Tag Archives: TAG Heuer

TAG Heuer’s New Carrera x Senna Edition Combines Luxury and Legacy for the Ultimate F1 Watch

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The new TAG Heuer Carrera Chronograph Tourbillon x Senna is as much a watch as it is a celebration of Ayrton Senna’s enduring legacy in Formula 1. With only 500 pieces available, TAG Heuer has pulled out all the stops to create a timepiece that merges high-end design, cutting-edge mechanics, and a rich sense of history. Crafted from lightweight grade-2 titanium, this Carrera model is bold yet comfortable, setting a durable stage for some impressive features that pay tribute to the iconic Brazilian driver’s career and style, timed perfectly around Netflix’s upcoming documentary on the racing legend.

Designer: Tag Heuer

Fans of Senna will immediately spot the references to his racing persona in the watch’s aesthetic. The 44mm case is framed by a sleek carbon bezel engraved with Senna’s name, and its tachymeter scale is a playful nod to F1 speed, allowing measurements up to 400 km/h. The dial is where things get even more interesting: a yellow sub-dial at the nine o’clock position not only provides functional contrast but also recalls Senna’s racing colors. Paired with a blue rubber strap and accented in green, the color scheme echoes Senna’s legendary racing livery while maintaining the watch’s modern, sleek appearance.

Inside, TAG Heuer has equipped the watch with its top-tier Calibre TH20-09 movement, a tourbillon that promises both accuracy and sophistication. A tourbillon isn’t just a showpiece; it’s a mechanism that compensates for gravitational errors in timekeeping, making this model as precise as it is visually compelling. The movement delivers 65 hours of power reserve, allowing users the luxury of taking it off for a couple of days without resetting the time. This blend of practical power and refined engineering is a perfect tribute to Senna’s relentless pursuit of perfection.

Turning the watch over, owners will find another personal touch: a sapphire crystal case back engraved with Senna’s image, showing him in his helmet. It’s a nod to the Brazilian driver’s legendary presence on the track, adding an intimate connection for those who wear it. The Carrera Chronograph Tourbillon x Senna also offers 100 meters of water resistance, making it ready for a variety of real-world conditions beyond the racetrack. This is not just a display piece—it’s designed for active use while preserving its commemorative value.

To coincide with the watch’s release, TAG Heuer timed this launch to match a Netflix series on Senna, hoping to captivate both long-time fans and newer followers of his legacy. Priced at $37,900, the Carrera Tourbillon is undoubtedly an investment, but for fans and watch collectors, it represents something beyond luxury. It’s a way to own a part of the legend’s story, embodied in a timepiece that’s built with the same intensity and focus Senna brought to the sport.

For those who seek not only a high-performing watch but also a connection to one of motorsport’s greatest icons, the Carrera Chronograph Tourbillon x Senna offers just that—a bridge between high watchmaking and the thrilling legacy of Formula 1.

The post TAG Heuer’s New Carrera x Senna Edition Combines Luxury and Legacy for the Ultimate F1 Watch first appeared on Yanko Design.

TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana: A Bold Nod to Racing Heritage

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The TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana is a special creation that embodies the spirit of both brands. It’s a celebration of one of the most iconic partnerships in motorsport history—TAG Heuer and Porsche—brought to life through an exquisite design that pays homage to the legendary Carrera Panamericana race. Limited to only 255 pieces, this 42mm watch is a tribute to the boldness and adventurous spirit that have defined these two brands for decades.

Designer: TAG Heuer x Porsche

Image: Porsche

Taking inspiration from the Porsche 550 Spyder, a car that left its mark on the 1954 Carrera Panamericana, this new timepiece seamlessly reflects the character of TAG Heuer’s watchmaking mastery and Porsche’s racing heritage. The skeletonized dial draws inspiration from the 550 Spyder’s iconic wheels, while the silver-tone nods to the base color of the victorious 1954 racer. Accents in bold yellow, alongside deep black subdials, recall the ’55’ number that adorned the car, enhanced by the striking livery images showcasing the number ’55’ throughout this timepiece, reinforcing the link to the original race’s winning details.

