Tag Archives: Secrecy
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Microsoft: Surface was developed in an ‘underground bunker’ at first, we can play the secrecy game too
We commonly associate extreme secrecy around a product design with Apple, but it now looks to be in vogue with all the major technology companies: just days after Samsung revealed the Galaxy S III's secret sauce, Microsoft has explained to TechRadar that it developed its surprise new Surface tablets under a similarly tight watch. A special wing of Microsoft's hardware unit initially worked in an "underground bunker," according to the division's Stevie Bathiche, before moving to a more conventional building with an 'airlock' door -- the company was just that concerned that Bob from Accounts Receivable might spoil the whole thing. As we all know by now, that level of secrecy proved effective almost until the last minute and let Microsoft design to its heart's content; we still don't know if other PC builders were aware. The practice is a sharp break from Microsoft's tendency to telegraph its strategy well in advance, and it emphasizes just how much importance Redmond places on its self-developed Windows 8 hardware.
Microsoft: Surface was developed in an 'underground bunker' at first, we can play the secrecy game too originally appeared on Engadget on Thu, 21 Jun 2012 13:17:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | CommentsSamsung’s spoiler-police reveal how it kept the Galaxy S III a surprise
Samsung has opened up about the measures it took in order to maintain secrecy in the run up to the launch of the Galaxy S III. The project was so top secret that engineer Buyong-Joon Lee even flatly denied what he was doing to his 11-year-old son. Inside the labs, handsets were moved between facilities in locked boxes, while the prototypes were personally delivered by a globetrotting executive to network partners. The company went as far as producing three entirely different models, each one constructed as if it was the final product, so the team had to build and rebuild components to accommodate each design. Spare a thought for the procurement department, which had to rely on written descriptions of the handset in order to set the price and buy components -- enabling that May 3rd launch to go off with its surprises intact.
Samsung's spoiler-police reveal how it kept the Galaxy S III a surprise originally appeared on Engadget on Thu, 14 Jun 2012 08:49:00 EDT. Please see our terms for use of feeds.
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