TCL’s latest phone has a 1-Week Battery Life, and a VERY interesting new Display: Hands-On at IFA 2024

Nobody ever bought a smartphone because of its screen. I’m not talking about foldables, but rather about the regular ‘candybar’ smartphone. The reason you choose a smartphone is for its camera system, its battery life, its processor, its charging speed, its AI features, or its OS. The screen is just one of those aspects that you take for granted… but what if I told you I saw a phone at TCL with a screen so good it’s the highlight of the entire phone? The phone in question is the TCL 50 Nxtpaper 5G phone, and what really sets this phone apart from others is how spectacular its screen is. At first glance, the screen looks like a rather simple matte display, but flip a button on the side, and it magically goes from color to monochrome, transforming into a bonafide electronic ink display that is highly responsive, but has immaculate contrast, and a battery life nearly 7x more than your regular phone. The display is really this phone’s highlight, and shows how TCL’s figured out a compromise between phones and e-ink tablets. The TCL 50 Nxtpaper is a phone when you need it, but hit that switch and you go into easy-reading tablet mode, with a nearly 7-day battery life thanks to the monochrome nature of the display.

The Nxtpaper Display: A Phone Screen That Feels Like Paper

For anyone tired of glossy screens, blinding brightness, and eye strain, TCL’s Nxtpaper technology is a welcome change. The 6.8-inch screen has a matte, anti-glare surface designed to reduce blue light and deliver a paper-like experience, ideal for reading and prolonged use without causing eye strain. Whether you’re reading e-books, scanning through long documents, or even just scrolling social media, the Nxtpaper display reduces the strain that typical LCD and OLED screens can cause.

Unlike traditional smartphone displays, Nxtpaper uses a layered design that reduces blue light by up to 61%, helping prevent eye fatigue. This isn’t just a standard “night mode” either — the display is engineered from the ground up to deliver a paper-like viewing experience that’s easy on the eyes at any time of day. The anti-glare surface also means no more squinting at your phone on a sunny day or awkwardly tilting it to avoid reflections. Text and icons are visible with immense clarity, echoing the feeling of an e-ink screen like the one you’d see on a Kindle.

Despite its paper-like qualities, the Nxtpaper display doesn’t sacrifice color or usability. It’s still a full-color display, and it handles everything from photos to videos smoothly. TCL seems to have struck a balance here, making it a perfect option for people who need their phone for more than just reading but still want that e-paper feel.

Max Paper Mode: Battery Life Like You’ve Never Seen

The Max Paper mode is where the TCL Nxtpaper 50 Pro is an energy-savings-beast. When you first hit the switch on the side, you’re offered an option between color mode, ink-paper mode (which offers a responsive e-paper experience), and Max Paper mode. In the latter mode, the phone dials back performance, display refresh rates, and power-hungry features to turn it into a near e-reader. TCL promises up to one week of battery life when this mode is activated — a remarkable feat for any smartphone.

Max Paper mode works by toning down the display and restricting background processes, essentially transforming the phone into a low-power reader. It’s the perfect solution for those times when you just want to get through a book, read articles, or browse documents without worrying about battery drain. Imagine going on a week-long trip without needing to pack your charger — Max Paper mode could make that a reality. In Ink Paper and Max Paper mode, the phone’s home screen even tells you exactly how many hours worth of battery you’ve got, and it’s honestly stunning to see a day-long smartphone suddenly transition into a device that can last over a hundred hours.

Of course, when you want to switch back to full power for gaming, videos, or multitasking, the phone is more than capable. But for users who want to extend their battery life and spend time in a more relaxed reading environment, this feature is a game-changer.

A Practical Smartphone for Everyday Use

The 50 Nxtpaper phone isn’t just about battery life and an eye-friendly screen. It’s a full-featured Android phone that covers all the basics. Powered by a MediaTek Dimensity 6300 processor, it comes with 8GB of RAM and 512GB of internal storage, which can be expanded with a microSD card. It runs Android 14 and is promised to get at least two major OS updates, so it’s future-proof for the next few years.

