Under Armour's pitch got me excited. Rather than dropping another fitness tracker on the world, the company had a vision. An ecosystem more robust than the competition and geared toward athletes, not just people looking for a pedometer. Sure, there's...
For Under Armour, health tracking is more than a wristband
Under Armour's pitch got me excited. Rather than dropping another fitness tracker on the world, the company had a vision. An ecosystem more robust than the competition and geared toward athletes, not just people looking for a pedometer. Sure, there's...
Arguably the biggest unveiling at CES this year, at least for fitness fanatics, was the UA HealthBox by HTC and Under Armour. There's just one problem for Brits: all three gadgets won't be available until June, well after their US launch date of Janu...
Under Armour is a king in the realm of sport apparel. But it's been laying the ground work for sometime now to become a bonafide technology company. It started some years ago with the E39 and eventually the company moved on to the Armour39, but both...