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NVIDIA opted out of PlayStation 4, cites Sony not offering enough money

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Having produced the graphics chips that powered both the original Xbox and the PlayStation 3, it was a surprise to see NVIDIA's name left out of Sony's big PlayStation 4 reveal event last month. But there was AMD, picking up the empty spot left by NVIDIA, powering the PS4 with its 8-core "Jaguar" CPU and Radeon GPU. So, what happened? While we don't know the specifics of how AMD won the contract, NVIDIA's senior VP of content and tech Tony Tamasi tells GameSpot that his company, "Didn't want to do the business at the price those guys [Sony] were willing to pay."

In so many words, Tamasi says NVIDIA weighed its options against other potential products the company would be working on -- rather than producing discreet tech for a single console manufacturer, thus being unable to use said tech elsewhere -- and decided against it. "We had to look at console business as an opportunity cost. If we say, did a console, what other piece of our business would we put on hold to chase after that?" he tells the game site.

NVIDIA is indeed working on a variety of new products, including an Android-powered Tegra 4 gaming handheld called Project Shield. That's in addition to its bread-and-butter business of PC GPU development -- the company recently unveiled its Titan GPU, a $1,000 card with enough power to keep your gaming graphics needs met for years to come (or at least we sure hope so at that price).

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Source: GameSpot

OUYA CEO sings the praises of NVIDIA, says OUYA will be ‘best Tegra 3 device on the market’

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OUYA and NVIDIA have a kind of love thing going on right now. The $99 Android-powered game console designed by Yves Béhar's fuseproject is powered by NVIDIA's Tegra 3 -- this much we already know. What we didn't know is that the folks at OUYA are working directly with a team of folks at NVIDIA on the project, and that NVIDIA is helping the company to max out its Tegra 3 processor for use on a console rather than a mobile (no battery dependency means the little chip can go much further than usual).

"The partner that we've worked the most with, that is incredibly supportive of developers, NVIDIA, they have multiple people on their team dedicated to our account," OUYA CEO Julie Uhrman told us in a recent interview. She was responding to a question regarding partnerships the company's forged to make OUYA a reality, such as the aforementioned involvement with Béhar's fuseproject studio. Despite the OUYA running Google's mobile OS, Uhrman said, "We haven't worked very much with Google." As for NVIDIA, however, the American chipmaker is going all in, helping the OUYA to be the, "best Tegra 3 device on the market," according to Uhrman.

That praise isn't all one-sided, of course; NVIDIA had praise to heap as well. "We have a dedicated team working with OUYA to ensure that Tegra 3's performance is being maximized. They've been amazing to work with," NVIDIA senior VP of Content and Technology Tony Tamasi told us. "The rich catalog of optimized and differentiated TegraZone games -- along with the work being done with developers -- ensures a flourishing ecosystem is in place and continues to grow." That support is unlikely to end with this year's OUYA. Uhrman said her company's console, unlike the big three console manufacturers, will launch anew annually, following the mobile model. And that model means beefier internals, such as NVIDIA's Tegra 4, announced just over a month ago at CES. In so many words, we very much expect NVIDIA and OUYA's lovefest to continue.

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