case, waterproof to 100 meters, with the Triplock winding crown providing triple waterproofness. Whether on the Oyster or Jubilee bracelet, both options offer the Oysterlock folding safety clasp and the Easylink comfort extension link for effortless adjustment, exemplifying Rolex’s commitment to functionality and elegance.

GMT-Master II with 24-hour graduated two-color Cerachrom bezel insert in grey and black ceramic on Jubilee bracelet.

Designer: Rolex

  • Key Notable Features: Precision engineering for reliability, dual-zone GMT, and water-resistant construction for durability.
  • Design Elements: Updated black-and-gray bezel for contemporary appeal with a timeless design that pays tribute to Rolex’s rich history of crafting precision timepieces.

NOMOS Glashütte Tangente 38 Colours

Germany’s Nomos Glashütte made its debut as an exhibiting brand at Watches & Wonders Geneva, the world’s largest luxury watch fair. The brand’s 2024 collection emphasizes color, specifically 31 different shades. This collection, called the “Nomos Tangente 38 Date—175 Years Watchmaking Glashütte” series, offers a limited edition of 175 pieces for each model. Among the various options, one for each day of the month, according to Nomos, are models like the “Sportbunt.” This model sports a light red main dial in the ’70s style, a dark red subdial, cream numerals, and turquoise and yellow outer rings. Other notable models include the “Chili,” featuring a hot-pink and magenta-shaded dial on a gray textile strap, and the “Poporange,” with vibrant and burnt orange elements. The “Schlossgrun” combines forest green and gray, while the “Pompadour” showcases light pastels of pink and beige. Lastly, the “Tiefseegrau” (or “deep sea gray”) pairs a dark anthracite with cream and dusty pink details. Each model is housed in a 37.5mm stainless steel case and features an exhibition case back engraved with the watch’s limited-edition number.

Designer: NOMOS

  • Key Notable Features: Vibrant dial that adds a splash of color to the minimalist design.
  • Design Elements: Minimalist design that allows the bold colors to take center stage.

As Watches and Wonders 2024 concluded, we reflect on the extraordinary timepieces that blew us away. From unveiling groundbreaking innovations to celebrating timeless elegance, each moment has been filled with wonder and excitement. But as we bid farewell to this year’s event, we look forward to the promise of what lies ahead. Join us next year as we return to Watches and Wonders for more coverage of the latest developments in haute horlogerie. Until then, may your time be filled with beauty, inspiration, and the joy of discovery.

The post Watches we love from Watches and Wonders 2024 first appeared on Yanko Design.