Say what you will about Michael Bay’s TMNT, but we might be in front of the best marketing tie-in in history. Meet Comic-Con 2014′s Pizza Launcher.

This is quite unique: in order to promote the upcoming Teenage Mutant Ninja Turtles movie by the both beloved and hated director Michael Bay, a group of designers backed by the movie staff and Pizza Hut have created a pneumatic pizza launcher. Because it was such a huge success, now we get a whole video where the creators explain how the project came to be, and show it in action. The result is an absolute triumph for both technology, and tastiness.Cowabunga, dudes.

Check the video below these lines:

Via The Mary Sue

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