Tag Archives: Video Ads

Chrome will clamp down on sites with annoying video ads

Posted on by
As part of its ongoing efforts to block annoying video ads, Chrome has announced a new set of video advertising standards. The guidelines are based on data from the Coalition of Better Ads, which says there are three types of video advertising that p...

Display Ads are as Compelling As TV Spots

Posted on by

In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Google is Already The King Of Online Advertising, but that is not Enough

Posted on by

Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...

Why Samsung Is Gaining On Apple As Best Loved Brand

Posted on by

In Interbrand’s 2013 brand index,  a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. But the signs are that Samsung, which has been investing heavily in...
    






Six Things Every CMO Should Be Watching This Year

Posted on by

This article is by David Armano, executive VP, Global Innovation & Integration at Edelman. There’s no shortage of trend pieces or crystal ball-gazing this time of year. The problem is that with...
    






Video Ads to Appear on Facebook News Feeds This Thursday

Posted on by

Facebook is to begin its video ads service pretty soon. These visually stimulating advertisements will appear in the news feeds of individual users. This will let Facebook partake of the $66.4...
    






Microsoft Pulls Series of 7 New iPhone Mocking Video Ads

Posted on by

Microsoft's Windows Phone team has posted 7 new online video ads on its YouTube page that mocks Apple. In fact, these look only Apple mocking videos instead of company's advertisements. “A fly on the...

Facebook to Sell 15-Second TV-Style Video Ads for $2.5M/ Day

Posted on by

Video ads may become the latest thing to hit News Feed in the future. Facebook wants to invite advertisers and consumers to give ads that are a quarter of a minute long. This way it will be earning...