The Lamborghini brand is one in which concept designers can let their imaginations run wild. A few, however, are purists and draw inspiration from the subtler days of the Diablo and Countach. Though it’s a spin on the Aventador, the Matador concept is a reminder of why we started liking the Golden Bull to begin with. It’s an evolution of the classic brand language that also integrates new visual elements. Design elements like the panoramic roof window, rearview cameras (known from the Urus concept, replacing redundant exterior rear view mirrors) and fighter jet inspired tailpipes are futuristic details of the super sport car vision. The revolutionary design includes all key aspects of Lamborghini’s formal language; the monobody-design, clear surfaces, and the Lamborghini’s typical direct line from the hood to the front windshield is intensified by the extended panoramic a roof.

Designer: Timon Sager