Image: TAG Heuer

The dial offers more than a tribute—it’s an immersive experience. The shimmering effect and grained textures resemble the metallic bodywork of the Spyder and the rugged texture of asphalt, making the Carrera a stunning reflection of automotive and watchmaking craftsmanship. Encased within a steel 42mm framework and highlighted by a domed Glassbox sapphire crystal, the elements shine in a way that demands attention.

Image: Porsche

Design Breakdown: Dial, Case, Movement, and Strap

The TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana radiates a design philosophy that merges functionality with the storytelling power of motorsport history. The skeletonized dial is the first striking feature—it’s a visual delight and a tribute to the engineering brilliance of the Porsche 550 Spyder. The rim-inspired architecture that frames the dial pays homage to the 550 Spyder’s wheels, bridging a crucial element of motorsport directly onto your wrist. The openwork dial design draws the eye toward the intricate chronograph and the tourbillon mechanism, demonstrating TAG Heuer’s refined watchmaking skills.

Image: TAG Heuer

The contrast between the shiny surfaces and the textured grains enhances the beauty of this Carrera. The shimmering effects seem to change dynamically with the lighting—much like how sunlight interacts with a car’s bodywork, an intentional design nod that mimics the chrome accents of classic Porsche sports cars. The dial’s silver, black, and yellow contrast is evocative of the bold ’55’ number on the original 1954 Spyder, with the yellow chronograph hands capturing a sense of movement and vibrancy. It’s not just about color, but the strategic use of shades and textures to convey speed and precision.

Image: TAG Heuer

The caseback provides an intimate view of the in-house calibre TH20-09, a reminder that TAG Heuer’s expertise is just as much about what’s beneath the surface as what’s on display. The intricate engraving, ‘Swiss Made Since 1860’, adds a layer of heritage, while the Spyder engraving on the profile of the case is a subtle nod to Porsche’s legacy. The TH20-09 calibre features an automatic column-wheel chronograph mechanism along with a tourbillon, highlighting TAG Heuer’s mastery of complex horology. The oscillating weight, crafted to resemble a Porsche steering wheel, ties the watch’s inspiration back to Porsche’s racing heritage.

Image: In-house calibre TH20-09

The domed Glassbox sapphire crystal crowns the dial and provides a broad visual experience without distortion. It almost feels like it amplifies every detail underneath, giving the watch an added depth. It resembles the clear windshield of a racing car, providing an unobstructed view of all the dial’s activities. This wide-angle crystal reinforces the sense of openness, enabling a full appreciation of the Carrera’s mechanical intricacies.

Turning to the strap, the perforated calfskin leather in black with a vibrant yellow lining embodies that classic rally aesthetic while offering a distinctly contemporary twist. The stitching is clearly inspired by historical rally straps, but the updated contrast elements add a sophisticated touch that is more attuned to today’s design language. It’s not merely functional—it’s integral to how the watch carries the Panamericana’s spirit. The yellow detailing along the edges mirrors the vibrant accents on the dial, providing a balanced, visually pleasing symmetry.

Final Thoughts

With a price of CHF 35,000 (~$40,000) and availability starting in October 2024, the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana offers exclusivity and an exquisite nod to both brands’ storied partnership.

Image: TAG Heuer

The TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana brings the thrill of motorsport to the wrist. From the skeletonized dial that evokes the look of Spyder rims to the black and yellow accents reminiscent of the victorious 550 Spyder, every detail of this watch speaks to the shared history between TAG Heuer and Porsche. It’s about how these two iconic brands capture the essence of performance, precision, and passion in a design that tells a powerful story. The Spyder engraving on the case profile, the nods to historical rally straps, and the meticulously crafted TH20-09 movement all combine to create a timepiece that’s undeniably bold, rooted in heritage, yet crafted with a vision that extends beyond nostalgia.

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TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition is more than a smartwatch

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Red Bull Racing and TAG Heuer share a long-term association that has, in different ways, paid tribute to motorsports fans and horology buffs sharing a common passion for speed and time. This congenial relationship between the two stalwarts – in their own domains – started back in 2016 with the Formula 1 Red Bull Racing Special Edition timepiece. Since then, the two have been parties to multiple drivers’ championships and podium finishes, amid other accolades.

