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Switched On: Going Thermonuclear

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On Going Thermonuclear

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At the debut of the T-Mobile G1, Switched On identified the central conflict that would quickly tear apart the goodwill between Apple and Google. In fact, in Steve Jobs' authorized biography, Walter Isaacson quotes the late Apple CEO on Android, noting that the he was prepared to "go thermonuclear war" on the iOS competitor. Indeed, the first WWDC since Jobs' death was filled with enough anti-Google swipes to smudge every iPhone screen in Moscone West. But the verbal lashings were nothing compared to the beating back that Google and Android took in relation to iOS 6 feature announcements.

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Switched On: Going Thermonuclear originally appeared on Engadget on Sun, 17 Jun 2012 18:03:00 EDT. Please see our terms for use of feeds.

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Switched On: E3, Screen Two

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On E3, Screen Two

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Particularly since the rise of laptops and their ability to be used in the living room near a TV, consumers have been engaged with multiple screens simultaneously. In those early days, many of which occurred before the consumer-friendly Web, people were even more likely to tend to tasks unrelated to what was on the tube (which, back then, actually was a tube). As standards such as WiFi, DLNA and automatic content recognition develop, though, the use of second screens have the potential to form tighter links with what's happening on TV. At the recent Electronic Entertainment Expo, the three major home console companies all showed off their approach to bringing home video games and other content further beyond a single display.

Continue reading Switched On: E3, Screen Two

Switched On: E3, Screen Two originally appeared on Engadget on Sun, 10 Jun 2012 17:44:00 EDT. Please see our terms for use of feeds.

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Switched On: Cisco’s hard-luck hardware

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On Ciscos hardluck hardware

When you think about companies that dominate specific technology markets, alongside names such as Apple, Microsoft, Facebook, Google, Intel. SAP and Oracle, you would no doubt include Cisco Systems. Founded in 1984, the networking giant, which has grown largely via acquisition over the years, earned $43 billion of revenue in 2011. That placed it at #64 on the 2011 Fortune 500. Cisco has a current market value of about $113 billion.

Linksys, acquired in 2003, has remained among the top-selling home networking brands, and Cisco recently moved to bolster its TV service provider business -- formerly known as Scientific Atlanta -- with the acquisition of NDS. But for all the success that Cisco has had building connections among network endpoints, the company has had a tough road when it's come to selling end-user devices directly to end-users over the last few years.

Continue reading Switched On: Cisco's hard-luck hardware

Switched On: Cisco's hard-luck hardware originally appeared on Engadget on Sun, 03 Jun 2012 16:44:00 EDT. Please see our terms for use of feeds.

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Switched On: Facebook’s ecosystem dilemma

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

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Despite amassing something close to a billion users, Facebook has mainly stayed true to the startup mantra of staying focused on a few core things. In this case, that has been promoting openness and sharing among friends and, increasingly, the world at large. Such was the case for its rival Google at the launch of the search company's IPO. Since then, however, the company has launched a pair of operating systems powering handsets and tablets around the world, a digital media store selling everything from apps to books, and its own social sharing service (at least twice).

With the vast capital infusion that comes with an IPO, Facebook has an opportunity to expand far beyond its own site and Like buttons that now line up in a row next to sharing buttons using Twitter and Google+. The company certainly has no love for Google and has kept Apple at arm's length, but it has had a strong partnership with Microsoft, which made a financially shrewd $240 million investment in Facebook back in 2007. Windows Phone would be a poorer experience were it not for its tight Facebook integration. The giant social network would gain from entering the device market or spinning its own version of Android as Amazon has done, but there would also be significant challenges to striking out into its own ecosystem.

Continue reading Switched On: Facebook's ecosystem dilemma

Switched On: Facebook's ecosystem dilemma originally appeared on Engadget on Sun, 27 May 2012 21:25:00 EDT. Please see our terms for use of feeds.

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