Walmart Entertainment launched its in-store disc-to-digital UltraViolet conversion early last year, and now it's making the process a bit simpler by letting customers do it by themselves at home. Powered by the Vudu To Go app for Mac and Windows PCs that already lets viewers stream or download movies in up to 1080p, they can search for previously purchased movies from participating studios (DreamWorks Animation, Lionsgate, MGM Studios, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment) and then convert them: DVD to SD or Blu-ray to HD for $2, DVD to HD for $5. Like the beta feature recently launched by Best Buy's CinemaNow, the app authorizes the copy and then you can watch it through any of the numerous Vudu / UltraViolet-ready devices and services merely by logging in.
One other new feature on the way is the ability for Vudu users on iOS to download copies to their devices for viewing offline. We first saw the feature on mobiles when its Android tablet app launched last month, and it will come to the Apple family of hardware in mid-February. One other note as Walmart attempts to expand its "Entertainment" brand is a Facebook app that will let its fans read and submit reviews and also vote on which movies will be offered for sale in-store and online. Still need a reason to give UltraViolet a try? Vudu is tossing new users 10 free pre-selected movies just for linking their account or signing up. Check out the full list of details in the press release after the break or hit the source link to see if it's live.
Filed under: Home Entertainment, HD
Source: Walmart Entertainment