Continuing the partnership, to record more success outside of the track, TAG Heuer and reigning F1 champions Oracle Red Bull Racing have collaborated again for the new and impressive TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition. The smartwatch is, on all accords, similar to most feature-packed smartwatches on the block, besides being a dedicated timepiece for fans.

Designer: TAG Heuer

An amalgamation of TAG Heuer’s watchmaking genius and the speed-first world of motorsports, the Connected Calibre E4 45MM is equal parts a TAG-connected smartwatch and part a driver’s assistant on the wrist. Expressively then, the smartwatch is accentuated with a suite of modern features that the Oracle Red Bull Racing team may want for its fans and the drivers engaged in high-octane drives on the circuits.

TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition, as the name has it, features a 45mm DLC grade-2 titanium case. The darker watch case is accompanied by a touch of tradition with the strap in red and blue colors of Red Bull Racing. The dial also has the color theme going and is perhaps the most intriguing part of the timepiece.

The 1.39-inch OLED display featuring 454×454 pixels (326ppi) resolution allows the user to toggle between dial faces, layouts, and other components like images of the Team, race countdown, and post-race updates to gel with their requirements. For instance, the watch allows one to choose between four faces: the primary one being the Seasons. In this setting, the watch dial showcases flags along the bezel, highlighting the country flag where Oracle Red Bull Racing would be competing next.

Next face is the Asphalt, which brings textured, race track-inspired backgrounds to the dial. Another includes an official watch dial inspired by the 2024 Red Bull Racing Car. Two interesting aspects of the watch are its dedicated app, which controls the timepiece and offers the F1 journey of the automaker’s cars, and the watch face evolving to display the finishing positions of the Red Bull Racing drivers. The battery-powered TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition can run 24 hours on a single charge, comes with a PPG sensor on the caseback, and is water resistant up to 50 metres. It is available starting this month for a retail price of $1,950.

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TAG Heuer’s Iconic Return with the Reinvented Formula 1 Kith is Retro and Hot

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As a die-hard enthusiast of both timepieces and Formula 1, the comeback of the TAG Heuer Formula 1 Series 1 not only grabs my attention—it’s also gearing up to increase my spending habits this month! This iconic watch, first introduced in 1986, was a pivotal point for TAG Heuer and played a key role in rejuvenating the Swiss brand during the quartz crisis. Its vibrant, robust design has survived and flourished, turning into a valued collector’s piece.

Designer: TAG Heuer + Kith

Teaming up with Kith, the trend-setting powerhouse that’s all about shaking up the fashion scene, TAG Heuer has given this classic sports watch a slick modern makeover. Limited to just under 5,000 pieces, the collection illustrates the nostalgia that often fuels contemporary watch collecting, coupled with the exclusivity and appeal that modern collectors want.

Just like the Swatch MoonSwatch sparked a frenzy in the watch world by adding a playful and accessible spin to Omega’s classic design, the TAG Heuer Formula 1 Kith collection is set to generate similar excitement. As such, it’s sure to mix the thrill of “get it before it’s gone” with some cool, fresh updates. I imagine it will attract long-time original series fans and a new generation captivated by unique collaborations and storytelling through design.

Swatch x Peanuts Snoopy MoonSwatch

The new series introduces significant updates to meet modern expectations. Sapphire crystal now replaces the original plastic dial coverings, improving both durability and clarity. High-grade rubber straps have been used in place of the original plastic ones, providing enhanced comfort and wearability. Personally, I prefer high-quality rubber straps because they are more casual and comfortable for daily wear. The collection includes five models with stainless steel cases, two of which have black PVD coatings to match their bezels. Additionally, five models maintain the original Arnite cases, now offered in new colorways created in partnership with Kith.

TAG Heuer Formula 1 | Kith (References WA121L.BT0014 & WA121J.BT0012)

Ronnie Fieg, the founder of Kith and a significant figure in the streetwear and sneaker industry, brings his personal passion for vintage TAG Heuer Formula 1s to this collaboration. This enthusiasm is echoed in the collection’s unique design elements. The all-plastic versions, as well as two steel versions with bright blue and green bezels, are available exclusively at Kith’s boutiques in New York, Miami, Los Angeles, Toronto, Hawaii, Tokyo, and Paris, as well as on its website.

