Girl Meets World Brings in 5.2 Million Viewers


Girl Meets World premiered on the Disney Channel on June 27 to a lot of millennial audience anticipation. The audience meets Riley Matthews (Rowan Blanchard), a girl beginning junior high school...

Nielsen’s TV Ratings Add Mobile Viewing Using New SDK


The experimentation and testing period is over. Now Nielsen has arrived on the scene with a spanking new SDK. This device will give Nielsen the ability to gauge the viewing habits of the target...