Fox Sports created a USWNT Snapchat AR lens for the World Cup

The United States women's national soccer team laid down a clear statement of intent to their World Cup rivals after a record-breaking 13-0 win over Thailand in their opening game. Alex Morgan grabbed the headlines by scoring five goals against the A...

Snapchat Lenses bring coral reefs to your neighborhood

How do you make nature exciting to a generation growing up with Snapchat and Instagram? The California Academy of Sciences has an idea: bring the nature to the apps that generation is using. It just trotted out a series of augmented reality Snapcha...

Snapchat Lenses bring coral reefs to your neighborhood

How do you make nature exciting to a generation growing up with Snapchat and Instagram? The California Academy of Sciences has an idea: bring the nature to the apps that generation is using. It just trotted out a series of augmented reality Snapcha...

A DC-themed Snapchat Lens could get you into Comic-Con

You're not completely hosed if you missed your chance to attend San Diego Comic-Con... if you're willing to dabble in some augmented reality art. Snap and DC Comics have launched a DC Super Heroes Challenge that asks you to create a DC-themed Lens c...

Snapchat’s new ad formats are designed to keep you watching

This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed through...

Snapchat has cute AR foam fingers for you to wave at NBA games

With its 2017-2018 season getting ready to tip off tomorrow, the NBA's been quite busy making tech announcements ahead of it. Not only did it reveal an augmented reality app for the iPhone yesterday, but now it's teaming up with Snap Inc. on a brand...

Snapchat’s AR Lenses are the newest tool for ads

Remember Snapchat's dancing 3D hot dog? Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring th...