These watches represent a return to the brand’s adventurous and innovative roots for fans of TAG Heuer’s racing heritage. This watch lets you own a piece of motorsport history, refreshed for today. It’s a direct link to racing legends, updated with modern style—perfect for everyday wear or showing off at special events. The balance between preserving nostalgic features like the 35mm sizing and vibrant color palettes and introducing upgrades showcases TAG Heuer’s dedication to respecting its past while pushing forward.

As TAG Heuer and Kith prepare to launch, there’s a buzz among Formula 1 fans and watch enthusiasts. This isn’t just another watch hitting the market. It’s a big deal, a cultural happening. It’s a one-of-a-kind piece that might sell out as quickly as a race car zips around the track. It could even match the recent hit collaborations by Swatch.

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TAG Heuer and Malbon collaborate for a distinct Connected Calibre E4 Golf Edition watch

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Golf is generally considered a game of the elite and a passion of the aged. This notion has remained put for a very long time, but with younger payers adopting the sport, it is transcending with time into a youthful recreation. Malbon Golf has been an early adapter in this changing scenario with some fascinating smartwatches that infuse an unexpected twist and playful spirit on and off the course.

After giving the youth (and others who may fancy) a new perception of the game with streetwear-inspired watches, the brand has collaborated with TAG Heuer for a new interesting offering. The TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition is the latest smartwatch with a golf-focused approach that will have many heads turning not only for its looks and features but also for its considerably affordable price.

Designer: TAG Heuer x Malbon Golf

The new TAG Heuer Connected Calibre E4 x Malbon transcends the ordinary and brings a fashionable idea to embrace. This stands out in the choice of color combinations inspired by the golf course. Besides this, the watch is a robust companion for the players, and appreciators of the game, with a matte black DLC-coated titanium case that measures 45mm.

The sizable casing houses an OLED touchscreen dial with two new and interesting display options. The first watch face options put Malbon’s golf ball mascot in the center while yellow and dark green colors split in half occupying the 9 o’clock and 3 o’clock sides respectively. The highlight watch face, which is exclusive to this watch is the elegant dark green accompanied by three chronograph-style sub-dials.

The golf-inspired ceramic bezel has 18-hole indicators marked in Arabic numerals with the Golf Edition label completing the bezel interface. The dark green dial of the TAG Heuer Connected Calibre E4 x Malbon is embedded with the TAG Heuer shield emblem at 12 o’clock and comes included with sports and wellness apps facilitated by the Google Wear OS.

The most interesting part of the watch is reserved for its back where all the connected aspects of the watch – that give it the name – find space. The Connected Calibre E4 45mm x Malbon Golf Edition here has a suite of sensors for, a compass, accelerometer, gyroscope, barometer, and heart rate monitoring. It’s here that a built-in microphone also rests, transforming the watch function standalone of your phone.

The TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition is powered by the Qualcomm Snapdragon 4100+ and features a battery that runs for a day after a 90-minute full charge, with all the apps and features running at full capacity. For the interesting match and color scheming, the 50-meter water-resistant watch comes with a choice of two straps. One is a dual-tone green and yellow and the other is a pure black rubber strap for a subtle look. With all its features, The TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition is available now for 2,300 CHF ($2,600).

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TAG Heuer Monaco brings back a beautifully sinister classic timepiece

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This is one Dark Lord that fans of watches and racing will be glad to see make a modern comeback.

Luxury watches are often designed to exude an air of sophistication and class. In contrast, Sports watches, especially those inspired by race cars, have a distinct character of power and speed, much like the vehicles they’re patterned after. Somewhere in the middle lies a few exceptional timepieces that have made history thanks to their unconventional design and stunning looks. The 1974 Heuer Monaco “Dark Lord” is one such hot item, projecting an ominous and fierce visage back in the days when watches looked more luxurious and tame. To mark the end of the 2022 Monaco Grand Prix, TAG Heuer is reviving the Dark Lord, bringing the iconic look to the modern age with a few embellishments that easily sets it apart from the last time it set foot in this mortal realm.

Designer: TAG Heuer

The Monaco “Dark Lord” and its square body was already head-turners back in the days, becoming associated forever with motor racing. Its mostly black motif and devilishly handsome looks were also outliers during that era, cementing its position as one of the brand’s most iconic designs. Nearly half a century later, TAG Heuer saw it fit to bring the Monaco back into fashion, but rather than a simple revival, the luxury marque gives the Dark Lord a more modern appearance that, somewhat ironically, also gives it a less menacing face.

