This isn't a case of déjà vu -- Sony is indeed launching yet another high-end handset next month. The new Xperia XZ3 is the latest in Sony's rapid-fire approach to smartphones, first announced just a month after the XZ2 Premium went on...
Sony Xperia XZ3 review: One flagship too many
This isn't a case of déjà vu -- Sony is indeed launching yet another high-end handset next month. The new Xperia XZ3 is the latest in Sony's rapid-fire approach to smartphones, first announced just a month after the XZ2 Premium went on...
Sony is perhaps the last bastion of smaller smartphones. Or at least, it used to be. For years now, Sony has been making "Compact" versions of its top-tier handsets that are more or less flagships in their own right. Each generation of Sony's latest...
The new Xperia XZ3 smartphone and WH-1000XM3 high-end noise cancelling headphones are undoubtedly the highlights of Sony's presence here at IFA this year. But company execs including new-look CEO Kenichiro Yoshida weren't going to let the bright...
Sony has consistently failed to make money from smartphones for as long as we can remember, but it's not giving up. The immediate strategy is to focus on the heavyweight division, competing against other companies striving to make the very best phone...