Chip Bergh, the CEO of Levi's Jeans, is saying something that sounds oddball and eccentric yet it might just work. He is telling all the 501 wearers not to wash their denim at all. As an example...
Levi’s Jeans CEO Urges People Not to Wash their Jeans
Chip Bergh, the CEO of Levi's Jeans, is saying something that sounds oddball and eccentric yet it might just work. He is telling all the 501 wearers not to wash their denim at all. As an example...