In a way, this 2022 Monaco is darker and blacker than before, encased in a sandblasted matte black DLC-coated Grade 2 Titanium body. Unlike its predecessor, however, the finishing extends to the crown, which still bears the TAG Heuer insignia, as well as to the two wedge-shaped buttons that flank it. A matte black alligator leather strap and matching black DLC titanium folding clasps complete the watch’s brooding facade.

Contrasting with this dark but dashing theme and providing a pinch of comforting color, TAG Heuer opted to use 5N rose gold plated handsets that stand out against the pitch-black main dial surface. The faceted indices share the same material and, unlike the 1974 Monaco, radiate outward rather than pointing inward. Together with the square chronograph and small-seconds subdial, this creates a more welcoming face, almost like an icon of the sun, which seems diametrically opposed to the watch’s “Dark Lord” moniker.

Flipping the watch over reveals even more of these contrasting design elements. The sapphire display window on the caseback reveals what makes the watch tick, TAG Heuer’s Calibre Heuer 02 Automatic chronograph movement. Highlighting this mechanism is the 5N rose gold signature wheel, which contrasts with the rest of the movement’s more mundane finish. Despite that window, the watch retains its 100-meter water resistance.

The TAG Heuer Monaco “Dark Lord” is a blast from the past, bringing back a moody yet striking design while adding a few elements of luxury more fitting a 2022 model. It doesn’t deviate significantly from the original in terms of broad strokes, but where it differs, TAG Heuer’s changes might invite a bit of discontent from long-time fans of the design. Thanks to the limitations of its period, the 1974 Monaco was available in very limited supply, but there doesn’t seem to be such restrictions with the new Dark Lord this time around. Presuming, of course, you have the funds to afford its unsurprisingly steep price.

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TAG Heuer Formula 1 Senna Special Edition chronograph evokes the spirit of motor racing

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Ayrton Senna was and will always be the legend of Formula-1, no matter how many champion drivers we see in our lifetime. That fateful day at the San Marino GP in 1994, if that fatal crash would not happened, he would have achieved unfathomable glory, if already he hasn’t already.

TAG Heuer has long been associated with the man’s laurels – after all, he is the heritage ambassador for the brand since my memory aids. The Swiss watchmaker has never even thought of letting go of the icon’s name, since 1988. The brand’s Formula 1 Special Edition unveiled last year is a testament to the bond.

Designer: TAG Heuer
Click Here to Buy Now!

Now the watchmaking pro has released yet another Formula 1 Senna Edition automatic chronograph which is powered by the in-house Calibre 16 automatic movement. The 44mm dial of the timepiece has the Senna’s “S” in red color at the 12 o’clock position on the ring of the sunray-brushed dial. Red accents dominate the watch’s face which is in honor of the highlighting hue on the racer’s first TAG Heuer watch. Along with the signature “S”, the 2 o’clock pusher and the crown also have the same hue.

There are three chronograph subdials for the hours, minutes, and seconds hand which all have a dark black azurage hue. Those rhodium indexes and hands get the luminescent Super-LumiNova coating which is not surprising. The date aperture is positioned at the 3 o’clock position, while the ceramic fixed bezel tachymeter goes up to 400 km/h which represents the speed the fastest circuit racing cars can achieve. Akin to all the previous watches by TAG Heuer, this one also has the typical 90s-styled S/EL bracelet (Senna used to sport it on his wrist) in brushed steel and typically shaped links. The previous Senna Formula 1 Edition had the leather strap, so there’s this major distinction between the two.

The 200 meters water-resistant automatic chronograph has a power reserve of 42 hours and a 28,800 bph beat rate. The caseback is also made in stainless steel with the Senna’s race driving silhouette adding that special touch. The TAG Heuer Formula 1 Special Edition watch can be bought right away from the watchmaker’s official online store for $3,550.

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TAG Heuer Connected Calibre E4 comes with a full-day battery and a deal to knock down its price a bit

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TAG Heuer Connected Calibre E4 Price

Tag Heuer is a name that has always been associated with luxury. It’s just one of the many names true-blue horologists know in their hearts. For ordinary watch users, the brand is just expensive.

