While Viacom hasn't always understood how this whole internet video thing works, it's showing some tech savviness today with confirmation of rumors that it's joining Twitter's Amplify program. Beginning with the MTV Video Music Awards on August 25th, Viacom will deliver ad-backed video highlights on Twitter for shows and events across its channel range, including MTV, Comedy Central and Nickelodeon. In theory, the agreement is a win for everyone: Viacom and Twitter get more revenue, while we get a legal way to revisit those inevitable celebrity slip-ups. The two sides haven't said how long their partnership will last, although we wouldn't be surprised if results from the VMA broadcast help shape the deal's future.
Filed under: Home Entertainment, Internet, HD
Via: Viacom (Twitter), The Verge
Source: Viacom