Microsoft's Xbox Live Advertising team first showed off its highly interactive NUads platform at the Cannes festival last year, and today announced they will start rolling out to Xbox 360s this fall. The first advertisers up are Toyota, Unilever and Samsung Mobile USA with Kinect-enabled ads that let viewers respond to questions after a 30-second spot by voice or gesture. According to Microsoft this is great because viewers can easily see real time stats of how others are voting and advertisers get immediate feedback. While we've all wanted to shout down an ad at some point (just look out the window Zooey, seriously) there's probably going to be a contingent that thinks letting advertisers accumulate data from behind that Kinect camera lens is a little creepier than they'd like. Check out Microsoft's pitch for the tech in press release and video form after the break.

Continue reading Microsoft will roll out Kinect-enabled NUads on Xbox 360 this fall (video)

Microsoft will roll out Kinect-enabled NUads on Xbox 360 this fall (video) originally appeared on Engadget on Fri, 15 Jun 2012 01:46:00 EDT. Please see our terms for use of feeds.