But with tech enthusiasts, TAG Heuer has a new image. The name represents a connected smartwatch that blends traditional Swiss watchmaking with modern technology. The company has been releasing smartwatches the past few years already and each model has come out to prove more than just the avant-garde look TAG Heuer offers. A luxury watch with modern functionalities can be the ultimate timepiece. Not all designs may pass the condescending eyes of watch lovers but we’re certain regular consumers will love this.

Designer: Tag Heuer

TAG Heuer Connected Calibre E4 Where to Buy

The TAG Heuer Connected lineup delivers traditional-looking watches that are bigger in size, housing powerful features and specs. The latest model introduced in the market—the TAG Heuer Connected Calibre E4–is definitely top caliber. It’s already the fourth generation Connected watch from the company as it continues with numerous improvements and refinements to achieve a product that delivers.

The TAG Heuer Connected Calibre E4 features a new 42mm case design. There is also a slightly bigger 45mm version. Compared to the older models, the stainless steel case model has been refined a bit to improve the user experience. The crown is larger for easier grip and interaction with the other functionalities.

TAG Heuer Connected Calibre E4

Like a traditional watch, it has pushers but instead of controlling the chronograph, they control other mechanisms. They are more refined and more set on the case. This design actually extends to the lugs, resulting in a more lightweight feel on your wrist and better ergonomics.

TAG Heuer Connected Calibre E4 Renders

The TAG Heuer Connected Calibre E4 42mm is a new size option. It’s the same with the 45mm variant with the bigger crown, stainless steel material, refined pushers, and elegant finishes. Only the 45MM model will come with a black DLC treated titanium case. It makes the watch look and feel more sporty. The 42MM model also won’t feature a ceramic bezel so don’t be surprised if the smaller watch looks more elegant and cleaner.

TAG Heuer Connected Calibre E4 Release

For fitness enthusiasts or those who want to start living a healthy lifestyle, the TAG Heuer Connected Calibre E4 comes with guided workouts. This feature doesn’t even need any compatible device like a laptop or TV as the programmed workouts are right there on your wrist. You simply look at the small screen and follow the exercises with pre-set animation and length.

TAG Heuer Connected Calibre E4 Colors

The watch will directly guide you to do the correct movement and form for every exercise. It will also prompt you to do the next workout or form by vibrating. You can take advantage of the sports app to enter your own routines. This will be helpful for those with custom workouts whether on the 42mm or 45mm model. Of course, the Wear OS by Google makes the smartwatch more powerful. With access to the Google Play Store, you can download more wearable apps from the  Google Play Store.

TAG Heuer Connected Calibre E4 Accesory

The TAG Heuer Connected Calibre E4 comes with a new charging stand. The new design of the charger allows a clutter-free desk or nightstand. It makes for a classy watch stand—as if you’re looking at the window display of your favorite watch store. The smartwatch can still display the time with a dimmed brightness. It also keeps the wearable device in place, thanks to the four integrated magnets in front.

The previous TAG Heuer smartwatches have already proven to be more than just eye candies. The screen has been improved with better visibility especially under direct sunlight. An almost full-day battery can be expected for the larger model. To give you a picture, it can last for a whole day packed with activities including a couple of hours of walking, an hour of running, and five hours of golf.

The smaller 42mm model’s battery can also last a full day including wellness and an hour of running. The watch now comes with an altimeter so it can measure the altitude of a user’s location. To complete the look, you can choose the strap you want. It can be leather for a classic timepiece look and feel. You can settle for a rubber strap in your favorite color if you want a sporty look. A steel bracelet is also an option.

If you own a previous TAG Heuer Connected watch, you can join the brand’s trade-in program to get the latest Connected Watch Calibre E4. You will be asked to surrender your older watch and then receive credits that you can then use to purchase the newer model. The points or equivalent amount will be taken off the $2,600 starting price.

TAG Heuer Connected Calibre E4 Launch

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TAG Heuer’s special edition smartwatch is made for the golf course

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In March, TAG Heuer released the third generation of its Connected watches. The gadgets -- which are powered by Google’s Wear OS -- merge smartwatch functionality with the classic style of a chronograph timepiece. The company’s new Connected Golf Edi...