Tag Archives: urus

This Lamborghini SUV concept amplifies the Urus design language to create a true raging bull

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Named after a large wild Eurasian ox that was the ancestor of domestic cattle, the Lamborghini Aurochs is the kind of ‘road animal’ that doesn’t necessarily need a road under it. Designed to be like a spiritual relative of the Urus, the Aurochs is the kind of vehicle that dominates no matter what terrain it is on. Unlike the Urus, its visual language is amped up too, looking like the wild ancestor to the relatively tame current Lambo SUV. The Aurochs looks muscular, sinewy, and like it shouldn’t be messed with – just like an ox!

Designer: Dejan Hristov

The Aurochs’ design looks unapologetically like a Lamborghini, but designer Dejan Hristov was certain to not use the Urus as too much of a reference. Instead, the Aurochs looks like a bulkier Sián and Terzo Millennio sibling. It has relatively hidden headlights that sit immediately under the hood, but also sports the iconic Y-shaped design detail on the front that’s characteristic of a modern Lamborghini.

The rear is a bit of a deviation in terms of how the taillight’s designed. The taillight assumes the shape of a jagged outline that feels like a part of Lamborghini’s visual DNA, but isn’t particularly employed in any of their existing cars. The exhaust area looks rather different too, with a plus-shaped detail that almost makes me think of MINI, but catch myself when I do. A rather sculptural spoiler sits on the top, looking less like a functional element and more like an artistic detail.

What sets the Aurochs apart is its deviation from Lamborghini’s angular approach to car body design. If you examine any of their most popular cars like the Aventador, Huracan, Gallardo, even the new Countach… it’s fairly evident that the Italian company wholly embraces sharp edges and straight lines – something the Aurochs doesn’t. Sure, the Aurochs DOES have its fair share of edgy details and angular surfaces, but almost all of them are connected to each other by generously curved transitions that make the Aurochs feel less ‘robotic’ and more naturally aggressive. The name Aurochs, in this scenario, really rings true just because of the conceptual SUV’s size and its bold, brutish, muscular nature that feels a lot like looking at an ox in the wild. Unlike the 4-seater Urus, the Aurochs doesn’t care about being accommodating either. It seats two people comfortably, and is designed purely for the thrill of having a Lambo engine go ape-shit on rough natural terrain…

The post This Lamborghini SUV concept amplifies the Urus design language to create a true raging bull first appeared on Yanko Design.

The Lamborghini Navetta Volante concept is what you get when the Italians decide to make their version of the Tesla Model S

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With its edgy Urus-meets-Model-S design, the Navetta Volante concept is the perfect blend between Lamborghini’s raging-bull sports cars and a street-friendly high-end sedan. The concept comes from the mind of Jamil Ahmed, an automotive designer who’s love-affair with the Lamborghini brand started when he saw a Diablo for the first time back when he was younger. The Navetta Volante, which translates to Flying Shuttle, comes with a 2+2 design (hence the term Shuttle) and feels like a cross between the Urus, and what Jamil cites as his true inspiration for the car, a lesser-known Lamborghini concept from 2008 – the Estoque.

The Estoque came as quite a surprise in 2008, since it was a clear deviation from what Lamborghini had built its reputation on – 2-door sportscars. The first-ever 4-door modern Lamborghini to be unveiled to the public, the Estoque never made it to production, however the chairman of Lamborghini, Stephan Winkelmann was spotted saying that they hadn’t ruled out a 4-door Lamborghini in the future. A decade later, the company launched Urus – a 4-door SUV aimed at diversifying Lamborghini’s lineup. Jamil’s Navetta Volante concept sits square between the Estoque and the Urus – borrowing the super-saloon proportions from the former, and the design language from the latter.

Jamil clearly sees the Estoque as Lamborghini’s missed opportunity to build a street-friendly car for the average joe (with the right amounts of money to spend). “I believe at the time of the Estoque, 4 door super saloons were quite interesting and I guess it would have fit very well along with the Rapide, Panamera, and Quattroporte”, Jamil casually mentions. The Navetta Volante, however, represents what the Estoque would evolve into in today’s day and age. The designer imagines it with a Plug-In Hybrid Drivetrain, pitting it against other hybrid cars, and taking aim at Tesla’s own Model S – which holds the coveted spot among today’s super-saloons. “As we merge rapidly into the electric era, we know Lamborghini will have to make the transition at some point, I knew the Navetta Volante platform would be perfect for that transition due to its practical nature.”

Running on a hybrid powertrain, the car comes with the signature large air-intakes underneath Y-shaped headlights (both iconic Lamborghini features). It sports two charging ports, one on each side underneath the rear-view mirrors, making it convenient to charge your car no matter where the power station is located.

The taillights present a unique deviation. Unlike the Estoque or Urus’ Y-shaped taillights, the Navetta Volante uses three hexagonal shapes, staying square within Lamborghini’s language while clearly thinking outside the box.

Clearly built for a variety of scenarios (other than racing), the car comes with a skylight on the top, and the designer’s even visualized what the Navetta Volante would look like with a luggage carrier on the top. One would argue that any sort of consumer-based embellishment corrupts the car’s bad-boy attitude, but then again, the Navetta Volante wasn’t designed for the race track – it was made for streets, roads, and highways. Even for its broad approach, the Navetta Volante looks like it has the spirit of the raging bull in it. Its edgy, racy design would arguably put the Tesla Model S to shame… now if only Lamborghini built the damn thing!