On the camera front, the 108MP main sensor is versatile, delivering high-quality shots with ease. It’s backed by an 8MP ultra-wide and 2MP macro lens, which offer flexibility for various shooting scenarios, whether you’re capturing landscapes or detailed close-ups. On the front, a 32MP selfie camera ensures crisp photos and video calls.

Other features round out this package nicely, including dual stereo speakers with DTS 3D Boom Sound for immersive audio, 33W fast charging to get you back up and running quickly, and NFC support for contactless payments. Security-wise, the phone includes both a side-mounted fingerprint sensor and face unlock for fast, secure access.

Final Thoughts: A Niche, But Useful Phone

The TCL Nxtpaper 50 Pro might not be the device that makes waves for its performance or gaming chops, but it’s not trying to be. Instead, it’s aiming at a niche audience: people who care about eye health and battery life more than shiny OLED displays and top-tier processors. The Max Paper mode could be a revelation for those who find themselves drained — both figuratively and literally — by their current smartphones. Having received a bunch of awards for just how spectacular the screen is, I sincerely hope TCL manages to make this click. I honestly would love to see smartphones trying new innovations like this rather than bending and folding thrice over like that tri-fold phone that TCL’s rumored to also be working on.

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TCL’s Ultra-Slim 1.1 Inch NXTFRAME Smart TVs with AI Art Generation and Built-in Art Gallery

If you still happen to have an NFT collection, TCL’s TV might just be the new way to display it.

It was probably Samsung that came up with the idea of transforming your TV into an ambient art frame when not in use, and I have to admit, it’s quite a stellar idea. The television is great when you’re watching something on it, but the minute you switch it off, it becomes an ugly black rectangle on your wall. Frame-inspired TVs are a great alternative, allowing you to turn your wall into home decor, and TCL’s jumped onto that trend with its NXTFRAME range of smart TVs. Measuring a mere 1.1 inches thick, the NXTFRAME televisions sit virtually flush against your wall, pretty much like a piece of framed art.

Designer: TCL

Ranging between 55 and 85 inches in size, the smart TVs blend right into your home seamlessly, with the QLED Pro screen mimicking the feeling of printed art really well thanks to its high contrast and clarity even in brightly lit rooms. The 4K TVs come with Google TV for watching all your streaming services, but the display’s beauty lies in TCL’s built-in curated art library as well as the ability to make and display AI-generated art. A gorgeous matte screen helps the art stand out well without any added glare from lights or nearby windows, and the TV even comes with wood-like veneers that attach onto the bezel, giving the NXTFRAME a bonafide outer frame.

As gorgeously slick as the NXTFRAME looks, its performance specs are equally impressive. With a refresh rate of up to 144Hz, it promises smooth and fluid visuals, whether you’re watching a high-action movie or playing the latest video games. The inclusion of Dolby Vision IQ ensures that the picture quality adapts to the lighting conditions in your room, offering the best possible image at all times. Additionally, the support for AMD FreeSync Premium makes it an excellent choice for gamers, reducing screen tearing and providing a more responsive gaming experience. Motion Rate 480 and MEMC motion smoothing technology further enhance the viewing experience by reducing motion blur and judder, making fast-moving scenes clear and crisp.

Under the hood, the NXTFRAME runs on Google TV, offering seamless integration with various streaming services and smart home devices. It supports Chromecast and Apple AirPlay 2, making it easy to stream content from your devices. Voice control is also well catered for, with compatibility with Amazon Alexa, Google Assistant, and Apple Home. For gamers, the TV comes equipped with Game Accelerator 240, Auto Game Mode, and AMD FreeSync Premium, ensuring an optimized gaming experience with minimal input lag and maximum visual clarity. The sound system is robust, featuring two built-in 20W speakers and support for advanced audio technologies like Dolby Atmos and DTS.

The Pro version of the NXTFRAME takes the audio experience a notch higher by including a wireless 3.1.2 soundbar and subwoofer, developed in partnership with the renowned audio company Bang & Olufsen. This combination promises an immersive audio experience, enhancing everything from dialogue clarity to the rumble of on-screen explosions. The TV also boasts four HDMI ports, including one with eARC support, allowing for easy connection of multiple devices and ensuring that audio signals remain high quality.

