It was exactly a month ago that Nike took the wraps off of Adapt BB, its latest pair of shoes with power laces, and now the company is finally ready to bring them to the masses. The Adapt BB will launch globally on February 17th, although some lucky...
Unboxing Nike’s self-lacing Adapt BB sneakers is like opening a smartphone
It was exactly a month ago that Nike took the wraps off of Adapt BB, its latest pair of shoes with power laces, and now the company is finally ready to bring them to the masses. The Adapt BB will launch globally on February 17th, although some lucky...
Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAda...
We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every basketball player," according to the company, thanks to a...
Ahead of the launch of its first self-lacing basketball shoes this week, Nike just posted a major tease to get people hyped. And while we can't see what the sneakers actually look like, it does appear you'll be able to adjust their power laces using...
Tiffany Beers, the designer known for exploring the boundaries of athletic shoe technology with Nike, is headed to Tesla, according to a report at HypeBeast. As the Nike Senior Innovator, Beers had a hand in some of the coolest new sneaker designs, l...
There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple's doing so with fancy smartwatches, Amazon with...
Tinker Hatfield and Tiffany Beers, the designers behind Nike's Mag and HyperAdapt 1.0, joined us on stage at CES 2017 to talk about how these self-lacing sneakers came to life. They also discussed how 3D-printed materials could shape the future of fo...
With the 2016 Mag and HyperAdapt 1.0, Nike turned its idea of self-lacing shoes into a reality in 2016. And who better to talk about this than two of the masterminds behind the project, Nike's Senior Innovator Tiffany Beers and Vice President of Desi...
More than eight months after introducing the HyperAdapt 1.0, Nike is finally making its highly anticipated self-lacing shoes available to the public. The sneaker costs a whopping $720 and is pitched as the consumer version of Nike's 2016 Mag, the mod...
For Nike, yesterday was the culmination of a passion project which began in 2007. It was then that iconic designer Tinker Hatfield, who is behind the most popular Air Jordan models, took on the task of creating an innovative shoe based on the one wor...