Designer: Jamil Ahmed

Stunning Lamborghini Marzal concept is an off-road vehicle with the inner spirit of a raging bull

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Rumor has it that Lamborghini is giving the Urus a significant facelift this year – its first since 2017 when the Urus was announced. I personally think the Urus is the kind of vehicle Lamborghini should openly embrace. After all, if your brand logo is a raging bull, why not create cars that embody that physically? Don’t get me wrong, their hypercars, if I may borrow a term from my generation, are certainly bae… but nothing says sheer unbridled power than a large vehicle with a larger-than-life presence. The Urus, to a degree, embodied that; and the Lamborghini Marzal wears that distinction proudly on its sleeve too. Meet the Marzal a conceptual off-roader designed to be just about as brutish and powerful as the ‘fighting bull’ brand it represents!

It isn’t like Lamborghini hasn’t built off-road vehicles before. The company was literally established as a tractor manufacturer before evolving into and embracing its racecar DNA. Designed by Parisian designer Andrej Suchov using Gravity Sketch, the Marzal concept is a confluence of sorts, created to be a vehicle that can shine on the tarmac but isn’t scared of leaving its comfort zone to dominate rough terrain.

Its profile certainly captures the signature Lamborghini silhouette, with its iconic wedge-shaped design… however with higher ground clearance, a larger rear, and bigger tires designed to handle rough roads. It’s quite rare to see a Lamborghini with a rear windshield, and the Marzal boasts of that too, although it does get blocked when you include the storage unit. With its aggressive design styling and that iconic yellow color, the Marzal looks every bit like something Lamborghini would make – a testament to the company’s strong visual language. It also sports a rather interesting Y-shaped taillight, often seen in Lamborghinis, but not like this. In the case of the Marzal, the Y-shape is a prominent, defining feature on the rear, and I personally think it gives the vehicle character.

Part slick supercar, part all-terrain vehicle, the Marzal definitely is a hybrid, but looks quite comfortable in its skin. It boasts of a hexagonal windscreen that extends into the hood, and rather unusual doors that curve upward into the roof and don’t really come with any pillars. Rather, there’s a horizontal bar running through the door that I can’t help but attribute to the designer’s creative license. On the inside, the car seats four – with yellow leather-clad carbon-fiber seats. The driver, however, gets the best experience with an incredibly stylish cockpit outfitted with a neat sporty steering wheel.

Designer: Andrej Suchov

The Agressivo is the SUV you wish Lamborghini made

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Designed for the year 2022, when Lamborghini realizes that the Urus needs an overhaul either because it’s selling like hot cakes, or not selling at all, the Agressivo (a concept SUV by Fernando Pastre Fertonani) is, quite simply put, more tastefully Lamborghini-esque. You see, the Urus was a major deviation for Lamborghini, which usually makes cars that aren’t dictated by commercial needs, but rather by a need for speed. Urus, even aesthetically, stuck to the Lamborghini as much as it could, but tried to look less aggressive and more road-friendly. The Agressivo SUV does the opposite.

You see, an aggressive demeanor doesn’t necessarily make a car look less street-legal or commercial. Agressivo’s demeanor is more in line with Lamborghini’s sportscars, but it comes in the format of an SUV, with wide tires, higher road clearance, and strangely enough, just two doors. The headlights have the same menacing glare that’s expected of Lamborghini’s automobiles, while the edge-lit taillight comes with the signature sideways ‘Y’ shape that’s also become a strong part of Lamborghini’s contemporary DNA. An absence of a grille on the front suggests the Agressivo could be Lamborghini’s first electric SUV, and its second electric automobile after the Terzo Millennio concept!

Designer: Fernando Pastre Fertonani

What makes this car a Lamborghini?

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The Urus has been a long time coming! Especially since it’s initial reveal in 2012, Lamborghini casually dropped hints every few years, indicating a 2018 release and here we are now, with the car being unveiled in full grandeur… touted as one of the few Lamborghini cars with 4 seats… and a car that the company calls the world’s first Super Sports Utility Vehicle (SSUV).

It’s no surprise that any car Lamborghini pushes out will be quite the beast, and the Urus doesn’t disappoint. The car comes with a 4-liter twin-turbo V8 engine, puts out 641 brake horsepower and 627 lb-ft of torque, with a claimed 0 to 62 mph time of 3.6 seconds. The Urus is designed for practically every on and off road scenario you can envision. It comes with six drive modes, spread across various scenarios, allowing for easy driving, precision control, or absolute sports domination. The SSUV also comes with two ADAS (Advanced Driver Assistance Systems) packages, for urban roads and for highways, keeping the driver in control and in safe hands throughout the ride.

However it’s not the insides of the car that excite us, it’s the exterior. Lamborghini has tried rather hard (and succeeded to quite an extent) to bring the aggressive supercar aesthetic to the SUV. Designed to be more widely accepted than Lamborghini’s more luxurious supercars, the Urus retains the Lambo spirit, with the hexagonal elements and edgy lines, but dials it down a notch to make it more street friendly. You can even notice the characteristic center peak at the bonnet, with the carmaker’s logo right beneath. The Urus even retains the Y shaped headlamp and taillamp designs along with the hexagonal side-mirrors… something that has pretty much become a part of the Lamborghini DNA. Speaking of the Lamborghini DNA, the car in the images below makes use of Lamborghini’s rather iconic yellow “Giallo Horus” color coat. It’s all these elements that when combined together help turn an amazing car into a Lamborghini automobile…

Designer: Automobilia Lamborghini

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