Pricing for the NXTFRAME series starts at $1,499.99 for the 55-inch model and goes up to $3,999.99 for the 85-inch version. The Pro versions, which include the enhanced audio system, start at $1,999.99 for the 55-inch model and reach $4,999.99 for the 85-inch model. These models are expected to be available in September 2024, along with accessories like the movable floor stand priced at $699.99 and matching table feet at $149.99. It’s unclear if the art library and GenAI art features are available along with the TV or incur an added subscription.

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TCL just announced a pair of sleek AR Glasses along with a bunch of other tech devices at CES 2023

While the AR glasses stopped us dead in our tracks, the company also unveiled a host of other devices from TVs to soundbars, ACs, refrigerators, tablets, phones, TWS earbuds, and a VR headset.

I was today years old when I learned that TCL is USA’s 2nd largest TV seller. The company clearly is doing something right, with its high-quality display units that are also exceptionally affordable. The company revealed this fact at their CES 2023 keynote, before highlighting all the innovations it has planned for the year. It debuted 2 ranges of new TVs, the S series of smart TVs that also double as monitors, should you choose, and the Q series of QLED TVs with more dimming zones and better brightness, and the flagship QM8, a Mini QLED television that can go up to 98 inches in size to provide a whopping 5000 dimming zones. The company also unveiled a set of sub $300 soundbars in S and Q series too.

Designer: TCL

A pioneer in displays, TCL also debuted two tablets that rival the iPad Pro with their sleek and functional designs. The NXTPAPER 12 Pro comes with a 12.2-inch 2K display that feels just like paper. It has four speakers, stereo microphones, and dual 8MP front-facing cameras to rival Apple’s own tablet, along with the ability to snap onto a wireless keyboard for a laptop-like experience. The NXTPAPER 12 Pro also has support for a stylus and runs Android 13 on an 8000mAh battery that gives it 13 hours of use.

The Book X12 Go was also announced as TCL’s new hybrid laptop with a detachable keyboard for ultimate usage flexibility. It too runs a 12.2-inch 2K screen but runs Windows 11 instead of Android 13. It also has a 30Wh battery that provides 14 hours of productivity with also the ability to reverse-charge.

The company’s displays also now benefit the everyday user thanks to TCL’s 40 series of smartphones that contain 3 different models, all with 90Hz displays and built-in 5G, and a special 2-in-1 ‘hyper-camera’ on the 408 model for photography nerds.

TCL also announced the MOVEAUDIO Air, their pair of TWS earbuds with an AI-enhanced quad-mic system for the clearest call quality. The earbuds also weigh a stunning 4.4 grams and boast of a 32-hour battery life (with the charging case) and IPX4 waterproof rating.

The RayNeo X2 was perhaps the most anticipated new tech in TCL’s lineup. Designed as a successor to the company’s previous NXTWEAR S, the RayNeo X2 are the world’s first binocular full-color microLED optical waveguide AR glasses. That’s just fancy talk for the fact that they have the best displays ever built into a pair of AR glasses as small as this, with 1000 nits of brightness and displays in both eyepieces for the perfect AR experience in indoor and outdoor applications. The glasses sit on your face without really occupying too much real estate, and can provide real-time subtitles just like Google’s demo concept from earlier this year, thanks to the Qualcomm Snapdragon XR2 chipset on the inside. They even have cameras built-in, capable of taking FPV photos and videos like Facebook and Ray-Ban’s Stories glasses.

Finally, TCL also revealed the NXTWEAR V, a flagship-level VR headset with 4K+ displays in both eyes offering 1512 PPI resolution for optimal clarity, along with a 108° FoV and 6 degrees of freedom – a feature that’s come to be expected from all good VR headsets. Two cameras on the front also enable the headset to have a ‘transparent mode’ that lets you basically use the cameras as eyes to see what’s in front of and around you as you move around.

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